Ishita Shah Email & Phone Number

Mumbai Area, India

• Brand strategist and owner for a leading social sector consultancy
• Designed and developed Samhita's rebranding identity, tonality and messaging
• Led the end-to-end design of the organization's soon to be launched new website
• Developed exhaustive training material, branding assets and consistently conducted masterclasses for internal teams to seamlessly adopt the new brand design
• Developed the brand design and business collateral for the organization's flagship WASH platform inititative
• Supported the creative strategy for client projects

Mumbai Area, India

• Led conceptualization and launch of the brand proposition for 2 residential projects
• Planned, developed and deployed go-to market strategies, contributing to 200% increase in leads and $800K in revenue.
• Marketing activities included product launch, broker activations, digital campaign design and optimization, business collateral design, events and exhibitions.
• Liaised with branding agency, marketing vendor, events and sales team for execution

Mumbai Area, India

• Category specialist with Asia’s largest new gTLD operator, driving branding & strategy for.SPACE &.HOSTBranding Design and Strategy:
• Developed the brand identity, product value proposition and messaging, website design and brand style guide
• Established market segmentation & targeting through intensive qualitative research & trend analysis of consumer psychology, product literacy, buying preferences and behavioural mapping
• Conceptualized creative marketing campaigns and brand building activities for different target groups across geographies.
• Shaped the creative strategy for product launches, online ad campaigns, business collateral design (web and print), email and rich media
• Designed the brand experience and marcomm for events, conferences and exhibitions across the world, liaising with internal and external stakeholders.Digital Marketing & Social Media Management:

Mumbai Area, India

• Social Media Strategy Development and Market Research with a leading branding agency
• Led ideation to execution of social media campaigns (organic and paid) for key clients
• Areas of focus included Facebook, Twitter, Youtube, Contests and Paid Promotions
• Commended for effective client servicing, creative pitch creation and account management
• Innovated and optimized internal and external processes to drive organizational efficiency
• Mentored a team of 3 interns, conducting training in various aspects of social media marketing and advertising

Bachelor Of Management Studies (Bms)

High School

High School