Mohammed Ishtiaque Khan Email & Phone Number

Bangladesh

* Business consultancyI can provide the below and more: a. Revenue enhancement plans, b. new segments identification, c. business policy and strategy overhauling, d. micro and macro segmentation, e. marketing planning, f. Any other issue as per business need* I am currently contributing articles, translations, stories and social media content for prominent publications like:1. The Business Standard 2. Kaler Kantho3. Prothom Alo4. The Daily Star * Top quality content creation in both Bengali and English language* Translation to and from English and Bengali (both literature and poetry) * Can generate commissioned articles on topics of interest within preset deadline.

Dhaka, Bangladesh

Escape Myst is the first live escape room game in Dhaka, Bangladesh. We promise to bring in totally new and alternative entertainment options in the country. In addition to entertaining our customers with mind boggling brain twisters, we also arrange professional team building sessions for corporations.Responsibilities:• Prepared weekly, monthly and quarterly marketing plans• Engaged agency to prepare communication materials• Achieved 25 thousand facebook fans • Launched joint campaigns with banglalink, Herfy and a number of other prominent brands• Developed the escape room games (story, puzzles and overall concept) from scratch

Dhaka, Bangladesh

Nagad is the digital financial service of Bangladesh Post Office. Nagad is a dynamic and secured digital financial service that facilitates customers daily financial transaction needs like cash in, cash out, send money (P2P), mobile recharge etc.‘Nagad’ brand is operated by Third Wave Technologies Limited (TWTL). Nagad aims to spearhead the digital financial service revolution in Bangladesh.

Dhaka, Bangladesh

• Achieved daily revenue targets on a consistent level amounting to 800 million BDT• Achieved month on month business growth for three consecutive months• Prepared voice business (prepaid and postpaid) monthly and quarterly revenue plans in order to meet KPI targets• Prepared and received approvals of budgetary requirement for the voice business and ensuring budget is fully utilized• Maintained constant growth in voice business through the monitoring of minutes of usage, average price per minute and other pricing related KPIs• Ensured all available communication channels of digital marketing, above the line and below the line promotions• Digitized the voice business through launching new, convenient products and services• Ensured all products and offers are customer friendly • Coordinated with sales, finance and other stakeholders for launching on-ground activities for enhancing voice business• Managed International Roaming business customer acquisition, revenue management and projects.

Bangladesh

In the Airtel-Robi merged company, these are my responsibilities:• Ensuring usage and retention of Airtel customers under Robi umbrella through projects, interventions and other initiatives• Leading special RGB regaining project for Airtel sub base• Ensuring platform integration• Running day to day IR operations of Airtel • Establishing new wholesale and retail international roaming contracts for Roaming revenue and management of Roaming partner relationship to create the largest IR coverage

Dhaka, Bangladesh

• Customer Life Cycle Management (CLM) through mass market and BTL grid based offers• Identifying target group and control group for each campaign and analyzing performance accordingly• Ensure error free processes for various tariffs/promotional programs.• Implementing proactive churn measures (both B2C & B2B) to increase active days.• Monitoring High Value customers by designing and implementing engagement programs.• Identify best practices in customer retention and loyalty in telecommunication field and other relevant industry/sectors for developing own programs.• Leading & managing a dynamic product team overseeing U&R vertical wise responsibility of the function.• Support new customer acquisition through launching innovative VAS• Ensuring customer loyalty and stickiness through providing voice, data and VAS loan to eligible customers• Product life cycle management and launching of 2G & 3G data products for mass market, retail & alternative channels.• Developing retail and alternate channels to increase data penetration and to create advocacy of retailers to upsell data products.. • Establishing new wholesale and retail international roaming contracts for Roaming revenue and management of Roaming partner relationship.

