- Orchestrated an ambitious primary research campaign in targeting multicultural Gen Z consumers for Pizza Hut, gathering insightful data to shape brand strategies.- Conducted in-depth Gen Z interviews, driving the team's campaign strategy with qualitative insights.- Analyzed secondary data to inform marketing approaches, presenting integrated campaign plans and prototypes to senior leadership.- Delivered strategic presentations throughout the semester, showcasing tactics to connect Pizza Hut with multicultural Gen Z consumers.

- Crafted brand-aligned content for social media, email campaigns, and various marketing assets to maintain and strengthen brand identity- Managed event creation and organization using the Eventbrite platform- Utilized Google Analytics to analyze earned media mentions and optimize strategies- Updated Canva graphics to ensure consistency and effectiveness for upcoming events- Responded promptly to customer reviews regarding multiple entities within the property on various platforms including Google, Trip Advisor, and Yelp- Optimized a data library for efficient social media content deployment- Utilized MailChimp for email marketing campaigns, including creating and designing email templates

- Supported marketing campaign planning and execution- Wrote copy for social media posts, promotional emails, and other marketing collateral- Managed creation of written, video, and image content for marketing channels- Wrote press releases and blogs to further the non profit's promotional efforts