Founded in 2016, Aanya aimed to showcase Indian-inspired prints and ​craftsmanship while championing women’s empowerment.Starting as an e-commerce platform, I later implemented an omni-channel ​approach, merging online and offline channels, including ZALORA, GOXIP, ​Shopee, and regional wholesalers.Managing all facets from sourcing to marketing, we expanded to a team of 4, ​gained 10,000+ followers, and fulfilled over 10,000 orders.View our collection at www.aanya.com.hk

Aanya’s brick and mortar location opened doors in 2018 and served as a community hub where we hosted monthly product launches, monthly events, fundraisers and artist collaborations and exhibitions.Located in Soho, Hong Kong, collaboration was a key focus for this location and we successfully launched ​over 50 local brands in our boutique and partnered with charities to fundraise ​every year.Aanya is a sustainable bohemian womenswear label that celebrates ​craftsmanship and community.

Generate new leads and connect with Interior Designers & Architects (ID&A) leaders and CXO's at prospective companies to demonstrate how JR's products can add value to their portfolio.Develop and cultivate stronger relationships with companies and their senior management stakeholders and decision-makers.Pitch for new business and create a strong pipeline industry-wise and focus on meetings with prospects.Acquiring new business which primarily includes getting in mandates and involves extensively in client farming to extend and dig deeper for business.Proactively provide smart client research and industry-specific information.Work with the internal team to ensure timely delivery of services to clients and assure that client's expectations are met.Update and create tailored client proposals and negotiate further to close the deals.

Assisted production and marketing team on original content, Asia’s Next Top Model and Fit For Fashion Managed channel’s digital accounts with a reach of over 1.5million online fansPresented weekly to management and C-suite on marketing activations and forecasting

Pitched stories and wrote features and shorter articles including editorials on latest products andreviews, along with attending events held by MAC, On Pedder and Giuseppe Zanotti. Published a total of 10 articles. Visited restaurants around Hong Kong, such as the Lounge and Bar at the Ritz-Carlton for food tasting, and wrote wine and dine reviews. Managed pages and administrative tasks on different CMS’ including Wordpress.

Pitched stories on various issues facing the Indian diaspora in Hong Kong, and the Indian events that are held in Hong Kong. Arranged and conducted interviews with the subjects, ranging from refugees to celebrities like Sukhwinder Singh. Conducted Sukhwinder Singh’s interview via Skype and transcribed it. Published his interview on the India Ink Blog.