• Digital Marketing consultancy for Copoerates and medium size agencies and companies in Australia & Sri Lanka • Digital Marketing Training ( SEO, Google Ads, E-Commerce and Google Analytics)• Operate in a consulting style, client-service setting, working with teams and stakeholders throughout the organization on a myriad of projects and priorities• Engage with key partners to understand business needs and analyze complex information to uncover strategic… Show more • Digital Marketing consultancy for Copoerates and medium size agencies and companies in Australia & Sri Lanka • Digital Marketing Training ( SEO, Google Ads, E-Commerce and Google Analytics)• Operate in a consulting style, client-service setting, working with teams and stakeholders throughout the organization on a myriad of projects and priorities• Engage with key partners to understand business needs and analyze complex information to uncover strategic opportunities• Influence and challenge the thinking to drive projects forward• Set up governance structures, processes, and manage projects as directed• Define insights and data elements (internal and external) required to support the projects• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.• Leverage data and ideas, and translate to insights; Support the formation of the proposed strategic direction• Create compelling presentations, communication and project materials (slide presentations, reports, scorecards, project trackers, etc.)• Suggest or implement improvements in areas like SEO, social media, email marketing, and website design• Stay up-to-date on the latest industry developments and perform ongoing, proactive researchSpecialise industries ;• E-Commerce • Travel & Tourism Show less

Working with Google Business Group Sri Lanka, engaging actively enriching the awareness of the Google brand across Sri Lanka through a variety of activities.Specialized in Google Analytics, Google Adwords and Google webmaster tools.

• Directly supervises a team of digital marketing. Mentors team members by training and guiding. Identifies skill gaps in the digital marketing department and work with the HR department in filling these positions with suitable candidates.• Continually evolve analytics processes and tools; incorporate new sources of data to improve understanding customers • Create a data driven culture by establishing and driving vision, goals, KPI’s and… Show more • Directly supervises a team of digital marketing. Mentors team members by training and guiding. Identifies skill gaps in the digital marketing department and work with the HR department in filling these positions with suitable candidates.• Continually evolve analytics processes and tools; incorporate new sources of data to improve understanding customers • Create a data driven culture by establishing and driving vision, goals, KPI’s and analytics• Develop UX and creative standards, technical documentation and improve processes• Lead and motivate digital marketing team while maintaining strong relationships with web and IT teams• Lead and partner with other teams on A/B and multi-variate testing efforts to improve customer experience Show less

• Responsible for developing Online Marketing Strategies for clients• Responsible for SEO, Paid Advertising and Web Analytics• Managing the online marketing team and ensuring the team is working efficiently, and providing high quality deliverables• Managing PPC campaigns (Google Ads, Bing Ads,), budgets and ROI objectives• Working with the web development team to uplift the standerds of the websites from UI and UX perspective • Training team members

Empowering professionals with a deep understanding and hands-on experience on digital marketing

Worked as an Adviser - Technical Committee, Sri Lanka Tourism Promotion Bauru. for the first and the biggest Digital Marketing Campaign executed in Sri Lanka up to now for $ 3.5 million. The Campaign targeted Germany, the UK, France, India and China.

• Responsible for developing Online Marketing Strategies for company websites• Responsible for SEO, Paid Advertising and Web Analytics• Managing the online marketing team and ensuring the team is working efficiently, and providing high quality deliverables • Managing PPC campaigns (AdWords, Bing Ads, FB Advertising), budgets and ROI objectives• Training team members• Implement A/B and Multivariate testing, using Optimizely to drive maximum conversions… Show more • Responsible for developing Online Marketing Strategies for company websites• Responsible for SEO, Paid Advertising and Web Analytics• Managing the online marketing team and ensuring the team is working efficiently, and providing high quality deliverables • Managing PPC campaigns (AdWords, Bing Ads, FB Advertising), budgets and ROI objectives• Training team members• Implement A/B and Multivariate testing, using Optimizely to drive maximum conversions and ROI • Support marketing team by driving pre-experiment hypothesis and measurement techniques and post campaign result reviews which will include recommendations for future campaigns• Working with the marketing and sales team to provide proactive and interpretation and insightful analysis on business performance• Use monitoring of site performance metrics, including conversion rates and funnel analysis to identify new opportunities Show less

Initiated SEO for Virtusa cooperate website. Worked for Virtusa global marketing team and I was responsible for:# Perform: keyword research to optimize existing content and uncover new opportunities related to Business objectives # Provide: SEO analysis and recommendations in coordination with elements and structure of websites and web pages # Help: to create and support marketing content to socialize and use for social media # Update: Social Media websites… Show more Initiated SEO for Virtusa cooperate website. Worked for Virtusa global marketing team and I was responsible for:# Perform: keyword research to optimize existing content and uncover new opportunities related to Business objectives # Provide: SEO analysis and recommendations in coordination with elements and structure of websites and web pages # Help: to create and support marketing content to socialize and use for social media # Update: Social Media websites (LinkedIn, Google+, Facebook)# Implement: Split-Testing/Multi-Variable Testing # Responsible for Implementing and running Pay Per Click campaigns (Google AdWords) # Track: Marketing campaigns with monitoring and analyzing# Monitor and administer: web analytics dashboards, reports, insights and key reporting tools, point out key areas which impact company business objectives Show less

Analyzing Web Analytics to identify the Customer Behaviors and Conversion Optimization.

Responsible for all the SEO & Web Analytics activities belongs to LMJ Group. Companies and Projects # Casa Colombo - Sri Lanka (www.casacolombo.com )# Gonuts with Donuts - Sri Lanka (www..gonutswithdonuts.com)

Designed and maintaining the unique algorithm which delivers a unique set of Meta data including Geo Targeting. The automated process provides each merchant and user to appear in search results base on his own specific Keywords, Title Tags and Meta Description. In addition, playing the role of Web Analyst and submitting reports and analysis's to the top management for decision making. Analyzing and visualizing data to understand the patterns of user behaviors for better conversions.