• Lead and brainstorm creative ideas, taglines and captions for the social media platforms of 14 brands• Lead digital marketing and advertising campaigns by engaging with over 1 million followers on social media• Gained an organic reach of 30% by celebrity collaborations and digital media practices• Experience in writing and editing articles, commercial scripts, and social media content for 14 different brands.

-Secured a fully funded scholarship at the California state university in the field of media studies after being shortlisted amongst 45000 applicants from Pakistan-Collaborated with a team of teachers and students to develop cultural awareness among 130 college students through country presentations and cultural activities by international students from 13 different countries-Successfully completed the program by giving off a friendly image of Pakistan to Americans and other internationals through multiple volunteering opportunities.-Took part in community service opportunities by helping other internationals settle in and overcome language barriers.-Presented a country presentation familiarizing foreigners with Pakistani art, culture and history.-Performed at multiple events on campus, i.e., open mics, closing ceremony and festivals

-Worked as a Sales and Marketing Intern at the Actors Collective Trust. A non profit organization that works for the welfare of the Pakistani entertainment industry. -The sales increased by 30% during the membership drive 2021 with an addition of over 70 new actors to the ACT community and over 200 membership renewals.-Launched the new insurance policy with the team and successfully persuaded 80 additional members to register.-Handled ACT's social media accounts with new posts on a weekly basis and responding to queries by the clients.-Played a vital role in creating awareness of the organization's annual elections through social media and customized messages to the team and members.

-Organized monthly workshops, events and auditions on campus.-Organized BNU Bestival Music competition with three different categories, eastern singing, western singing and instrumental with a total of 300 contestants in all 3 categories.-Coordinated with each event head on an individual basis dealing with the sponsors and guest invites.-Hosted the award ceremony towards the end of the competition coordinating with a total of 96 event heads.-Organized the BMS auditions annually with over 200 students participating each year in different categories, including vocals and instrumental.

Directed, wrote and produced the short film Aks that was widely known as the best student short film and the BNU Film Festival. It was then released on social media and received a viewership of over 3000 people. The film was also screened at the California State University in front of over 500 film students.

- Successfully increased viewership by 700 individuals while managing a team of 40 students to coordinate set design, propping and decoration for a commercial play at Pakistan’s largest theatre company Olomopolo- Arranged vendors, photographers for media coverage and managed on stage logistics including set design