◦ Collaborated cross-functionally to launch India’s first BNPL app for farmers, leading end-to-end development on loan eligibility module and integrating features like referral incentives, reapplication feature, and recollection setup◦ Designed and launched an incentivized referral and connector model, boosting repeat loan bookings by 18%◦ Implemented reapplication feature for farmers, driving 10% rise in repeat loan bookings and improving retention◦ Collaborated with engineering and operations teams to implement Credgenics workflow for loan recollection, achieving a 92% success rate by DPD 30◦ Reduced customer acquisition cost by 40% and improved onboarding funnel by refining targeting strategies for digital acquisition, integrating Meta Pixel, event-based targeting, and ad optimization

◦ Launched India’s first ‘Check Government Scheme Eligibility’ feature for farmers, increasing acquisition by 11%◦ Optimized user engagement through MoEngage, resulting in a 10% improvement in Khata feature retention◦ Conducted user research with 50+ users to gather insights on user pain points and prioritized features for the Khata app◦ Implemented RAG model-based WhatsApp bot to boost farmer acquisition, providing personalized, conversational

Leading a 3-tier team of 20+ members for competing at National Level, performed in Rendezvous and Mood Indigo

- Set up collaborations with professional dance trainers to organize 5+ sessions focusing on skill-building of team members- Achieved 2x growth across social media channels and secured a 3x increase in participation from female students

Understanding the why, what, and how of product management

- Developed Facial Recognition Model with 99%+ accuracy to ensure the legitimacy of user logins by checking facial movements- Automated Payslip generation and mailing process using SMTP for internal employees, used Tkinter for GUI development- Received Letter of Recommendation for remarkable performance in the internship projects

◦ Conceptualized coins-based rewards program, mapping user journey and developing wireframes to enhance retention◦ Designed Product Roadmap, User Flow and Wireframes using Balsamiq and Whimsical for the proposed reward system◦ Conducted qualitative research and usability testing of 100+ users to understand pain points during UPI transactions

- Mentored 4 freshers and guided them for their smooth transition into IIT Delhi.

- Managed the complete ideation, planning and execution of 5+ events by coordinating with the Marketing, Creative & Security team- Increased 25% YOY registrations by collaborating with National colleges and famous personalities to increase outreach