Develop the long-term growth strategy for CashKaro with a strong market perspectiveDrive top of funnel growth including traffic & acquisitionReview new technologies and keep the company at the forefront of developments in digital marketing.Ideate and drive deal distribution strategyDevelop YouTube strategy with search engine optimisation.Mange and grow influencer marketing Create App marketing strategies to drive installs Manage and grow influencer marketing clients like ITC, Shopclues, Snapdeal, Grofers, Amazon.Monetise CashKaros blogs by partnering with various Ad Networks like Taboola, MGID etc. Also manage Ad placements, Ad analytics and DFP. Build and Grow WhatsApp marketing automation tool for retention marketingDevelop and grow content marketing platform User Lifecycle Management

Zapplon aggregates cab services to help users book the most suitable cab at the best price, without any app-fatigue. Zapplon has over 38,000 active users and is rated over 4.8 on Google Play Store.Developed the business and revenue model ,pitched and raised seed funding of USD 150,000 for the company. Leading Marketing for Zapplon, Define ,Develop and manage product strategy based on analytics and user requirements.Post Development do a performance analysis of the product. Developing and executing growth and customer retention strategies for Zapplon.Managed all marketing activities like SEO, ASO, SMO, Email Marketing, Content Marketing, Influencer Marketing etc. Planned and Strategized paid campaigns on Google and on Facebook along with content curation and content creation. Managed the entire Analytics of ZapplonIdeated and created an in house social affiliate channel for accusation of new users. (Marketing Affiliate channel) Managing and leading a team of over 55 professionals.Also, looking at Strategic Tie-ups, Customer Feedback, Investor Relationship.

Analyze market trends in the Real Estate industry, customer needs and monitoring competitor’s activities.Identification of Real Estate Projects, Builder Associations, Negotiation of Terms of Association, Marketing Plans, Marketing Collaterals and Campaign Execution are all part of my responsibilities Develop and maintain Builder relationships in the region and generate Promotion Campaigns and Special Offers Provide value inputs on the latest market trends on all RE asset classDevelop Initiate & Execute online marketing plans; managed e-marketing operations with a focus on profitabilityResponsible for driving traffic, conversions and ROI through paid and organic search.Managed Ad campaigns on major PPC Platforms, responsible for Bid optimization, to deliver ROI on ad spendManaged Email Marketing to increase traffic on the website.Conceptualising, effectuating marketing-oriented Business Plans with an eye on penetrating new accounts and expanding existing ones.

I am a part of the part of the FinPro (Financial & Professional lines) practice and responsible for developing and sustaining liability business in Delhi. My role entails risk advisory services to clients incl. risk mapping, portfolio & gap analysis, I also deal with the Insurance Market for placements of risks

Was a part of the Strategic Planning team at Dentsu Creative Ltd.The first part of project focused on understanding factors influencing the buying decision of MUV and A3 car segment by conducting a market research.The second part of the project was to design a positioning strategy for the new car to be launched by Maruti Suzuki.( Ertiga)The positioning strategy was accepted by the management as a valid groundwork for the communication strategy