Leading the ebay Israel R&D centerGlobal product lead for ebay's efforts to organize all of its inventory to simplify the seller experience and to amplify ebay’s value and selection for our buyers

Defined the vision and strategy for Structured Data across our Catalog and ontology management platforms. Evangelized the vision and strategy across all levels of the org and contributed to it becoming a strategic initiative for ebay. Oversaw the execution of the product roadmap through multidisciplinary teams consisting of data scientists, applied machine learning engineers, application engineers, data analysts and content operations experts. Leading to an annualized contribution of $1B of GMV in 2020.Leading and developing a global product management team of 15 PMs. Led a team of Data Operations and Analytics (60 people) across a successful restructuring leading to elevated employee engagement and an efficiency gain of more than 40% in the first year.

Defined the vision and product strategy for the Audience Insights Engine – a Data Management Platform (DMP) that supported and complemented the Commerce Marketing Platform applications by providing users with a comprehensive view of the customer as well as analytically driven insights using large sets of data in real timeLead a team of product managers through the design, development and early execution of the product, spanning data integration, identity management (online, offline, cross devices), insights generation, audience selection, distribution and reporting

eBay Insights is an e-commerce analytics app that allows merchants to analyze and optimize their inventory’s performance and identify new business opportunitiesManaged a team of 25 engineers, designers, product managers & analysts to develop and launch a successful Beta within five months.Developed and drove the product roadmap and execution, partnered closely and regularly with a select group of eBay’s top merchants and delivered a best in class product.Conceived the product as part of eBay’s Business Incubation Group and oversaw the successful re-launch of the product as part of eBay’s core technology team servings thousands of merchants across multiple key markets.

General Manager of eBay Bucks, one of the largest loyalty programs in e-commerce driving >$650M incremental sales with a positive ROI.P&L responsibility for a budget of +$70M. Managed program’s financial and operational metrics, marketing & product strategy, vendor negotiations and partner integrations.Managed a team of marketers and orchestrated the cross functional team across analytics, product, advertising, finance, legal, customer support as well as marcom teamsLed the customer segmentation analysis that drove program’s campaign strategy and served as the leader of the program’s redesign efforts.

General Manager of eBay’s online advertising data monetization business unit overseeing global data monetization through the licensing of eBay data as well as data onboarding (offline to online) as a service to 3rd parties.Defined and executed the business strategy and related product roadmap.Responsibilities included: P&L, partners’ relationships and financial forecasting.Generated deal flow that secured a 3X revenue increase in 2011.

Defined the vision, owned the product roadmap and executed eBay Inc.’s personalization data service (a Data Management Platform prototype). The service created a unified user profile across multiple web properties including eBay and PayPal and made the user profiles accessible in real time. Won the Marketing team’s performance and leadership award for my accomplishments.Led eBay’s privacy/advertising preferences product (AdChoice)Led eBay’s web analytics infrastructure support for display ads off eBay.Enabled targeting capabilities for off eBay ad serving driving >$30M incremental sales.Co-led eBay’s display ad serving integrations with most prominent Ad Exchanges offering real time bidding.