- Provide comprehensive program management for new company initiatives- Lead successful completion of product launches- from conception to launch - Work cross functionally with stakeholders across the organization to ensure company strategy and vision are aligned - Manage multiple programs at different stages in the NPI process - Communicate with executives and stakeholders on project status updates- Host weekly meetings to ensure project status is updated by all stakeholders involved - Manage editorial calendar - working with stakeholders across the marketing org to ensure that the team is aligned on campaign messaging - Communicate frequently with executives to get status updates on different team initiatives - People manager for social media manager

• Owned and managed organic social media editorial strategy, communicating brand voice and tone across channels.• Collaborated with stakeholders across departments on planning campaigns – working on creating and optimizing content pieces.• Reported monthly and quarterly metrics as well as campaign-specific metrics. • Developed employee advocacy program, curated industry-related content on a daily basis, keeping abreast of industry trends, partner and competitor news.• Launched company ambassador program to encourage employees at Cloudera to become brand influencers by enabling them with the tools and content they need.• Proactively kept up to date with news cycles, flagging relevant trends to appropriate teams• Managed/updated corporate social media guidelines, best practices and policies

Worked across multiple marketing functions to create strategy and campaigns to support messaging on social media, part of the new brand awareness team tasked with creating and building the DataStax brand.• Led and managed global social media strategy to increase brand awareness, visibility and engagement. Built company’s Twitter followership – up 20% in one year.• Kept abreast of current online trends, keywords, hashtags and competitor data to create marketing content.• Set up quarterly campaign goals and KPIs aligned with overall campaign goals.• Reported monthly and quarterly metrics to senior executives.• Worked closely with digital marketing team to understand various data points from email campaigns to understand customers, personas, and made business decisions based on those findings.• Launched employee advocacy program and daily news syndication.

Developed and executed internal and external communications initiatives, managed global corporate social media accounts.- Determined, implemented and optimized organic social strategy across all social platforms- Lead global organic social engagement and growth- Drove metrics reporting and analytics programs to measure the efficacy of organic social programs- Worked across marketing – communications, content, corporate, product, and demand generation – to determine the content and campaign calendar for organic content across channels- Supporting Developer Relations social media outreach- Created, tested, and optimized social content across channels- Lead strategy, execution, and optimization of content across social platforms- Monitored performance and delivered monthly and quarterly social scorecard outlining wins, learnings, and opportunities for innovation and expansion- Monitoring industry news and competitor social channels to ensure HWX was part of relevant conversations and continuing to stay ahead of topics and trends- Educated and trained GTM teams/SDRs on how to engage effectively over Linkedin and Twitter and build credibility; build outreach templates for them to useCommunicate latest news, corporate and community-driven content to developers, data scientists, customers, and prospects, as well as journalists, analysts and other influencers on social media channels

• Developed and implemented global social media strategy to increase brand awareness, visibility and engagement through creating compelling content. Facebook 200/+% Twitter 300/+% LinkedIn 500/+% (since 2012)• Worked cross functionally with other teams like product marketing, tech marketing, field and channel marketing, as well as event marketing to develop content and create campaigns to increase reach• Developed and managed global digital marketing strategy, paid search, social media promotion, etc. Increased awareness as well as engagement on all platforms - via impressions and CTRs• Work closely with web team to implement SEO recommendations based on key findings by agency• Report monthly metrics to VP of marketing using analytics tools like Twitter Counter/Analytics Facebook Insights, Google Analytics, Hashtracking, etc • Increased redirects via social media to company’s website and blogs - over 75% month over month.• Manage online community, respond to customers, redirect customers to appropriate teams and regions when necessary• Create compelling content based off of specific marketing teams needs (Technical, Product, Channel, Event)• Create and manage yearly social media calendar in order to promote events,conferences, and products appropriately• Manage day to day activities, community moderation, content development on all major social media platforms• Stay abreast of industry trends/trends in social media, new age marketing• Created and executed global social media strategy, keeping in mind brand image and overarching marketing goals• Created social media guidelines and best practices for each individual platform• Increased social media visibility through branding (tradeshow graphics, PPT templates, buttons on website, Social Media page on Website)

Assisted in maintaining brand image internally and externally• Defined marketing objectives and determined appropriate communication vehicles to achieve them• Managed projects with internal stakeholders/vendors for the development and production of event promotional materials, web site production and other collateral• Reviewed and edited existing promotional materials (Case Studies, Press Releases, Data Sheets) for marketing effectiveness, and adherence to brand guidelines• Provided writing and editing support for all outbound communication including all promotional materials, website content and newsletters• Worked with and negotiated with outside vendors for various projects to ensure the lowest cost and highest quality of service• Created content that can be used by sales teams to generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques• Maintained global corporate marketing event calendar

- Part of the founding team set up in Bangalore to cover news about the Canadian market; Proactively helped evolve product offering from sparse, unorganized, and infrequent news articles to full-fledged organized and consistent reports; including in-depth analytical trend pieces- Deputized as lead sector reporter - entailed assigning articles to other reporters, proofreading their copies, and coordinating with the team in Canada to plan news coverage- Wrote in-depth analysis pieces on various market trends, which required extensive research and forming an opinion; Articles were among the bureau’s most-read- Instrumental in winning major clients, including TD Bank, within first year of operations- Played an instrumental part in sending out headline news alerts on broker ratings for North American companies including technology companies like Google and Apple- Interviewed top-rated analysts for exclusive comments on market trends- Produced comprehensive news for Reuters ‘3000 Xtra’ clients, distributed in real-time to customers across the globe, within minutes of the announcements- Provided high-end clients with information on the people who move the equity markets – conducted exclusive interviews with CEOs, financial directors and fund managers- Communicated with public relations representatives to schedule interviews and seek clarification- Syndicated stories to various online media including CNBC, Forbes, and Financial Post