Sheharyar Khan Email & Phone Number

Islamabad, Islāmābād, Pakistan

• Crafted and executed comprehensive digital media strategies, significantly increasing public engagement and awareness.
• Produced high-quality documentaries, video packages, and interviews that effectively showcased the achievements of various government agencies, enhancing public support.
• Developed digital media policies, procedures, and Standard Operating Procedures (SOPs) to guide the government's overall digital communication efforts.
• Oversaw all aspects of social media content creation, leading a diverse team to ensure cohesive and on-brand messaging to the public.
• Established and nurtured relationships with media departments across various federal ministries and government agencies, acting as the primary liaison between the Digital Media Wing and government entities.
• Assisted federal ministries and government agencies in developing and implementing their digital media strategies.

Islamabad, Islāmābād, Pakistan

• Led and supervised the development of ‘PomPak – Learn to Earn,’ Pakistan’s first e-learning financial literacy game.
• Crafted and executed marketing and PR strategies, propelling PomPak from pre-launch to Pakistan’s leading educational game on the Google Play Store.
• Developed and successfully executed Pakistan’s largest virtual internship program.
• Formulated strategic partnerships with leading brands such as Rozee.pk, JazzCash, Al Khidmat Foundation, and Knowledge Platform to increase program awareness. Successfully led the integration of the PomPak app into the.
• Built and maintained direct and active relationships with partners’ strategic and operational teams, ensuring transparent and timely communication.
• Created and implemented the overall social media and communications strategy, including developing the brand persona and voice.

• Assisted small to mid-size businesses with marketing needs by providing expert advice, knowledge, and support to enhance their marketing strategies and plans.
• Guided clients on app marketing best practices and strategies, ensuring effective market penetration.
• Redeveloped clients’ websites to achieve higher conversion rates and improve user experience.
• Helped clients build their brand voice through content marketing, paid advertising, and email marketing.
• Conducted market research, analyzed trends, and facilitated clients in establishing start-ups and SMEs.
• Provided academic, advertising, data collection and analysis, and questionnaire development services.

Dubai, United Arab Emirates

• Led the digital marketing and communications strategy, managing content across all company social media platforms.
• Played an active role in the creative development of brand identity and campaign ideas.
• Planned and scheduled monthly posting calendars for Facebook, Instagram, and Twitter.
• Managed paid campaigns on social platforms to acquire customers and support monetization, increasing social media-generated revenue by over 250% in 3 months.

Dubai, United Arab Emirates

• Developed and managed social media marketing campaigns and online communities.
• Successfully implemented lead generation and brand awareness campaigns for clients.
• Led the development of websites for Al Ruwad Real Estate and Biznet Consulting.
• Supervised a team of multilingual content writers, graphic designers, and digital marketing executives.
• Devised the organization’s PR and media strategy, securing media placements in national print and online publications, including The Arabian Business, Entrepreneur Middle East, Harvard Business Review Middle East.
• Major clients included: Al Ruwad Real Estate, Biznet Consulting, and Ismail Al Hammadi.

Peshawar

• Managed Blimp and clients’ social media pages, maximizing exposure and engagement.
• Prepared and submitted periodic reports, analyzed client feedback, and implemented quality improvements.
• Collaborated closely with the marketing team to plan and organize creative digital marketing campaigns.
• Interacted with clients, organized and participated in meetings, and provided strategic recommendations.
• Successfully implemented effective marketing strategies across various social media platforms, resulting in constructive improvements and positive impacts on business revenue.
• Major clients included: Peshawar 2.0, Foona Review, Digital Youth Summit, IIB Cecos University, and Basecamp Peshawar.

Peshawar

• Established and successfully ran the business, managing all aspects of planning, advertising, sponsoring, and organizing events.
• Allocated and prioritized resources, managed budgets, and provided strategic insights to ensure the successful organization of events.
• Resolved diverse issues and delivered exemplary customer service, which encouraged repeat and referral business, maximizing customer satisfaction.

Peshawar

• Creatively developed, maintained, and promoted the CricBlitz website; administered content strategy, raised awareness, generated inbound traffic, and cultivated leads.
• Crafted site promotions and successfully managed online marketing and outreach campaigns.
• Built and maintained accounts on various social media sites, including Twitter, Facebook, Reddit, Orkut, and YouTube channels.
• Collaborated with various blogs to enhance effectiveness and better promote the website.
• Followed best practices and used effective marketing techniques, helping CricBlitz rank among the top 10 cricket websites in Pakistan and the top 20 in India by mid-2011.

Master Of Business Administration (M.B.A.), Marketing, 3.8/4

• Final Research Thesis: “A study on the impact of increasing use of social media as a promotional tool by Pakistani political parties on.

Bachelor’S Degree, Marketing, 3.61/4

• Final Research Thesis: “A study on the impact of increasing use of Indian celebrities in Pakistani advertisements on the youth of.

Higher Secondary Certificate, Computer Science

Secondary School Certificate, Science