Ishai Gal-On Email & Phone Number

Israel

Israel

As a Lifecycle Manager at Payoneer, I drive customer engagement, maximize lifecycle value, and fuel revenue growth through strategic retention initiatives. I optimize end-to-end retention strategies, deepen customer relationships, and enhance revenue generation.• led and managed a high-performing team of 17 professionals, including retention managers, campaign managers, marketing operations, and analysts. • Implemented multiple marketing campaigns contributing to millions of… Show more As a Lifecycle Manager at Payoneer, I drive customer engagement, maximize lifecycle value, and fuel revenue growth through strategic retention initiatives. I optimize end-to-end retention strategies, deepen customer relationships, and enhance revenue generation.• led and managed a high-performing team of 17 professionals, including retention managers, campaign managers, marketing operations, and analysts. • Implemented multiple marketing campaigns contributing to millions of dollars in annual revenue.• Develop and execute data-driven, multi-channel retention strategies to increase customer engagement, lifecycle value, and revenue.• Optimize the customer lifecycle from lead generation to retention, upsell, and win-back, maximizing lifetime value and promoting additional services.• Collaborated with analysts to define a comprehensive measurement framework for marketing campaigns.• Transformed KPIs to focus on conversions, retention, upsell, cross-sell, reactivation, and revenue, driving a customer-centric approach.• Foster strong cross-functional relationships to drive impactful programs and improve business processes. • Manage customer funnels and segmentations for personalized, targeted communication.• Developed a streamlined process for delivering urgent operational messages while highlighting customer benefits and Payoneer opportunities. Show less

Tel Aviv Area, Israel

• Defined metrics, KPIs, and reporting frameworks for AB testing, delivering actionable insights to stakeholders.• Conducted comprehensive data analysis, including ROI simulations, to inform resource allocation and optimize new features.• Led cross-functional AB testing experiments for product optimization, driving data-backed decision-making.• Provided analytics support during a successful $25M funding round, showcasing company value to investors. • Collaborated with data… Show more • Defined metrics, KPIs, and reporting frameworks for AB testing, delivering actionable insights to stakeholders.• Conducted comprehensive data analysis, including ROI simulations, to inform resource allocation and optimize new features.• Led cross-functional AB testing experiments for product optimization, driving data-backed decision-making.• Provided analytics support during a successful $25M funding round, showcasing company value to investors. • Collaborated with data scientists to develop advanced LTV models with >90% accuracy.• Owned financial projections and LTV models, contributing to accurate strategic planning and investor presentations.• Managed vendor relationships, ensuring reliable and scalable data warehouse infrastructure (Snowflake DB). Show less

Tel Aviv Area, Israel

• Built and led 4 international teams (Poker, Bingo, Casino, and Slots) comprising of a total of 12 people in 4 different locations (Israel, London, Kiev, and India). • Responsible for the initiating, developing, and implementing CRM strategy, targets and KPIs• Oversee the overall campaign creation and execution; managing promotions calendar, define user segments, coordination with the product teams, designers, BI& reporting teams to ensure campaigns targets are met.

Tel Aviv Area, Israel

• Leads a team that provides analytical services across the board (CRM, Marketing, Product, etc.) • owns data driven projects such as customer segmentations, predictive models, trend analysis, etc. • Tracking and analyzing various Marketing & CRM activities. • Working with the product teams on new features and various AB testing • Initiating and leading development of various customer segmentations, with cross company influence and proven contribution to the business.… Show more • Leads a team that provides analytical services across the board (CRM, Marketing, Product, etc.) • owns data driven projects such as customer segmentations, predictive models, trend analysis, etc. • Tracking and analyzing various Marketing & CRM activities. • Working with the product teams on new features and various AB testing • Initiating and leading development of various customer segmentations, with cross company influence and proven contribution to the business. • Expanding the analytics team responsibilities by adding predictive modeling and data science Show less

• Leads a team that provides analytical support to all CRM activities• Support strategy of Conversion, Retention & Reactivation of existing customers.• Full ownership of CRM Campaign analysis and ROI Evaluating.• Use data in order to enable personalized CRM.

• Building Marketing Campaigns, tracking the responses and analyzed results • Evaluating marketing promotions profitability & ROI.• Developed automatic processes within the campaign management system in order to bridge the gap between the execution and analysis of campaigns. • Identifying trends and opportunities within the customer data• Awarded “Employee of the Quarter” for Q2/2013.

Israel

• Project Management• Documentations: Design documents, Test plans, User Guides. • Design, Customize, Implementation and ongoing support on Saleforce CRM• Specialized in CRM for Marketing and Business Development Work processes.• Salesforce Administration (on-site/remote)• Data management and migration into Salesforce.com from External systems.

Sderot, Israel

• Analyzing Business Requirements• Composing Test Plan documents.• Executing Test scenarios• Managing defect handling with Development and Implementation side.