Sheharyar Khan Email & Phone Number

Islamabad, Islāmābād, Pakistan

• Crafted and executed comprehensive digital media strategies, significantly increasing public engagement and awareness.• Produced high-quality documentaries, video packages, and interviews that effectively showcased the achievements of various government agencies, enhancing public support.• Developed digital media policies, procedures, and Standard Operating Procedures (SOPs) to guide the government's overall digital communication efforts.• Oversaw all aspects of social media content creation, leading a diverse team to ensure cohesive and on-brand messaging to the public.• Established and nurtured relationships with media departments across various federal ministries and government agencies, acting as the primary liaison between the Digital Media Wing and government entities.• Assisted federal ministries and government agencies in developing and implementing their digital media strategies.• Initiated multiple digital media campaigns to shape the public narrative on government efforts to combat economic and climate challenges, covered national and international days, and spearheaded a successful campaign to raise awareness about the post-floods rescue and relief efforts by the Government of Pakistan in 2022.• Conducted detailed digital media analysis of the Prime Minister's foreign visits, delivering insightful reports encompassing sentiment and hashtag analysis to decipher public perception and engagement.

Islamabad, Islāmābād, Pakistan

• Led and supervised the development of ‘PomPak – Learn to Earn,’ Pakistan’s first e-learning financial literacy game.• Crafted and executed marketing and PR strategies, propelling PomPak from pre-launch to Pakistan’s leading educational game on the Google Play Store.• Developed and successfully executed Pakistan’s largest virtual internship program.• Formulated strategic partnerships with leading brands such as Rozee.pk, JazzCash, Al Khidmat Foundation, and Knowledge Platform to increase program awareness. Successfully led the integration of the PomPak app into the JazzCash app.• Built and maintained direct and active relationships with partners’ strategic and operational teams, ensuring transparent and timely communication.• Created and implemented the overall social media and communications strategy, including developing the brand persona and voice.• Coordinated with consultants and stakeholders to finalize six storybooks, a training manual, and over 60 online modules on Financial Literacy.• Spearheaded the development of the NFLP-Y website and Learning Management System (Web, Android, iOS).• Crafted and executed an eLearning strategy aimed at reaching 0.6 million children, adolescents, and youth through a digital learning platform.• Maintained effective internal and external communications to ensure all relevant stakeholders were informed of project objectives and progress.• Managed recruitment activities from identifying hiring needs to employee onboarding for all levels and functions.• Managed all procurement and contractual aspects of significant complexity for the project, including a diverse range of goods and services. Prepared RFPs, EOIs, responses to RFPs, project plans, and schedules.• Managed the print production of training materials, as well as the design and content of other informational and marketing materials.• Led the development of progress reports in close collaboration with other departments.

• Assisted small to mid-size businesses with marketing needs by providing expert advice, knowledge, and support to enhance their marketing strategies and plans.• Guided clients on app marketing best practices and strategies, ensuring effective market penetration.• Redeveloped clients’ websites to achieve higher conversion rates and improve user experience.• Helped clients build their brand voice through content marketing, paid advertising, and email marketing.• Conducted market research, analyzed trends, and facilitated clients in establishing start-ups and SMEs.• Provided academic, advertising, data collection and analysis, and questionnaire development services.

Dubai, United Arab Emirates

• Led the digital marketing and communications strategy, managing content across all company social media platforms.• Played an active role in the creative development of brand identity and campaign ideas.• Planned and scheduled monthly posting calendars for Facebook, Instagram, and Twitter.• Managed paid campaigns on social platforms to acquire customers and support monetization, increasing social media-generated revenue by over 250% in 3 months.

Dubai, United Arab Emirates

• Developed and managed social media marketing campaigns and online communities.• Successfully implemented lead generation and brand awareness campaigns for clients.• Led the development of websites for Al Ruwad Real Estate and Biznet Consulting.• Supervised a team of multilingual content writers, graphic designers, and digital marketing executives.• Devised the organization’s PR and media strategy, securing media placements in national print and online publications, including The Arabian Business, Entrepreneur Middle East, Harvard Business Review Middle East, Khaleej Times, and The National.• Major clients included: Al Ruwad Real Estate, Biznet Consulting, and Ismail Al Hammadi.

Peshawar

• Managed Blimp and clients’ social media pages, maximizing exposure and engagement.• Prepared and submitted periodic reports, analyzed client feedback, and implemented quality improvements.• Collaborated closely with the marketing team to plan and organize creative digital marketing campaigns.• Interacted with clients, organized and participated in meetings, and provided strategic recommendations.• Successfully implemented effective marketing strategies across various social media platforms, resulting in constructive improvements and positive impacts on business revenue.• Major clients included: Peshawar 2.0, Foona Review, Digital Youth Summit, IIB Cecos University, and Basecamp Peshawar.

Peshawar

• Established and successfully ran the business, managing all aspects of planning, advertising, sponsoring, and organizing events.• Allocated and prioritized resources, managed budgets, and provided strategic insights to ensure the successful organization of events.• Resolved diverse issues and delivered exemplary customer service, which encouraged repeat and referral business, maximizing customer satisfaction.

Peshawar

• Creatively developed, maintained, and promoted the CricBlitz website; administered content strategy, raised awareness, generated inbound traffic, and cultivated leads.• Crafted site promotions and successfully managed online marketing and outreach campaigns.• Built and maintained accounts on various social media sites, including Twitter, Facebook, Reddit, Orkut, and YouTube channels.• Collaborated with various blogs to enhance effectiveness and better promote the website.• Followed best practices and used effective marketing techniques, helping CricBlitz rank among the top 10 cricket websites in Pakistan and the top 20 in India by mid-2011.

Master Of Business Administration (M.B.A.), Marketing, 3.8/4

• Final Research Thesis: “A study on the impact of increasing use of social media as a promotional tool by Pakistani political parties.

Bachelor’S Degree, Marketing, 3.61/4

• Final Research Thesis: “A study on the impact of increasing use of Indian celebrities in Pakistani advertisements on the youth.

Higher Secondary Certificate, Computer Science

Secondary School Certificate, Science