Ishtiba Meeajane personal email
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Sales & Marketing for P&G brands for Mauritius for all categories from Baby Care, Home, Shave to Fabric care.(Brands include Pampers, Gillette, Always, Oral-B, Ariel, Lenor, Mr Propre, Febreze, Head & Shoulders Other brands non-PG brands like Ayam brand, Duracell, Ideal.Previous experience as Brand Marketing for Quality Beverages - Pepsi, Lipton, Vital.Part time lecturer in Corporate Communication & Brand ManagementLecturer in Communication Skills at the University of MauritiusExperience in sales & business development in Singapore with TOP 100 companies.Internship in Dubai with Frank Provost/TMG Internship Thailand/Singapore - Compass Hospitality LtdBackground in journalism both Radio and TV HONORS & AWARDSBursary of Faculty of Social Studies and Humanities -UOMS.P Jain International Fellowship - MBA Best Marketing Project in Dubai by a corporate/industry panel SPORTSChampions of Mauritius- Union de Curepipe Volleyball Club & Vice Champions for the Indian Ocean Club Championship Championship
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Head Of Commercial And DirectorSirudMauritius -
Head Of Commercial & DirectorSirud Dec 2016 - PresentMauritiusOverlooking the sales and marketing activities of P&G and other brands in Mauritius & Madagascar. Looking after all commercial operations of SIRUD and managing day to day operations. - Managing the sales and marketing team for Mauritius and driving strategy for Madagascar market.Role consists of working with international P&G team on all category brand plans, innovations, line up extension and product launches. - work on shelving and planograms as per international guidelines & recommend to clients. - Analyse competitors and do Market Research on all categories to recommend category plans adjustments or new opportunities to invest in. - Develop yearly brand plans and align with our promo planning for the year. - negotiating with key accounts/ hypermarkets for trade term agreements and propose promo plans and promo offers.- Work on shelf reinvention and propose new planogram implementation to customers to create more value to the category.- overlooks the marketing activities- instore visibility, point of sale plans, media, hostess activities etc. - review of sales forecasts and sales with P&G global team.- oversees the delivery plannning with logistics to optimise delivery across channels. - Work with Reunion and Madagascar team to create more synergies across the commercial side of the business and for launching of new products. -
Marketing ManagerSoric Nov 2014 - Dec 2016Looking after trade marketing activities for Mauritius and Reunion market for Procter and Gamble brands & Ayam brand. - Responsible for the trade marketing of the following brands (Pampers, Always, Oral-B, Mr Propre, Ariel, Lenor, Bonux, Gillette, Head & Shoulders, Pantene) & Ayam Brand (Coconut Milk, Pilchards)- Work on the brand marketing and promotion plans for different categories - Follow the promotion plans for Reunion market and liaise with supplier, supermarkets, P&G and hostess agency for the implementation of hostess campaigns in the trade. - brand visibility & POS activation for Maurtius & Reunion -
Marketing ExecutiveQuality Beverages/Pepsi Mauritius Dec 2010 - Oct 2014Mauritiusresponsible for the marketing and branding activities of Pepsico brands: Pepsi, 7UP, Mountain Dew & Mirinda and other local beverage brands such as Vital/Fiesta/Ice Tea- Some of my responsibilities: - ATL & BTL strategies in line with Pepsico international guidelines and objectives for the year- ad campaigns management/sponsorship/PR events- Trade Marketing - In-store merchandising & POS activation- conceptualisation and implementation of digital marketing strategies for the different beverage brands (Facebook page, apps, & mobile solutions)- New product development & product launch for Lipton Ice tea project & Vital - brand development strategies for other QBL products - Fiesta/Vital/Ice Tea- preparation of management reports and presentation- sales and marketing for board meetings
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Part-Time Lectuter In Corporate CommunicationUniversity Of Mauritius Jan 2014 - May 2014MauritiusBasics of Organization and Corporate Communication:Organization structures, motivation & satisfaction, power dynamics, leadership, new communication technologies, etc -
Part Time Lecturer In Brand ManagementUniversity Of Mauritius Sep 2011 - May 2012ReduitBrand Management
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Consultant- Internet Marketing StrategyKnowledge Seven Ltd Sep 2010 - Nov 2010worked on internet marketing strategies with an emphasis on social media marketing helped in the conceptualization and launch of www.infos.mu -
Senior Sales Executive - SingaporeMarcus Evans - Sports Marketing Group Division Jan 2010 - Jul 2010Sales Executive dealing with CEOs of Top Fortune 1000 Companies for global sporting events like World Cup 2010, Olympics, Commonwealth Games 2010 and Singapore F1. Prospecting and Researching international Fortune 1000 companies for leads Extensive Research on companies needs and try to find solutions for them Dealing and talking with TOP CEOs and MDs only Objection Handling and Closing business deals
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Digital Marketing Strategist - SingaporeIndia Se Media Nov 2009 - Jan 2010SingaporeConducted an online brand audit for the magazine Proposal to revamp existing website into something more interactive Conceptualized a new portal for the company and a different business model Proposed digital marketing/social media strategies to increase brand awareness and increase subscription rate.Developed regional distribution strategy in regions with higher NRIs. Helped in the organization and marketing of their literary event in Singapore
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Physical Education TeacherMauritius College Girls Mar 2005 - Dec 2008Teaching and training of students in sports specializing in Athletics, Volleyball and Football Revamped the existing curriculum for the year Contributed to new Curriculum Design and Implementation Achieved Success as Best School in most of the regional Sports Competition
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Freelance JournalistRadio One Jul 2007 - Nov 2008MauritiusCoverage of local news (political and socio-economic issues mostly)Attended press conferences and other events for the radio channelContributed to news, sound editing, audio reports, and daily news programs -
Internship - Journalist Radio & TvMauritius Broadcating Corporation Jan 2005 - Mar 2005Internship in the Sports Section Sports News reporting - covered most of the local sports events for the TVHelped in weekly production of sports programs co- newscaster for sports news at the radio
Ishtiba Meeajane Skills
Ishtiba Meeajane Education Details
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Bsc Communition & Mba Specliaising In Product Marketing -
Sp Jain School Of Global Management - Dubai/Singapore/SydneyBusiness Administration; Product Marketing & Management -
Communication And Media Studies -
Communication Studies; Journalism
Frequently Asked Questions about Ishtiba Meeajane
What company does Ishtiba Meeajane work for?
Ishtiba Meeajane works for Sirud
What is Ishtiba Meeajane's role at the current company?
Ishtiba Meeajane's current role is Head of Commercial and Director.
What is Ishtiba Meeajane's email address?
Ishtiba Meeajane's email address is is****@****ail.com
What schools did Ishtiba Meeajane attend?
Ishtiba Meeajane attended Sp Jain School Of Global Management - Dubai, Mumbai, Singapore & Sydney, Sp Jain School Of Global Management - Dubai/singapore/sydney, University Of Mauritius, University Of Mauritius.
What are some of Ishtiba Meeajane's interests?
Ishtiba Meeajane has interest in Children, Civil Rights And Social Action, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Ishtiba Meeajane known for?
Ishtiba Meeajane has skills like Social Media Marketing, Marketing Strategy, Marketing Communications, Public Relations, Business Strategy, Advertising, Marketing Management, Product Development, Promotions, Broadcast Journalism, Market Research, Marketing.
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