Assistant Brand Manager
Vevey, Ch
I began working at Nestle as a part of the highly esteemed Management Trainee Program. I joined the Foods Business Unit as an Assistant Brand Manager and worked on a largest packaged food brand in India - MAGGI Noodles. As an ABM, I assisted in developing integrated marketing plans for the brand and engaged in various marketing initiatives for the brand. I tracked, analyzed and proposed actions on multiple consumer engagement initiatives.During my tenure at Nestle, I also voluntarily undertook the task of revamping the digital presence of the brand and almost doubled the number of visitors on the brand website by incorporating social bookmarking and actively engaging with consumers on social media platforms like Facebook, Twitter and Youtube.I independently conceptualized, executed, and evaluated the performance of various channel programs and sales force engagement initiatives and was responsible for agency briefings & creative development of collaterals for various promotions and packaging initiatives. I also got a chance to participate in consumer labs, focus group discussions and analyze data from Nielsen, HH Panels and ad tracks for evaluating brand health and performance.I worked on international business development initiative in the country of Bhutan and created strategies to regain market share of the brand in the country.Areas of Expertise: Brand Management, Integrated Commercial Planning, Budget Management, Channel Marketing, Sales Force Engagement, Consumer Engagement, Marketing Research, Social Media Marketing