Ishan Parekh Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Key Responsibilities:• Developing a high-performing team and coaching them through the development of strategic and tactical media plans for a wide set of brands under the umbrella of Loblaw Companies including No Frills, Real Canadian Super Store, Joe Fresh and Shoppers Drug Mart.• Providing & guiding the client on media planning & strategy.Highlights:• Recognized & part of the 2023-24 cohort of Game Changing Talents of Dentsu (GCT). This is a 12-month experiential learning & development program, designed and delivered by Dentsu in collaboration with trusted partners. GCT is designed to enable growth and collaboration to accelerate personal and business transformation.

Toronto, Ontario, Canada

Key Responsibilities:• Guiding team on the development of strategic and tactical media plans for McCormick & Company.• Developing strategic communication plans based on execution strategy, rationale and buy structures to deliver on campaign goals.• Working across specialized teams to integrate digital expertise where required.• Helping to identify development areas in team members to help achieve and drive their performance goals.Highlights:• Launched a campaign for Frank's RedHot for the 2022 FIFA World Cup tapping into passionate sports fans using a real-time data driven execution. This campaign is now a case study internally, and was also submitted as an entry to Cannes (creative data lions for data-enhanced creativity) as well as Festival of Media (best use of real-time data).• Worked with the creative agency (Grey, New York) and our social teams to launch & promote media support around Frank's RedHot's very own game in Fortnite, 'The Floor is Flava', in January 2023. 'The Floor is Flava', a flavour packed version of Fortnite's Floor is Lava challenge is set on an immersive chicken wing-shaped island and centers around a volcano that spews Frank's RedHot sauce everywhere.• Part of the NEXTGEN 2022 program. Developed by iProspect & Google, NEXTGEN is a critical talent program that gives activation specialists a holistic view of digital media. The program focuses on developing the best of Dentsu's emerging digital leaders. NEXTGEN creates agents of change - people who have the knowledge, confidence, and capability to inspire and lead others.

Toronto, Ontario, Canada

Key Responsibilities:• Managed the media planning process by translating client briefs into ideas and actions that expand. communications planning influence for a wide set of brands under the umbrella of Loblaw Companies including No Frills, Real Canadian Super Store, and Shoppers Drug Mart.• Leveraged media tools like Telmar, Comscore, and M1 Panel to derive insights, develop solid rationale, and recommend effective media strategies to deliver on campaign goals.• Prepared reporting documentation demonstrating the strategy and rationale executed to deliver on campaign goals.Highlights:• Launched Shoppers Drug Mart's annual Beauty Lover event partnering with TikTok to boost awareness of their beauty offerings and drive traffic to its online store and beauty masterclass session. This was TikTok’s first-ever Branded Effect in Canada and a first for beauty in North America, which led to a significant lift in ad recall.• Worked on automation of media playbooks to allow for greater agility and a faster turnaround time.

Key Responsibilities:• Built & managed the Comic Con India volunteer community with 1200+ volunteers for all main & ancillary events.• Executed multiple activation formats & key campaigns to drive year-round audience engagement for Comic Con India and their key partners; including Marvel Studios, Warner Bros, Sony Pictures & Netflix.Highlights:• Part of a team that executed zones & experiences across all Comic Con India shows, which led to wins at the ET Brand Equity Kaleido Awards 2020 (Bronze) for Best Use of Media, WOW Awards 2020 (Silver) for Festival of the Year & WOW Awards 2019 (Gold) for Consumer Exhibition/Tradeshow Property of the Year.

Mumbai, Maharashtra, India

Key Responsibilities:• Worked on strategizing, planning & buying for a diverse set of leading brands across dynamic categories including Mahindra & Mahindra and Agro Tech Foods.• Additional responsibilities included leading team members in the development and implementation of integrated media campaigns.• Worked on end-to-end media solutions: ideation, planning, buying, innovations, implementation & execution.• Gathered and analyzed marketing, industry, and consumer insights data to determine the client's advertising & media needs.• Working on a cross-functioning project to develop an econometric model using past data and deploy learning to improve our client's campaign ROI.• Collaborated across teams to conceptualize innovative & award-winning uses of media to roll out brand strategy during new product launches.• Have managed accounts with budgets of $50 Million+ (CAD).• Conversant with media software: BARC, Clear Decision, MAP, TGI, and Moments among others.Highlights:• Worked on 3 launches of the new product line-up from Mahindra’s automotive division.• Garnered multiple nominations at the EMVIEs & Goafest Advertising Awards for the conceptualization & execution of the ‘Enabling Print to Multitask’ print campaign during the launch of the Mahindra KUV100 Next.• Successfully retained the Mahindra account against a multi-agency pitch.

Mumbai, Maharashtra, India

Key Responsibilities:• Directly involved in planning for the Personal Care portfolio for Johnson & Johnson.• Have managed accounts with budgets of $15 Million+ (CAD).• Conversant with media software: BARC, MAP and TGI.Highlights:• Worked on refresh of the product line-up under the Stayfree brand of Johnson & Johnson.

Mumbai Area, India

Key Responsibilities:• Brands worked on include Force Motors and Sunburn Festival.• Additional responsibilities included end-to-end media strategy execution - category understanding, consumer understanding, competitive landscape, media habits & media strategy.• Mastered the smartphone category in India for an in-depth analysis of Media ROI, by analyzing the category, our own brand track, media spends & campaign analysis for optimizing media strategies.

Mumbai, Maharashtra

Key Responsibilities:• Brands worked on include Big Bazaar• Analyzed the month competition scenario to stay abreast on competitor’s strategies & tacticsHighlights:• Worked on the launch of various mega shopping initiative by Big Bazaar

Mumbai Area, India

The project involved an analysis of the products & services of the company and its general market analysis. Further study of its core products and its benefits in the Real Estate sector helped in identification of new customers for possible market expansion.

Powai, Mumbai.

The project involved improving the quality of the Air Circuit Breakers via the action plan set through PFMEA. The action plan involved various parts such as evaluation of vendor process capability, visual Poka Yoke & One Point Lessons and conceptualization of a tapping fixture.