Isha Umaima

Isha Umaima Email and Phone Number

Lead Product Designer @ Evexia | Behavioural Analyst | AI Enthusiast @ Evexia
Isha Umaima's Location
Milton, Ontario, Canada, Canada
About Isha Umaima

From understanding human behavior to designing intuitive digital experiences, my career seamlessly blends psychology and technology. It all began with hands-on roles as a Behavior Therapist, where I developed a deep understanding of human behavior and empathy. This foundation established my belief that understanding the user’s mind is the key to creating impactful digital experiences.My fascination with the intersection of psychology and technology led me to explore UX design. Starting with a self-paced course, I taught myself the basics before joining a bootcamp to hone my skills. After graduating, I plunged into the dynamic field of product design, dedicating myself to crafting user-centric solutions that truly resonate and delight users.This dedication and passion recently culminated in my promotion to Product Lead at Evexia. In this role, I steer the design and development process from conception to launch, overseeing the entire product lifecycle.I thrive in problem spaces, always eager to create solutions that address human needs and engage users. Whether I’m designing wireframes, conducting user research, or leading passionate discussions, my goal is to craft products that make a real difference.I’m always excited to connect with like-minded professionals so feel free to send a chat!

Isha Umaima's Current Company Details
Evexia

Evexia

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Lead Product Designer @ Evexia | Behavioural Analyst | AI Enthusiast
Isha Umaima Work Experience Details
  • Evexia
    Lead Designer
    Evexia Jun 2024 - Present
    Toronto, Ontario, Canada
    Building on my initial success at Evexia, I transitioned into a leadership role, building and managing a talented design team and overseeing the entire product lifecycle. My responsibilities include everything from conceptualization to launch, ensuring seamless coordination across all teams and maintaining a user-centric approach.- Spearhead the entire design process from initial concept to final completion, ensuring alignment with company goals and user needs.- Develop detailed wireframes and interactive prototypes to effectively visualize and iterate on user flows and interactions.- Craft and maintain the product roadmap, prioritizing features based on user feedback and business objectives, while managing tight timelines.- Recruit, manage, and mentor a high-performing design team, fostering a collaborative environment and ensuring design consistency across all product elements.- Establish comprehensive design processes and create user experience guidelines to streamline workflows and maintain quality standards.
  • Evexia
    Product Designer
    Evexia Feb 2024 - Jun 2024
    Toronto, Ontario, Canada
    Hired as the sole designer, I transformed Evexia's vision into a tangible product through user research and design thinking. I developed the MVP that established our product's foundation, creating intuitive interfaces and a strong visual identity. - Independently designed end to end user experience through user research to understand user needs & pain points. Used insights to craft digital interfaces across multiple platforms.- Led visual identity design through process of wireframing to high fidelity mockups to effectively conceptualize mobile experience & communicate detailed interaction.- Fostered collaboration across teams by working closely with developers and researcher.- Advocated for accessibility, usability, and inclusive design within the organization.
  • Userly Digital
    Ux/Ui Designer
    Userly Digital Mar 2023 - Present
    Toronto, Ontario, Canada
    - Collaborate with various clients to gather requirements, define project scopes, and deliver tailored UX/UI solutions that align with their business goals.- Create detailed wireframes and interactive prototypes using tools like Sketch, Figma, and Adobe XD to visualize design concepts and iterate based on feedback.- Conduct comprehensive user research, including surveys, interviews, and usability testing, to inform design decisions and improve user experience.- Provide training and support to clients on design tools and best practices, enabling them to maintain and update their digital products independently.
  • Palm Bites
    Graphic Designer
    Palm Bites Oct 2023 - Mar 2024
    Mississauga, Ontario, Canada
    - Redesigned and optimized product landing pages with a focus on user experience and conversion, leading to a 12% increase in online sales within three months.- Developed cohesive brand identity elements, from logos to typography, ensuring consistency across all digital and print mediums.- Designed visually appealing marketing materials including packaging, social media assets, and email templates, improving brand recognition by 15%.- Handled multiple design projects under tight deadlines, prioritizing client feedback and business goals to deliver impactful design solutions.
  • Spectacokids
    Behaviour Analyst
    Spectacokids Apr 2022 - Oct 2023
    Milton, Ontario, Canada
    - Conducted functional behavior assessments (FBAs) to identify the underlying causes of challenging behaviors and develop effective intervention plans.- Designed, implemented, and monitored individualized behavior intervention plans (BIPs) to promote positive behavior change and skill acquisition.- Provided direct one-on-one therapy using evidence-based techniques such as Applied Behavior Analysis (ABA) to address behavioral issues and developmental delays.- Analyzed and interpreted behavioral data to evaluate the effectiveness of interventions, making necessary adjustments to ensure continuous improvement and goal attainment.
  • Spectacokids
    Behavioural Therapist
    Spectacokids Feb 2021 - Mar 2022
    Milton, Ontario, Canada
    - Implemented individualized behavior intervention plans (BIPs) resulting in a 40% reduction in aggressive behaviors among clients within six months.- Conducted one-on-one and group therapy sessions, achieving a 30% increase in communication skills in non-verbal children over a three-month period.- Established strong partnerships with families, guiding them in supportive techniques that extended the impact of therapy into the home environment.- Provided training and support to caregivers and family members to ensure consistency and generalization of behavior strategies across different environments.
  • Zia Autism Services
    Behavioural Therapist
    Zia Autism Services Nov 2020 - Aug 2022
    Brampton, Ontario, Canada
    - Acquired baseline data and implemented individualized behavior intervention plans developed by clinical supervisors to address specific behavioral issues.- Collected and recorded data on clients’ progress, behaviors, and responses to interventions, ensuring accurate documentation for ongoing assessment.- Generated reports and maintained records related to client interactions, contributing to data-driven decision-making.
  • Zia Autism Services
    Behavioural Therapist Assistant
    Zia Autism Services Mar 2020 - Oct 2020
    Brampton, Ontario, Canada

Isha Umaima Education Details

Frequently Asked Questions about Isha Umaima

What company does Isha Umaima work for?

Isha Umaima works for Evexia

What is Isha Umaima's role at the current company?

Isha Umaima's current role is Lead Product Designer @ Evexia | Behavioural Analyst | AI Enthusiast.

What schools did Isha Umaima attend?

Isha Umaima attended Brainstation, York University, Mississauga Secondary School.

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