-Created a gamified tool to teach kids money management, from concept to pitch, fostering financial literacy from a young age.-Conducted detailed market analysis to inform product strategies, offering insights into key trends and competitor positioning.-Enhanced Customer Journey for Home Equity Installment Loans (HEIL): Developed a customer journey map and created a streamlined loan application process, using Figma for mockups to visualize improvements.-Structured and tracked project information, making it accessible for stakeholders through Confluence, enhancing team collaboration and alignment.

-Employed techniques like ZMET (Zaltman Metaphor Elicitation Technique) to uncover deep-rooted consumer emotions and motivations through interviews, guiding clients to better understand their target audiences.- Used projective methods, such as personification exercises and imagery-based elicitation, to help participants express subconscious feelings about products and brands.-Analyzed images, metaphors, and narratives provided by interview participants to build rich, qualitative profiles of consumer identities and preferences, informing client brand strategies.-Developed detailed personas and narrative-driven reports based on interview findings, allowing clients to visualize and connect with their consumers on an emotional level.

-Developed and executed targeted member communication campaigns to increase engagement. -Conducted comprehensive market research and data analysis, specifically targeting pediatric healthcare, Medicaid, Medicare, and shared decision-making initiatives. This research led to the identification of key trends and insights within these areas, directly informing marketing strategies for improved outreach and communication. -Utilized Power BI to create real-time reports and dashboards, providing valuable insights into member engagement metrics, ultimately improving member satisfaction and plan effectiveness.

-Participated in virtual workshops and presentations to enhance understanding of financial markets and products.

-Provided accounting support, diligently entering invoices and bill payments in QuickBooks for 21 branches. -Collected and analyzed financial data, created financial models, and presented results to the team.

-Orchestrated a large-scale event, amplifying HBO Max's campus presence and engagement.-Utilized social media platforms to promote HBO Max and engage with students through posting relevant content, and monitoring engagement metrics, while maintaining effective communication with the HBO Max team-Connected with organizations on campus to promote HBO Max