Ishani Chakraborty Email and Phone Number
Ishani is a Product and Solutions Marketing Manager with a proven track record in driving marketing strategies to accelerate product growth, crafting impactful and differentiated messaging across various stages of buyer journey, enabling global sales teams to effectively communicate the value proposition and orchestrating successful new product launches in close collaboration with product management, sales, and GTM teams. Currently associated with HPE Aruba Networking, she is responsible for both hardware and software products such as Switches, Access Points, and the Network Management solution (HPE Aruba Networking Central). Prior to joining Aruba, she has successfully contributed to marketing and business development efforts at Veeam Software and Dell Technologies, where she served as Territory Manager for the West region.Cheerful and inquisitive by nature, she loves to meet new people and possesses excellent interpersonal, analytical, troubleshooting and team building skills. With Bachelors from St. Xavier's College, Kolkata and MBA (Marketing) from Nirma University, Ahmedabad, she is academically very sound. She loves to travel and explore new cuisines. An actor by choice during college, she is a talented all-rounder.
Aruba, A Hewlett Packard Enterprise Company
View- Website:
- arubanetworks.com
- Employees:
- 4633
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Product Marketing ManagerAruba, A Hewlett Packard Enterprise Company Nov 2020 - PresentBangalore Urban, Karnataka, IndiaResponsible for effective marketing of key products and solutions that transform businesses and drive growth. My responsibilities include:GTM planning - Planned global launches, developed differentiated messaging, created content for new products and worked on regional demand generation programs.Stakeholder Management - Collaborated with global and regional teams, external agencies and vendors for planning and executing HPE Aruba’s content strategyMarket Research - Identified new market trends and opportunities, and gathered actionable insights for product development teams. Executed thorough competitive analysis and created impactful content for internal consumption.Deep Dive - Analyzed and optimized existing content to ensure that latest and accurate data is available to customers. Sales Enablement - Trained new, existing sellers and partners on product features and value proposition.Team player - Created a dashboard to capture customer success stories by region, vertical and products to help various teams identify and leverage the business outcomes achieved by these customers and drive sales.
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Territory Manager (West)Veeam Software Jan 2019 - Nov 2020Mumbai, Maharashtra, IndiaRole:• Developing Veeam’s business in West region (Mumbai, Pune, ROM) • Enhancing the Partner & Alliance ecosystem with leading tech MNCs • Training, enrolling & enabling channel partners & planning new strategies • New customer acquisition in Small & Medium Business (SMB) & Mid-Market space & designing a go-to-market strategy for them • Planning & organising events to improve Customer, Partner and Alliance engagementAchievements:• Over-achieved target in Q1’19 & Q2’19 by 120% despite being in a new role and also being the youngest and only female Territory Manager in India • Organized “Veeam On” - a flagship event for Customers, Partners & Alliances - 2X participation over 2018 edition. -
Key Account Manager (Mumbai)Dell Jan 2018 - Dec 2018Mumbai, Maharashtra, IndiaRole:• Increasing Dell EMC corporate sales in Mumbai • Forging & enabling new & strong partner ecosystems • Building customer relationships to enable cross-sell & up-sell • Planning & implementing yearly business strategies to attain revenue & profitability goalsAchievements:• Successfully over-achieved target in Q4’18 by 135%• Attained 3X increase in orders worth more than USD 25K• Activated clients & generated business in accounts which were dormant for >1 year -
Inside Sales Account Manager (Mumbai & Gujarat)Dell May 2016 - Dec 2017Role:• Hunting mid-market accounts (T/O < 100 Cr) in Mumbai & farming large accounts (T/O > 100 Cr) in Gujarat | Acquired 150+ new customers generating consistent revenue in Mumbai & Gujarat regions • Designing go-to-market strategies for 7+ Dell EMC solutions • Actively engaging with customers and resolving issues to enhance the customer satisfaction rate • Organizing events, rebate programs, sales incentive campaigns for partners to enable Business DevelopmentAchievements:• Consistent Q-o-Q overachievement of numbers by over 200% • Improved Net Promoter Score (NPS) by ~2X to 75% through proactive resolution of queries • Achieved Q3’17 targets for Gujarat within 1 month• Received the Platinum & Silver Awards from the Managing Director for overachieving sales targets and the Client Solutions Group (CSG) Champion Award for overachieving CSG targets • Fast-tracked & promoted to the role of Key Account Manager within 13 months
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Summer InternInfibeam.Com Apr 2015 - Jun 2015Ahmedabad Area, India• Analysed & conceptualized content & strategy for digital & social media campaigns • Developed content for CXO-level key events & member engagements -
Summer InternCoal India Limited Apr 2013 - Jun 2013Kolkata Area, India
Ishani Chakraborty Education Details
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Finance & Marketing
Frequently Asked Questions about Ishani Chakraborty
What company does Ishani Chakraborty work for?
Ishani Chakraborty works for Aruba, A Hewlett Packard Enterprise Company
What is Ishani Chakraborty's role at the current company?
Ishani Chakraborty's current role is Product Marketing Manager at Aruba, a Hewlett Packard Enterprise company.
What schools did Ishani Chakraborty attend?
Ishani Chakraborty attended Institute Of Management, Nirma University, St. Xavier's College (Autonomous), Kolkata.
Who are Ishani Chakraborty's colleagues?
Ishani Chakraborty's colleagues are Deepak Ingle, Caitlin Hamilton, Chris Moritz, Dharniraj Satyanarayana, Jason Larry, Hansel Wurst, Christian Bertrand.
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Ishani Chakraborty
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Ishani Chakraborty
Faridabad
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