Né Nepal is a social enterprise dedicated to preserving and promoting the ancient crafts of Nepal. Founded in 2018 by Ishu and Tulja, we collaborate with over 140 artisans to create handcrafted jewelry, home decor, tableware, and accessories. Each piece reflects the rich heritage and skills passed down through generations. As a women-led brand, we focus on sustainable practices that empower local communities, providing artisans and their families with opportunities to rise above poverty.

-Oversee all activities and communications channels used to promote the brand or products of a company-Design marketing strategies and supervise the creation of promotional messages-Coordinate the various phases of a marketing campaign-Evaluate the campaigns' results, and monitor the presence of the promoted product on social media and other digital platforms.- Managing, scouting, and analyzing all outside agencies and talents- Building a communication strategy for the brand and supervising execution

An accelerator program focused on social enterprises working on women’s economic empowerment and climate resilience. With proven curricula and accompanied by outstanding executive mentors and leadership coaches, we uncovered and addressed gaps and opportunities in our business, and developed an action plan for Né Nepal.

WherenWear is a digital platform that features ethical+sustainable brands & stories from around the world. • Conceptualized and implemented the website end to end.• Strategized and created content based on market research and analytics. • Created editorial calendar based on relevancy and target group,• Encompassed conversations around brands, trends, and fashion • Site building and managed technical aspect of publishing as well.• Complete social media management and strategy. • Strategy to increase page views and ranking.• Brand tie-ups and collaborations.

The program was part of a wider initiative of WeEmpowerAsia (WEA), which is funded by the European Union under its Partnership Instrument and implemented by UN Women Regional Office for Asia and the Pacific. The Industry Disruptor fellowship empowers entrepreneurs to scale sustainable, gender-equal enterprises, tackling key challenges through mentorship and global networks.

-Lead for all brand communications for Anita Dongre Couture and Pink city to meet key business goals.- Worked closely with Anita Dongre and the AD management team in making key decisions on the growth of these luxury brands.- Developed and executed an annual communications strategy each year. Led the digital growth of the brand by 100%.- Built the brand imagery across 360-degree communication platforms for 2017 and 2018 campaigns.- Leading content strategy, storytelling and creation for campaigns, social media, website, paid media ads, PR, and look book

•Identifying innovative communication strategies by exploring both web and mobile media, Strategizing and ideating for accounts and pitches in Luxury, Fashion and Beauty and creating digital plans most suitable for the client by in-depth research, analysis and understanding. •As a brand strategist, my role involved creating content for its social media platforms and identifying consumer insights. I also worked closely in developing new business with the account planning team

Brands - Titan, Ponds, Elle18, Velocit, ICICI, Godrej Expert.•End to End project management for the above clients in terms of social media, content and website maintenance, managed their digital calendar along with business development.•Handled a team of three junior account executives

• Developed and tested concepts and analyzed feasibility studies, consumer data and marketingtrends to identify most profitable qualities for our product• Created Comprehensive customer focused report of marketing requirements to further develop AllDox• Spearheaded, initiated and developed the marketing elements including advertising, media, promotions, public relations to effectively introduce AllDox• Assisted in developing and identifying a smooth pattern to channel the product to the right customers to get efficient feedback for further development• Served as the main contact at our USA office and attended events as a representative for Alldox.• Identified areas of disconnect as per feedback and developed helpful marketing pieces to enhance their experience with AllDox.• Co-ordinate closely with the functional team to efficiently contribute towards product development and user satisfaction.• Assisted as a creative head and content writer for all our marketing projects, including social media, blogs etc.• Analyzed marketing activities, campaigns, competitors and metrics in order to identify effect-cause relationship using CRM tools.• Diligently managed and worked towards using all our resources prudently to function as an efficient start-up.• Designed focus groups and surveys to capture relevant market research data and conducted relevant industry analysis to capture the social, political, technological and economical activities.

.Innovative marketing implementation towards brand development and recognition.Creative enhancement of digital media tools to increase consistent website and social media traffic growth.Researching potential segments and requirements to encourage growth in company-initiated group classes..Classes achieved 100% enrollment, by generating effective communication pieces and content for reaching out to the targeted customer group by implementing the results of the research..Initiating, creating, and implementing marketing campaign based on the requirements of each training class or app and assisting in product enhancement through identifying opportunities and creative input.Content writing for - company website, social media profile, press releases, product website, app description, app UI content, events, and company video profile.. Analyzed competition to evaluate market penetration and effectively-researched areas of the market regarding customer needs.Reduced customer marketing expenditure with more focused customer targeting using CRM tools and metric analysis.

•Initiated and managed development and implementation of the marketing plan •Designed and created marketing pieces to increase the presence of the store •Contributed towards organizing events to promote the store in the mall •Enforced promotional schemes to increase the sales

•Introduced the service through targeted promotions to channel customers•Overseeing smooth communication between the client and the service provider•Circulate and distribute information through social media and marketing pieces •Identified opportunity and developed plan to bridge the gap between potential market

•Developed and edited pieces for the monthly newsletters, flyers, forms, posters for the organization •Created , revised, updated and organized every media piece for the organization•Actively engaged in organizing, coordinating and assisting in events•Creating the media kits for various events