Dhaka, Bangladesh

• Conduct, publish & share study reports as & when requested by relevant commercial wings.• Publish Net Promoter Score study, Brand Health Study, Customer Satisfaction Study, Price Perception and Trade Satisfaction study and submit report on a monthly basis • Conduct campaign evaluation study on a need base approach • Conduct presentation session with commercial top team on a monthly basis to share BHS & CSS findings • Ensuring miscellaneous daily secondary research reports• Building customer journey map and monitoring touch point performance• Automating market research platform• Close monitoring of market research agencies and research efforts. • Evaluating, localizing and implementing market research guidelines received from the HQ.

Bangladesh

• Creating and following up the yearly IR Strategy • Maintaining service opening roadmap• Managing inbound and outbound roaming voice, data and SMS revenue• Preparing IR customer acquisition strategy and meeting yearly target• Launching special projects like SMS interconnection, prepaid roaming, data bundles, etc.

Dhaka, Bangladesh

I started heading the mass market team as an Assistant manager, and was later on promoted to manager and senior manager. During my tenure, I was fully responsible for acquisition, revenue and retention targets for the mass market prepaid segment. Detailed activities:• Devising the yearly strategy with objectives and action plans• Ensuring continual follow-up and execution of early plan• Designing and launching ATL campaigns for meeting the KPIs, throughout the year. • Identifying micro segments (Niche markets) and designing appropriate BTL campaigns for the relevant segments. • Determining new technology requirements and providing justification for budgetary requirements.• Leading and participating in cross-functional teams for special project implementation like IN Swap, Micro Segments, CEM, loyalty and campaign management platform. • Identifying revenue enhancement opportunities from existing offers and implementing them• Working closely with the analysis and planning team for coming up with yearly targets and to evaluate business cases for new initiatives

Current area of work consists of managing the overall prepaid products portfolio, taking steps for meeting revenue and sales targets, minimizing churn and decreasing dormant customers, launching new and innovative promotions, etc.I am currently looking after all the above the line (ATL) and below the line (BTL) prepaid promotions of banglalink, which jointly contributes towards the overall prepaid "Customer Experience Management".

I have spent more than a year leading the prepaid product and market development team in banglalink, and during this period, we have achieved remarkable success in enhancing subscriber and revenue growth. Key areas explored:1. Revenue Enhancement2. Micro Segment Based Campaigns3. Customer Retention4. Minimizing churn through reactivation campaigns5. Innovative offers6. Several new minutes and SMS bundles5. Daily discount offer6. SMS Per call offerThe list is growing everyday...

Looked after the Medium Enterprise and Personal Postpaid Products. Apart from the day to day activities, I took the following initiatives:1. Launching first International FnF Service for both postpaid and prepaid customers. 2. Re-adjusting customer care charges for all customers3. Launching New Tariff Option Tool Kit for Medium and Large EnterpriseI also worked in other projects, but I am not mentioning them due to confidentiality.

* Managing data services (GPRS) * Managing enterprise VAS portfolio* Managing platform based entertainment VAS (CRBT, voice portal, voice SMS, etc.)* Launching corporate SMS broadcast and devise independent email solution

I worked as a consultant for Alfa Telecomn in Beirut, Lebanon for 2 months. During this period, I worked in the following projects:1. Corporate offer overhauling2. SME segment development3. 3G Entry StrategyWorking in Lebanon was a great experience as it is a totally different industry in compared with Bangladesh. I totally enjoyed the short tenure and came back with valuable experience.

Managing the overall value added services portfolio of banglalink, which includes:1. Data services (GPRS)2. Entertainment services (CRBT, voice SMS, voice portal, etc.)3. Electronic Recharge Serviceetc.

Core task was to plan and design new prepaid products for the customers of GrameenPhone. Also, additional task was to design service extensions, differentiated tariff plans and features. Coordinating the cross-functional implementation team was another big part of my job in GP. The team consisted of members from Technical, IT, Finance, Customer Care, Revenue Assurance, Sales and Marketing. Highligts: Flexiload, TK 50 Scratch Card, My Time, My Choice, Call Conferencing and forwarding, djuice, etc.

Mba, Marketing

Bba, Marketing

Bba, Marketing

Activities and Societies: Was class monitor during the 2nd semester. Responsibilities included but were not limited to coordinating extra.