Partnering with agencies and brands to create meaningful experiences through digital storytelling across technology, retail, beauty, and culture.Capabilities include:- Brand strategy - Brand positioning- Competitive analysis- Innovation strategy- Content planning- Digital strategy- Social media strategy and analysis- Social analytics and reporting- Journey mapping- Ethnographic research- Persona development- Psychographic mappingAgencies and clients I have worked with are:NYS DOH: Launched a campaign for PREP focusing on sex workers, the transient community, and the general public.Sparks & Honey: Facilitated quantitative research to launch a new global product for Quaker Oats (PepsiCo), specifically for the Mexican market including white space opportunities and barriers. Y&R NYC: Digital brand strategist on Optum Health including repositioning, content hierarchy, and qualitative research for creative.Saatchi & Saatchi: Led social strategy on Procter & Gamble’s baby and pet division (Pampers, Dreft, Olay, and Iams). I also worked on General Mills’ cereal and snacks division (Cheerios, Fiber One, and Fruit Snacks). Helped pitch and win new business for Walmart’s National Campaign.MRY: Brand strategist on PowerAde’s FIFA World Cup and Coke Zero’s Sochi Olympic initiatives. Managed initial social strategy including social audit, strategic positioning, and aligning social messaging.Phenomenon LA: Strategy on Pepsi Mexico’s future of promotions and marketing.

Led a newly formed Brand Strategy team at Nickelodeon, rethinking the marketing and growth plans of the Nickelodeon portfolio, including Nickelodeon's first rebrand in 14 years.

Served as the lead integrated strategist on Verizon, working with a team of 75 across brand, multicultural, retail & CSR on the brand’s national, local & prepaid work.

Lead strategist across multiple brands working closely with client partners evolving the future needs and wants of consumers.Creative strategy lead on:- Nestle; Häagen-Dazs and Outshine- Nationwide Insurance- Lowe's Home Improvement- P&G; Crest- New Business

Worked across all Unilever brands including for both beauty and food executing strategic planning, research, and creative executions.

By creating loyalty beyond reason and by transforming brands into lovemarks - it is about moving brands from being "known for something" to being "known for things people care about." I led digital and social strategy across multiple P&G and General Mills clients (Pampers, Luvs, Dreft, Olay, Iams, Cheerios, Fiber One, and Fruit Snacks) and Walmart. ---Walmart "Work is a Beautiful Thing" - Effies 2015Proctor & Gamble's Luvs Diapers - "First Time / Second Time Moms"

Client: WalmartMade the largest retailer smarter, more human, and to took them to uncharted waters.

I was part of an integral strategy team merging brand, social, and digital communications to create value for established and emerging businesses.I created thinking on:- Social Strategy- Initial Consumer Segmentation & Research - Qualitative & Quantitative - Digital CRM Strategy- Creative Briefing- Emerging Technology & Digital Trends Insight- Quarterly Competitive AnalysisStrategist on Sailor Jerry Rum (digital AOR), Virgin Atlantic (BTL, Digital), Lincoln Financial (AOR), Hess Energy (digital AOR), and start-up tech brand; Lighting Science (global AOR).

vision. execution. results.

At stage two I created brand strategy campaigns to launch emerging consumer products by fostering engaging relationships with niche communities.Clients included: Boxee, Bug Labs, LOUDER, Involver, and TuneUp Media

Worked as a business language consultant with recognized top-tier corporations such as Honda, JAL, and the Mitsubishi Group. Started as a Japanese English Teacher at two junior high schools.I constructed extensive English curriculums for Japanese business professionals emphasizing on written and oral fluency, diction, American business etiquette, and cultural exchange lessons.

A 24-week apprenticeship with a local creative advertising, media, and marketing firm focusing on strategic marketing and execution initiatives.