Isha Umaima Email and Phone Number
From understanding human behavior to designing intuitive digital experiences, my career seamlessly blends psychology and technology. It all began with hands-on roles as a Behavior Therapist, where I developed a deep understanding of human behavior and empathy. This foundation established my belief that understanding the user’s mind is the key to creating impactful digital experiences.My fascination with the intersection of psychology and technology led me to explore UX design. Starting with a self-paced course, I taught myself the basics before joining a bootcamp to hone my skills. After graduating, I plunged into the dynamic field of product design, dedicating myself to crafting user-centric solutions that truly resonate and delight users.This dedication and passion recently culminated in my promotion to Product Lead at Evexia. In this role, I steer the design and development process from conception to launch, overseeing the entire product lifecycle.I thrive in problem spaces, always eager to create solutions that address human needs and engage users. Whether I’m designing wireframes, conducting user research, or leading passionate discussions, my goal is to craft products that make a real difference.I’m always excited to connect with like-minded professionals so feel free to send a chat!
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Lead DesignerEvexia Jun 2024 - PresentToronto, Ontario, CanadaBuilding on my initial success at Evexia, I transitioned into a leadership role, building and managing a talented design team and overseeing the entire product lifecycle. My responsibilities include everything from conceptualization to launch, ensuring seamless coordination across all teams and maintaining a user-centric approach.- Spearhead the entire design process from initial concept to final completion, ensuring alignment with company goals and user needs.- Develop detailed wireframes and interactive prototypes to effectively visualize and iterate on user flows and interactions.- Craft and maintain the product roadmap, prioritizing features based on user feedback and business objectives, while managing tight timelines.- Recruit, manage, and mentor a high-performing design team, fostering a collaborative environment and ensuring design consistency across all product elements.- Establish comprehensive design processes and create user experience guidelines to streamline workflows and maintain quality standards. -
Product DesignerEvexia Feb 2024 - Jun 2024Toronto, Ontario, CanadaHired as the sole designer, I transformed Evexia's vision into a tangible product through user research and design thinking. I developed the MVP that established our product's foundation, creating intuitive interfaces and a strong visual identity. - Independently designed end to end user experience through user research to understand user needs & pain points. Used insights to craft digital interfaces across multiple platforms.- Led visual identity design through process of wireframing to high fidelity mockups to effectively conceptualize mobile experience & communicate detailed interaction.- Fostered collaboration across teams by working closely with developers and researcher.- Advocated for accessibility, usability, and inclusive design within the organization. -
Ux/Ui DesignerUserly Digital Mar 2023 - PresentToronto, Ontario, Canada- Collaborate with various clients to gather requirements, define project scopes, and deliver tailored UX/UI solutions that align with their business goals.- Create detailed wireframes and interactive prototypes using tools like Sketch, Figma, and Adobe XD to visualize design concepts and iterate based on feedback.- Conduct comprehensive user research, including surveys, interviews, and usability testing, to inform design decisions and improve user experience.- Provide training and support to clients on design tools and best practices, enabling them to maintain and update their digital products independently. -
Graphic DesignerPalm Bites Oct 2023 - Mar 2024Mississauga, Ontario, Canada- Redesigned and optimized product landing pages with a focus on user experience and conversion, leading to a 12% increase in online sales within three months.- Developed cohesive brand identity elements, from logos to typography, ensuring consistency across all digital and print mediums.- Designed visually appealing marketing materials including packaging, social media assets, and email templates, improving brand recognition by 15%.- Handled multiple design projects under tight deadlines, prioritizing client feedback and business goals to deliver impactful design solutions. -
Behaviour AnalystSpectacokids Apr 2022 - Oct 2023Milton, Ontario, Canada- Conducted functional behavior assessments (FBAs) to identify the underlying causes of challenging behaviors and develop effective intervention plans.- Designed, implemented, and monitored individualized behavior intervention plans (BIPs) to promote positive behavior change and skill acquisition.- Provided direct one-on-one therapy using evidence-based techniques such as Applied Behavior Analysis (ABA) to address behavioral issues and developmental delays.- Analyzed and interpreted behavioral data to evaluate the effectiveness of interventions, making necessary adjustments to ensure continuous improvement and goal attainment. -
Behavioural TherapistSpectacokids Feb 2021 - Mar 2022Milton, Ontario, Canada- Implemented individualized behavior intervention plans (BIPs) resulting in a 40% reduction in aggressive behaviors among clients within six months.- Conducted one-on-one and group therapy sessions, achieving a 30% increase in communication skills in non-verbal children over a three-month period.- Established strong partnerships with families, guiding them in supportive techniques that extended the impact of therapy into the home environment.- Provided training and support to caregivers and family members to ensure consistency and generalization of behavior strategies across different environments. -
Behavioural TherapistZia Autism Services Nov 2020 - Aug 2022Brampton, Ontario, Canada- Acquired baseline data and implemented individualized behavior intervention plans developed by clinical supervisors to address specific behavioral issues.- Collected and recorded data on clients’ progress, behaviors, and responses to interventions, ensuring accurate documentation for ongoing assessment.- Generated reports and maintained records related to client interactions, contributing to data-driven decision-making.
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Behavioural Therapist AssistantZia Autism Services Mar 2020 - Oct 2020Brampton, Ontario, Canada
Isha Umaima Education Details
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User Experience Design -
Psychology -
Mississauga Secondary SchoolHigh School Diploma
Frequently Asked Questions about Isha Umaima
What company does Isha Umaima work for?
Isha Umaima works for Evexia
What is Isha Umaima's role at the current company?
Isha Umaima's current role is Lead Product Designer @ Evexia | Behavioural Analyst | AI Enthusiast.
What schools did Isha Umaima attend?
Isha Umaima attended Brainstation, York University, Mississauga Secondary School.
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