As the Content Manager for IMS Institute, I was responsible for spearheading a comprehensive content strategy that spanned across social media platforms and Meta Ads. My role involved the following key responsibilities:- Developed and executed a cohesive content calendar to ensure consistent and engaging posts aligned with the institute’s goals, increasing brand visibility and audience engagement.- Conceptualized and ran paid social media campaigns, including Meta Ads, targeting prospective students and parents, optimizing ad performance for maximum ROI.- Tailored content for different social platforms (Facebook, Instagram, LinkedIn, etc.), ensuring each post aligned with the platform's unique audience, improving engagement rates.- Analyzed performance metrics using analytics tools, providing insights into campaign success, audience behavior, and content engagement. Used data-driven approaches to refine strategies and improve results.- Coordinated with the design and marketing teams to create visually compelling content, ensuring a consistent brand voice and message across all channels.- Engaged with the online community, responding to comments, inquiries, and feedback to foster a stronger relationship between the institute and its audience.- Implemented SEO best practices within content creation to enhance organic search rankings and increase traffic to the institute's website.By leveraging data and creativity, I successfully boosted IMS Institute's online presence, significantly improving engagement and lead generation through strategic content management.

-Developed and executed targeted digital marketing strategies to drive brand visibility and lead generation.-Managed PPC campaigns and implemented SEO strategies to boost website traffic and conversions.-Collaborated on content creation and managed social media platforms to ensure consistent brand messaging.

As a Process Executive at Global Reach, I specialized in managing the end-to-end process of guiding students through their journey of studying abroad. My role involved:- Utilized CRM tools to maintain and nurture relationships with prospective students, providing personalized support throughout the application process.- Strategically managed and nurtured leads, ensuring a smooth transition from initial inquiry to successful student placement at international universities.- Conducted in-depth research on study abroad programs, visa processes, and global education trends to provide accurate and valuable advice to students.- Addressed student concerns and resolved challenges related to applications, visas, and accommodations, ensuring a seamless experience.

As a Campus Ambassador, I had the privilege of working with delegates from across the world. I actively pitched, marketed, and promoted International MUN conferences on a global scale. Additionally, I contributed to the social marketing efforts to raise awareness for these events. It was a rewarding experience to address international delegates and collaboratively tackle pressing global issues like pandemics, hunger, immunization, and literacy.