An e-tailer brand offering hand tailored items of clothing procured from the hands of indigenous artisans in Gujarat, India; designed to embody the intersection of trend and tradition. Notable features: presented SS20 collection at New York Fashion Week, soon to be in November issue of British Vogue. Activities: Expanded e-commerce brand in the first year of operation as the sole operator, to generate profit and greatly increase social media presence. Technical skills and experience: Interpreted Google Adwords and Analytics, Facebook statistics, Instagram Insights, to create spreadsheets, data tables, flowcharts, and powerpoint presentations on customer behavior/trends and competitor research. Used insights to construct several target customer personas based on factors such as age, income, interest etc., as well as marketing forecasts and strategy.

Worked as Creative Writer both on-site and as remote freelancer for high fashion branding agency FAM.NYC, directly under founder Guido Callarelli. My responsibilities included writing mission statements, scope of services, conducting competitor analysis and creating SWOT Analysis reports, creating competitor slide decks, writing product descriptions and job descriptions, and notes on website redesign.

Digital Marketing and Communications Intern at ACCA, Sydney AU branch.

Great learning experience at one of Asia’s leading brokerage firms. Generated weekly and monthly wealth reports on global oil markets. Collaborated with a fellow intern to draft and review reports before publication. Conducted stock analysis using Bloomberg Excel. Participated in meetings between firm’s private equity team and potential clients to acquire real-world knowledge of private investment capital.