Ishita Shah Email & Phone Number

Mumbai Area, India

Brand strategist and owner for a leading social sector consultancy • Designed and developed Samhita's rebranding identity, tonality and messaging • Led the end-to-end design of the organization's soon to be launched new website • Developed exhaustive training material, branding assets and consistently conducted masterclasses for internal teams to seamlessly adopt the new brand design • Developed the brand design and business collateral for the organization's flagship WASH platform inititative • Supported the creative strategy for client projects • Created content for email marketing, business communication and QC for all external content pieces • Undertook event mapping, outreach for speaker opportunities, event collateral design and execution • Other responsibilities included vendor management, internal communication, organizational learning and development

Mumbai Area, India

Led conceptualization and launch of the brand proposition for 2 residential projects• Planned, developed and deployed go-to market strategies, contributing to 200% increase in leads and $800K in revenue.• Marketing activities included product launch, broker activations, digital campaign design and optimization, business collateral design, events and exhibitions.• Liaised with branding agency, marketing vendor, events and sales team for execution

Mumbai Area, India

Category specialist with Asia’s largest new gTLD operator, driving branding & strategy for .SPACE & .HOSTBranding Design and Strategy:• Developed the brand identity, product value proposition and messaging, website design and brand style guide• Established market segmentation & targeting through intensive qualitative research & trend analysis of consumer psychology, product literacy, buying preferences and behavioural mapping• Conceptualized creative marketing campaigns and brand building activities for different target groups across geographies.• Shaped the creative strategy for product launches, online ad campaigns, business collateral design (web and print), email and rich media• Designed the brand experience and marcomm for events, conferences and exhibitions across the world, liaising with internal and external stakeholders.Digital Marketing & Social Media Management:• Led media planning, budgeting and execution of digital campaigns & PR across all online advertising channels• Owned the campaign performance analysis process, introducing effective conversion tracking and optimization, contributing to marketing budget expansion by 200%• Activating digital presence of the brand across Social Media platforms like Twitter, Facebook, Youtube and Instagram, yielding 30% increase in brand awareness.• Managed SEO, ORM, PPC, Google Adwords, Web Analytics & Email MarketingPartnerships & New Business Development:• Driving strategic partnerships with 20+ marquee users and influencers contributing to growth in market share & revenue worth $300K• Initiating partnerships with multiple TG communities to develop new micro sales channels for market penetration. • Building relationships with large and medium tier publishers for digital advertising, creative product placements and editorials.• Identifying business opportunities with existing and new clients, managing their account right up to implementation.

Mumbai Area, India

Social Media Strategy Development and Market Research with a leading branding agency• Led ideation to execution of social media campaigns (organic and paid) for key clients• Areas of focus included Facebook, Twitter, Youtube, Contests and Paid Promotions • Commended for effective client servicing, creative pitch creation and account management• Innovated and optimized internal and external processes to drive organizational efficiency• Mentored a team of 3 interns, conducting training in various aspects of social media marketing and advertising

Bachelor Of Management Studies (Bms)

High School

High School