Various hyperlocal supply growth initiatives

Head of performance marketing reporting to Chief Marketing Officer

Leading all PPC programs

Programs - Referral Marketing, Digital Marketing, Marketing Automation, Outbound Voice Processes - Prospecting, Onboarding

Leading brand and performance marketing efforts at Namaste Credit to make it a global fin-tech SaaS leader. Namaste Credit is Nexus Venture funded organisation. In summary, my experience as a Head of Marketing includes successfully leading a branding revamp, establishing digital marketing channels, optimizing lead conversion rates, and launching a new product - Namaste Biz.

IMPACT:BTL Marketing- Created brand’s first intellectual property event 'Treebo Comedy Trips'- Saved Rs 10 Lac+ event sponsorship fee by creating hospitality partnerships- Created effective activations using social media integration and marketing collateral.- Generated Rs 30 Lac+ sales by direct marketing.Social Media - Generated 10 Lac+ organic reach for the brand campaign through social media.- Generated 30% organic growth in reach of key social media channel by creating highly engaging content.- Reviewed and edited blog posts to guarantee high content quality.Marketing Operations- Managed designers and the editorial team and supplied marketing materials to 5 business teams OTIF- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.- Proofed and approved production and printing drafts of promotional materials

IMPACT:BTL Marketing- Created the celebrity masterclass for Ezone IP Kitchen Carnival creating million+ impression and 5000+ store walk-in- Boosted conversion rates by 10% through innovative customer engagement activities.- Saved Rs 20 Lac+ marketing budget by negotiating multi-partner barter deals- Boosted footfalls for new and existing stores by 20%- Conducted catchment analysis in various areas of Mumbai, Pune, Noida, Indore, Allahabad, Varanasi, Kanpur for 40+ Ezone stores- Created marketing launch plan for 15+ Ezone stores.Marketing Operations- Compared agency and vendor marketing expenses against established budgets saving up to 30% marketing cost- Collaborated with designers and the editorial team on marketing materials- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials- Proofed and approved production and printing drafts of promotional materials

project RED, market activation, study of distribution channels