-Scaled the March Jewellery brand in 14 months by 2.2x with ROAS improvement of 79%-Responsible for P&L Management of the March website with sole ownership of channels- FB Ads, Google Ads, SEO, Email, Whatsapp & Website Optimization-Manage the CRM Platform [MoEngage] for FableStreet and increased the user base by 2x , CTR by 50% and CVR by 25%-Plan & execute media & creative strategies on paid & organic media channels-Plan & run 15+ Experiments monthly across channels to improve user acquisition costs and brand experience-Curate and present monthly & quarterly business reviews

• Increase revenue by 6X in 12 months making BlissClub the fastest D2C E-commerce brand to reach 100Cr ARR in 14 months• Responsible for P&L management for the biggest paid channels, Meta & Google & improve CAC by 40% in a single year• Unlock new revenue channels & improve ROAS by 25% by leveraging user insights & industry-leading practices• Responsible for campaign execution, monitoring, analysis & optimization for full-funnel campaigns• Plan & execute media & creative strategies for paid media channels• Plan & run 10+ Experiments monthly to improve user acquisition costs and experience

-Managed the overall digital presence of SIIC through Email, SEO, Social Media, and Paid Marketing.-Created, curated, and delivered written, visual, and video content for LinkedIn, Facebook, Instagram, YouTube, newsletters, press releases, etc.-Tracked & monitored KPIs for awareness, engagement & revenue.-Created and executed digital campaigns that increased awareness by 3.5x on average and increased engaged audience by over 200% over the 1st year.-Oversaw a diverse team of over 20 people.

-Organized & enhanced engagement & participation in the Wheels Community which had 13 teams.-Forged long-term partnerships with businesses and sponsors.-Initiated external tie-ups and worked with them to widen the social media presence and increase brand visibility.

-Designed, planned, and executed 6 events with marketing campaigns on digital and physical platforms-Handled the official Linkedin Account.-Developed strong intra-team relationships for collaboration.-Championed the brand voice, online & offline.

- Tasked to learn and report about the production, classification andfunctioning of oil rigs.- Understand the working culture and processes in an Indian largecapitalisation 'Navratna' organisation.