Shubham Solanki Email & Phone Number

New Delhi, Dl, In

• Led the development and execution of lead generation campaigns across Google, LinkedIn, and Facebook Ads for a SaaS product in the US & Canada. Achieved a significant 280% ROAS, exceeding campaign goals and driving substantial customer growth.• Developed and implemented A/B testing strategies to optimize ad creatives and landing pages, resulting in a 62%+ conversion rate.• Created an effective landing page specifically designed for lead capture, contributing significantly to campaign effectiveness.• Automated lead generation through various platforms, enhancing efficiency and scalability of the campaigns.• Collaborated with the sales team to identify and target high-value prospects through data-driven insights.• Coordinated with the sales team to develop an Account-Based Marketing (ABM) strategy for targeted outreach and lead nurturing.

• Led a data-driven lead generation strategy for AT&T in the US market, utilizing targeted campaigns across Facebook and Google Ads platforms. This comprehensive approach resulted in significant lead acquisition and customer growth. • Managed a dedicated budget of ₹2.2 crore (approximately USD $310,000) for AT&T's US market lead generation efforts, ensuring efficient resource allocation and exceeding campaign goals.• Leveraged Facebook Lead Gen ads and Google Ads campaigns to achieve a substantial 440%+ continuous ROI over a 20-week period for AT&T in the US market. • Delivered highly cost-effective lead generation campaigns for AT&T in the US, achieving a Cost Per Result (CPR) of ₹120 (approximately USD $1.70) across both platforms.

• Managed a ₹3.3 crore (approximately $400,000) annual marketing budget, achieving all campaign goals while prioritizing financial efficiency.• Led the execution of 40+ projects encompassing Search, Shopping, Display, and video campaigns, leveraging SEO, PPC, and audience targeting expertise to significantly enhance brand visibility and market reach across key markets like India, the United States, United Kingdom, Germany, France, and South Korea.• Cultivated a strong social media presence for two major brands on Instagram and YouTube. Developed engaging content strategies that fostered brand loyalty and resulted in a 220% increase in conversion rates, driving a 85% growth in qualified leads.• Implemented comprehensive reporting mechanisms for paid marketing funnels. Leveraged data-driven insights to iteratively refine marketing strategies and optimize overall campaign performance, ensuring continuous improvement.