Imagine the power of blending digital marketing, communications, and technology to create transformative change. That’s my passion and expertise.I’m Sheharyar Khan, and for over 14 years, I've been driving brands to reach their full potential and exceed their goals across various domains. My journey spans multiple markets and industries, from helping a real estate client sell millions of dirhams worth of property in Dubai to developing Pakistan's first financial literacy game for the State Bank of Pakistan, reaching over one million young people. From increasing sales for a UAE food delivery startup to being appointed by the Prime Minister of Pakistan to lead digital strategies for the Government of Pakistan, my career has been a series of impactful achievements.I have a proven track record in leading complex projects, spearheading digital transformation efforts, and pioneering knowledge management initiatives. I am skilled in developing and implementing media policies, producing high-quality content, and leveraging data-driven insights to achieve strategic objectives.My career highlights include:- Leading digital strategies for the Government of Pakistan, significantly increasing public awareness and support.- Managing the development and launch of 'PomPak – Learn to Earn,' Pakistan’s premier financial literacy and educational game.- Implementing Pakistan’s largest virtual internship program, providing 80,000 internships to empower youth.- Crafting and executing digital media strategies for diverse brands across sectors from Pakistan to the UAE.- Leading national campaigns that tackled economic, climate, and other significant challenges, driving awareness and action.- Collaborating with key stakeholders to finalize six storybooks, a training manual, and over 60 online modules on financial literacy for the State Bank of Pakistan.I believe in the power of digital media to not only tell meaningful stories but also to shape public narratives and drive impactful results. My expertise lies in transforming abstract ideas into concrete results through growth hacking, leveraging technology, crafting innovative marketing and communication strategies, and forging strategic partnerships.If you're looking for a seasoned professional adept in digital marketing, communications, branding, technology, project management, policy-making, and government relations, let's connect. Together, we can turn visionary ideas into reality and achieve remarkable outcomes.
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Digital Communication Officer (Mp-Iii/Bps-20) – Digital Media Wing, MoibGovernment Of Pakistan Sep 2022 - May 2024Islamabad, Islāmābād, Pakistan• Crafted and executed comprehensive digital media strategies, significantly increasing public engagement and awareness.• Produced high-quality documentaries, video packages, and interviews that effectively showcased the achievements of various government agencies, enhancing public support.• Developed digital media policies, procedures, and Standard Operating Procedures (SOPs) to guide the government's overall digital communication efforts.• Oversaw all aspects of social media content creation, leading a diverse team to ensure cohesive and on-brand messaging to the public.• Established and nurtured relationships with media departments across various federal ministries and government agencies, acting as the primary liaison between the Digital Media Wing and government entities.• Assisted federal ministries and government agencies in developing and implementing their digital media strategies.• Initiated multiple digital media campaigns to shape the public narrative on government efforts to combat economic and climate challenges, covered national and international days, and spearheaded a successful campaign to raise awareness about the post-floods rescue and relief efforts by the Government of Pakistan in 2022.• Conducted detailed digital media analysis of the Prime Minister's foreign visits, delivering insightful reports encompassing sentiment and hashtag analysis to decipher public perception and engagement. -
Project Manager Social Media, Communication & Technology (Nflp-Y)State Bank Of Pakistan (Sbp) Sep 2018 - Aug 2022Islamabad, Islāmābād, Pakistan• Led and supervised the development of ‘PomPak – Learn to Earn,’ Pakistan’s first e-learning financial literacy game.• Crafted and executed marketing and PR strategies, propelling PomPak from pre-launch to Pakistan’s leading educational game on the Google Play Store.• Developed and successfully executed Pakistan’s largest virtual internship program.• Formulated strategic partnerships with leading brands such as Rozee.pk, JazzCash, Al Khidmat Foundation, and Knowledge Platform to increase program awareness. Successfully led the integration of the PomPak app into the JazzCash app.• Built and maintained direct and active relationships with partners’ strategic and operational teams, ensuring transparent and timely communication.• Created and implemented the overall social media and communications strategy, including developing the brand persona and voice.• Coordinated with consultants and stakeholders to finalize six storybooks, a training manual, and over 60 online modules on Financial Literacy.• Spearheaded the development of the NFLP-Y website and Learning Management System (Web, Android, iOS).• Crafted and executed an eLearning strategy aimed at reaching 0.6 million children, adolescents, and youth through a digital learning platform.• Maintained effective internal and external communications to ensure all relevant stakeholders were informed of project objectives and progress.• Managed recruitment activities from identifying hiring needs to employee onboarding for all levels and functions.• Managed all procurement and contractual aspects of significant complexity for the project, including a diverse range of goods and services. Prepared RFPs, EOIs, responses to RFPs, project plans, and schedules.• Managed the print production of training materials, as well as the design and content of other informational and marketing materials.• Led the development of progress reports in close collaboration with other departments. -
Marketing & Research ConsultantFreelance Feb 2014 - Aug 2022• Assisted small to mid-size businesses with marketing needs by providing expert advice, knowledge, and support to enhance their marketing strategies and plans.• Guided clients on app marketing best practices and strategies, ensuring effective market penetration.• Redeveloped clients’ websites to achieve higher conversion rates and improve user experience.• Helped clients build their brand voice through content marketing, paid advertising, and email marketing.• Conducted market research, analyzed trends, and facilitated clients in establishing start-ups and SMEs.• Provided academic, advertising, data collection and analysis, and questionnaire development services.
