• Project Manager, taking care of both online & offline operations. Offering a 360° Digital Marketing Solution to the clients. Website development/new functions developments, Google Ads (Adwords), SEO, Social Media campaigns, PPC. • Strategize Brand Awareness Campaigns to enhance brand presence & revenue. • Plan & execute Lead Generation PPC Campaigns through Google AdWords & Facebook.• Analyze website user behaviour data and suggest new promotions or campaigns to the client.• Monthly & Quarterly Performance Reporting to the clients.

• Project Manager, taking care of both online & offline operations. Offering a 360° Digital Marketing Solution to the clients. Website development/new functions developments, Google Ads (Adwords), SEO, Social Media campaigns, Revenue Management, PPC.• Strategize Brand Awareness Campaigns to enhance brand presence & revenue.• Plan & execute Lead Generation PPC Campaigns through Google AdWords & Facebook.• Analyze website user behavior data and suggest new promotions or campaigns to the client.• Monthly & Quarterly Performance Reporting to the clients.

Search Engine Optimization Responsibilities:(SEO)ON Page SEO Techniques:URL MappingPerforming ongoing keyword research including discovery and expansion of keyword opportunities.Optimizing copy and landing pages for search engine optimizationKnowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization.Worked on several OFF Page SEO Techniques like:Keyword ResearchCreating Back-Links through:-Business Listing.Directory SubmissionSocial BookmarkingArticle SubmissionBlog Posting and sharingImage submission and sharingPDF submission and sharingSocial Media Responsibilities:Create and publish engaging contentDeveloping an editorial calendar and ensuring content and design teams are on board.Planning and developing social media calendar and campaigns for the company.Driving traffic to websites by creating and publishing content in various niche.Managing Social Media Accounts of Scraplabs.Create Brand Awareness & Online Presence for business.Manage content distribution to Online Channels and Social Media Platforms to increase Web-Traffic.Stay up-to-date with developments and generate new ideas to draw the audience's attention.Online Reputation Management (ORM):An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings and reviews, RSS, etc. PPC Responsibilities: Facebook ads:Generating leads through advertising & ensuring the minimum budget of C.P.C (Cost Per Click).Generating Website Conversions/Traffic from Facebook.Creating Campaigns for Facebook & Instagram.Boosting posts on Facebook.

Strong understanding of user-generated content management, content marketing and reputation management to help in increasing the page reach & followers.Working knowledge of social media paid advertising campaigns including Facebook, Linkedin, Youtube and Twitter. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Linkedin etc.). Create & manage Social Paid campaigns & promotions for eCommerce / Online Shopping products to acquire and retain customers. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.