Isha Chaudhari Email & Phone Number

Mumbai, Maharashtra, India

Project Lead New Launch: PMO Responsibility for driving pre-launch GTM strategy of RSV vaccine as a Project manager, involving cross-functional teams, working on HCP & consumer profiling, assessing willingness & ability to pay & exploring financing options.Digital Transformation & Innovation: Leading an alternate revenue model through digital pureplay, targeting uncovered customers. Understanding customer’s drivers, barriers & distributor challenges with an aim to resolve bottlenecks; double orders, improve fulfillment rate, and boost repeats.Brand strategy: Devised win-back strategy for a vaccine by identifying decline in brand usage. Kick-started brick-walling plan in view of new competitor launch by identifying target customer-segments. Category Expansion: Driving content strategy for social media marketing campaign.-Devise consumer-centric strategies at Point of Sale” to drive conversions. -Drive content strategy for digital consumer campaign for vaccines portfolioProcess Innovation: Representing India Vaccines Team as “Content Ambassador” to promote modular content utilization, to drive efficiency.

India

175cr Portfolio, Global Priority brandsSustained market share and expanded user base by three hundred users through hyperlocal strategy & innovative brand differentiation initiatives.Led brand manager’s team & fast-tracked adoption of omnichannel strategy in initial phases of digital transformation during COVID.Represented India Pediatric franchise in a regional (Asia-JPAC) franchise workshop in Singapore. Implemented a retention strategy amid COVID through ‘SanofiPedia’ Podcast series, the first-ever podcast in the Pediatrics domain, retaining 85% loyalists.Drove category consideration with an influencer & social media campaign. Achieved KPIs of reaching parents in eight metros, attaining 15% engagement, and securing campaign recall among 30% TG.Core launch team member: School-entry Booster vaccine, working on brand positioning, HCP engagement strategy and liasoning with Indian Academy of Pediatrics for inclusion in the national vaccination schedule.

Mumbai, Maharashtra, India

Bengaluru Area, India

Brand Revenue: 48cr | End year brand performance: 14% GTH and 115% ACH in 2018 over PYExpanded the brand into six new accounts and facilitated budget increase in existing accounts for treatment. Drove brand choice in trade and reimbursement markets, which led to 3% increase in Market share.Additional roleBrand Revenue: 38 cr | Brand performance at end of tenure: 3% GTH (vs SPLY) and 98% ACHDrove brand preference over low-priced brands by implementing value differentiation strategy.Launched a consumer awareness microsite for category expansion, in collaboration with Indian academy of Pediatrics.

Bengaluru, Karnataka, India

Consulted with policy makers and patient groups to establish Standard of care and increase budgets for hemophilia treatment. Prepared brand health reports for leadership meetings.

Udaipur Area, India

Projects:1) Evaluation of " Mother and child healthcare services" at Basic health services- Situation analysis, identification of gaps, evaluate measures to upgrade standards of reproductive and child health2) Training need analysis of Nurses - Bases on " Professional and Personal Framework"

Mumbai Area, India

Assignments:1. Study on administrative functioning of the Public health department of the MCGM2. Community profiling and situation analysis pertaining to health3. Analysis of health indicators

Mumbai Area, India

1. Rehabilitation of patients with acute to chronic neurological disorders2. Treatment of patients with Musculoskeletal conditions3. Intensive care treatment for cardio-respiratory conditions4. Home-based rehabilitation

Master’S Degree, Heathcare Management

1. Research project - 'Evaluation Of Quality Of Care’ Primary Health Centre In Mumbai’ - Based on Donabedian Model 2. Paper Presentation.

Bachelor Of Physiotherapy, Physiotherapy

Internships: 1. BARC Hospital, Deonar, Mumbai. 2. Joy hospital, Chembur, Mumbai. 3. Manav seva sangha, Sion, Mumbai. Projects: 1. Study.

Higher Secondary School

Higher secondary school

Secondary School

Secondary school