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Social Media ManagerThe Snackaholic Jan 2017 - Jul 2017Dubai, United Arab Emirates• Led the digital marketing and communications strategy, managing content across all company social media platforms.• Played an active role in the creative development of brand identity and campaign ideas.• Planned and scheduled monthly posting calendars for Facebook, Instagram, and Twitter.• Managed paid campaigns on social platforms to acquire customers and support monetization, increasing social media-generated revenue by over 250% in 3 months.
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Social Media SpecialistAl Ruwad Public Relations Feb 2016 - Dec 2016Dubai, United Arab Emirates• Developed and managed social media marketing campaigns and online communities.• Successfully implemented lead generation and brand awareness campaigns for clients.• Led the development of websites for Al Ruwad Real Estate and Biznet Consulting.• Supervised a team of multilingual content writers, graphic designers, and digital marketing executives.• Devised the organization’s PR and media strategy, securing media placements in national print and online publications, including The Arabian Business, Entrepreneur Middle East, Harvard Business Review Middle East, Khaleej Times, and The National.• Major clients included: Al Ruwad Real Estate, Biznet Consulting, and Ismail Al Hammadi.
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Social Media Community ManagerBlimp Digital Marketing & Pr Jul 2014 - Jan 2015Peshawar• Managed Blimp and clients’ social media pages, maximizing exposure and engagement.• Prepared and submitted periodic reports, analyzed client feedback, and implemented quality improvements.• Collaborated closely with the marketing team to plan and organize creative digital marketing campaigns.• Interacted with clients, organized and participated in meetings, and provided strategic recommendations.• Successfully implemented effective marketing strategies across various social media platforms, resulting in constructive improvements and positive impacts on business revenue.• Major clients included: Peshawar 2.0, Foona Review, Digital Youth Summit, IIB Cecos University, and Basecamp Peshawar. -
Co-Founder / Event MarketerVenturer Event Management Feb 2013 - Jan 2014Peshawar• Established and successfully ran the business, managing all aspects of planning, advertising, sponsoring, and organizing events.• Allocated and prioritized resources, managed budgets, and provided strategic insights to ensure the successful organization of events.• Resolved diverse issues and delivered exemplary customer service, which encouraged repeat and referral business, maximizing customer satisfaction.
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Founder / Head Of MarketingCricblitz May 2009 - Jul 2012Peshawar• Creatively developed, maintained, and promoted the CricBlitz website; administered content strategy, raised awareness, generated inbound traffic, and cultivated leads.• Crafted site promotions and successfully managed online marketing and outreach campaigns.• Built and maintained accounts on various social media sites, including Twitter, Facebook, Reddit, Orkut, and YouTube channels.• Collaborated with various blogs to enhance effectiveness and better promote the website.• Followed best practices and used effective marketing techniques, helping CricBlitz rank among the top 10 cricket websites in Pakistan and the top 20 in India by mid-2011.
Sheharyar Khan Education Details
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Institute Of Management Sciences3.8/4 -
Institute Of Management Sciences3.61/4
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Khyber College Of SciencesHigher Secondary Certificate, Computer Science
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Peshawar Model SchoolSecondary School Certificate, Science
Frequently Asked Questions about Sheharyar Khan
What is Sheharyar Khan's role at the current company?
Sheharyar Khan's current role is Multidisciplinary Professional | 14+ Years Blending Digital Marketing, Communication, and Technology | Leading Complex Projects & Driving Brand Success | Ex-Government of Pakistan & State Bank of Pakistan | MBA.
What schools did Sheharyar Khan attend?
Sheharyar Khan attended Institute Of Management Sciences, Institute Of Management Sciences, Khyber College Of Sciences, Peshawar Model School.
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