Ishani Pathak Email & Phone Number

Mumbai, Maharashtra, India

Roles & Responsibilities:• Develop, manage, and optimize digital advertising campaigns across a wide range of markets across various verticals (Technology, Autos, Health, Software, Education, etc.) for maximum revenue growth.• Contributing directly to bottom line revenue of business unit with average monthly ad-spend of $1M• Maintaining an ad portfolio with an overall revenue of over $2,000,000• Creating & optimizing adcopies for best performance & compliance.•… Show more Roles & Responsibilities:• Develop, manage, and optimize digital advertising campaigns across a wide range of markets across various verticals (Technology, Autos, Health, Software, Education, etc.) for maximum revenue growth.• Contributing directly to bottom line revenue of business unit with average monthly ad-spend of $1M• Maintaining an ad portfolio with an overall revenue of over $2,000,000• Creating & optimizing adcopies for best performance & compliance.• Planning campaign structure & targeting to meet performance goals by researching & strategizing keyword coining & opportunities.• Own P&L responsibility and day-to-day management of the assigned accounts • Currently, handling end-to-end digital marketing campaigns for 8 websites• Managing media buying accounts and running campaigns on different ad platforms• Delivering more than 350,000 – 500,000 impressions daily• Maintenance and monitoring of daily keyword bids, daily and monthly caps• Strategizing and collaborating with a team of internal stakeholders• Executing daily optimization to maintain optimal campaign performance.• Monitoring & analyzing campaign data & reports to identify key areas of improvement while keeping the team targets in mind.• Managing ad operations of popular networks such as Google, Facebook, Display, Taboola to develop winning strategies that boost key metrics. Show less

Bengaluru, Karnataka, India

Pune, Maharashtra, India

The internship activities helped to put the theoretical knowledge into the practice. It gave a proper understanding of the real-world scenarios and problems and the tips and tricks to deal with them.Learning of the use of various tools and techniques has helped to progress throughout the internship period and has helped me move further, professionally, in the respective sector.The following were the objectives during the internship period:• To understand the effort… Show more The internship activities helped to put the theoretical knowledge into the practice. It gave a proper understanding of the real-world scenarios and problems and the tips and tricks to deal with them.Learning of the use of various tools and techniques has helped to progress throughout the internship period and has helped me move further, professionally, in the respective sector.The following were the objectives during the internship period:• To understand the effort behind the fulfillment of brands objective through campaigns. • To make the website rich in graphics to enhance its target audience.• To reach target customers for different brands.• To increase Online Brand Visibility.• Page and Content Creation/Optimization• To build Brand Reputation.• To maintain relationships with clients.• Designing the logo according to the services and understanding the color scheme.• Understanding the customer base and making accounts on desired social media platforms. • Staying updated to the trend that flows among social media. • Analysing the services and making social media creatives accordingly.• Scheduling the social media creatives on different platforms according to the audience.• Making a list of suitable keywords according to their CPC and volume searches.• Writing blogs for the clients related to FAQs and major keywords.• Performing website audit for optimization.• Running ad campaigns for a different target on multiple platforms. Show less

Mumbai, Maharashtra, India

• Analyzing design requirements for different companies.• Designing creatives to be shared among different platforms.• Created engaging content to catch the attention of potential customers.

Indore

• Coded websites using HTML, CSS, JavaScript, and jQuery languages.• Created digital image files for use in digital and traditional printing methods.• Managed social media page for gaining audiences.• Run Facebook ad campaigns for lead generation.

Master Of Business Administration - Mba, Marketing, 3.4/4.0

Bachelor Of Technology - Btech, Computer Engineering, 3.2/4.0

High School Diploma, Computer Science