Isheeta Lad Email & Phone Number

Pasadena, CA, US

Santa Clara, California, US

- Provide comprehensive program management for new company initiatives- Lead successful completion of product launches- from conception to launch - Work cross functionally with stakeholders across the organization to ensure company strategy and vision are aligned - Manage multiple programs at different stages in the NPI process - Communicate with.

Santa Clara, California, US

Santa Clara, California, US

• Owned and managed organic social media editorial strategy, communicating brand voice and tone across channels.
• Collaborated with stakeholders across departments on planning campaigns – working on creating and optimizing content pieces.
• Reported monthly and quarterly metrics as well as campaign-specific metrics.
• Developed employee advocacy program, curated industry-related content on a daily basis, keeping abreast of industry trends, partner and competitor news.
• Launched company ambassador program to encourage employees at Cloudera to become brand influencers by enabling them with the tools and content they need.
• Proactively kept up to date with news cycles, flagging relevant trends to appropriate teams

Santa Clara, California, US

• Worked across multiple marketing functions to create strategy and campaigns to support messaging on social media, part of the new brand awareness team tasked with creating and building the DataStax brand.
• Led and managed global social media strategy to increase brand awareness, visibility and engagement. Built company’s Twitter followership – up 20% in one year.
• Kept abreast of current online trends, keywords, hashtags and competitor data to create marketing content.
• Set up quarterly campaign goals and KPIs aligned with overall campaign goals.
• Reported monthly and quarterly metrics to senior executives.
• Worked closely with digital marketing team to understand various data points from email campaigns to understand customers, personas, and made business decisions based on those findings.

Santa Clara, California, US

Developed and executed internal and external communications initiatives, managed global corporate social media accounts.- Determined, implemented and optimized organic social strategy across all social platforms- Lead global organic social engagement and growth- Drove metrics reporting and analytics programs to measure the efficacy of organic social.

Sunnyvale, CA, US

• Developed and implemented global social media strategy to increase brand awareness, visibility and engagement through creating compelling content. Facebook 200/+% Twitter 300/+% LinkedIn 500/+% (since 2012)
• Worked cross functionally with other teams like product marketing, tech marketing, field and channel marketing, as well as event marketing to develop content and create campaigns to increase reach
• Developed and managed global digital marketing strategy, paid search, social media promotion, etc. Increased awareness as well as engagement on all platforms - via impressions and CTRs
• Work closely with web team to implement SEO recommendations based on key findings by agency
• Report monthly metrics to VP of marketing using analytics tools like Twitter Counter/Analytics Facebook Insights, Google Analytics, Hashtracking, etc
• Increased redirects via social media to company’s website and blogs - over 75% month over month.

Sunnyvale, CA, US

• Assisted in maintaining brand image internally and externally
• Defined marketing objectives and determined appropriate communication vehicles to achieve them
• Managed projects with internal stakeholders/vendors for the development and production of event promotional materials, web site production and other collateral
• Reviewed and edited existing promotional materials (Case Studies, Press Releases, Data Sheets) for marketing effectiveness, and adherence to brand guidelines
• Provided writing and editing support for all outbound communication including all promotional materials, website content and newsletters
• Worked with and negotiated with outside vendors for various projects to ensure the lowest cost and highest quality of service

Toronto, ON, CA

- Part of the founding team set up in Bangalore to cover news about the Canadian market; Proactively helped evolve product offering from sparse, unorganized, and infrequent news articles to full-fledged organized and consistent reports; including in-depth analytical trend pieces- Deputized as lead sector reporter - entailed assigning articles to other.

Master Of Business Administration - Mba, Dispute Resolution

Bsc, Business Marketing