- Running analytics to improve business processes- Performing data transformations to fit business needs- Developing data pipelines for efficient information flow

Project based contract where I built a recommendation system for the BMO Investorline Nudges program.

- Analyzing financial transaction data via R / BigQuery and identify changing trends- Building recommendation system for merchant recommendations to end consumers- Building consumer profiles based on spending habits- Identify opportunities for growing BigPay's key metric, i.e. gross transaction volume - Work closely with the product/marketing team and key stakeholders to improve customer experience, acquisition numbers, and remittance volume

- Wrangling Data- Engineering Features- Generating Insights- Building Predictive Models

- Come up with data-driven strategies to generate better performance marketing outcomes - Work with big data tech stack to create consumer profiles- Generate insights and recommendations for clients and internal AdOps teams- Use machine learning techniques to come up with "next-best-action" for performance marketing campaigns- Wrangle data using R, Python, PySpark and SQL- Visualise and tell stories using Tableau and ggplot2

- Analyze/visualize search and social campaign data and come up with actionable insights- Develop and implement search engine optimization and performance marketing strategies using advanced techniques like machine learning and predictive/statistical modelling for best campaign outcomes- Write use-cases and extensively researched whitepapers that promote our thought leadership and breakthrough innovations and advertising technology- Use Google Analytics API to report… Show more - Analyze/visualize search and social campaign data and come up with actionable insights- Develop and implement search engine optimization and performance marketing strategies using advanced techniques like machine learning and predictive/statistical modelling for best campaign outcomes- Write use-cases and extensively researched whitepapers that promote our thought leadership and breakthrough innovations and advertising technology- Use Google Analytics API to report back on marketing campaigns and web traffic, and recommend areas for improvement- Develop compelling marketing campaign ideas that make us stand out- Implement an effective email marketing strategy– determine the right automation tools to use, and integrate these with our CRM for tangible results- Provide support on customer and market research- Publicize ADA in both local and international markets, especially in the South East Asian region Show less

- Analyzing search and social engagement data using RStudio to come up with actionable insights. - Manage, negotiate and liaise with local and foreign advertising agencies and content creators to deliver best results for client within the stipulated budget and time-frame - Managing and creating content across the organization’s digital channels including website, email, social networking sites and intranet- Improving our company's and our clients' SEO rankings and SEM… Show more - Analyzing search and social engagement data using RStudio to come up with actionable insights. - Manage, negotiate and liaise with local and foreign advertising agencies and content creators to deliver best results for client within the stipulated budget and time-frame - Managing and creating content across the organization’s digital channels including website, email, social networking sites and intranet- Improving our company's and our clients' SEO rankings and SEM performance Show less

- Bundling our FinTech software with promotional content, brand collateral, branding strategy, digital advertising and online lead generation campaigns - Arranging press coverage in top-shelf global publications- Responsible conducting research on industry hot topics and drafting relevant blog posts, white papers, PR articles, press releases and payoff lines for our products and services- Plan and execute internal communications activities and projects which promote… Show more - Bundling our FinTech software with promotional content, brand collateral, branding strategy, digital advertising and online lead generation campaigns - Arranging press coverage in top-shelf global publications- Responsible conducting research on industry hot topics and drafting relevant blog posts, white papers, PR articles, press releases and payoff lines for our products and services- Plan and execute internal communications activities and projects which promote and strengthen company culture Show less

Writing copy for brands, scripts for TVCs and YouTube videos, coming up with ideas for programmatic on social and web, doing SEO, SEM, advertorials. The usual stuff.