Isidora García Garcés Email & Phone Number

Lampa, Región Metropolitana De Santiago, Chile

- Identification of new business opportunities.- Marketing strategies development and omnichannel planning, meeting business objectives.- Communication, brand image and internal processes development.- Brand positioning strategies development and detection of opportunities.- Market research and analysis.- Creation of customer loyalty / relational marketing strategies (digital channels, POS, B2B, B2C and B2B2C).

Pudahuel, Santiago.

- Planning annual strategies and tactics to meet business objectives.- Development of on/offline strategies for the Maxus, Jetour, Kaiyi and Karry brands.- Control and coordination of sales strategies with marketing strategies.- Prospecting and lead generation, identifying potential clients to create sales opportunities. - Development of actions for awareness and customer experience methodologies.- Analysis and monitoring of results, continuously monitoring the performance of the campaigns and making adjustments based on the results obtained.

Región Metropolitana De Santiago, Chile

Identification of new business opportunities and the development of the MG brand, generating commercial actions to meet the established KPIs.- Strategies development and management of on/offline campaigns for MG and its dealer network.- Coordination and control of sales strategies within marketing strategies.- Omnichannel communication strategies and relations with the press development.- Analysis and results monitoring, including campaign performance and its adjustments based on the obtained results.- Actions development for awareness and customer experience methodologies.- SalesForce CRM implementation and advisory on its internal and external usage.- Prospecting and lead generation, identifying potential clients to create sales opportunities.- Interior POS visual image consulting and management.- Trade marketing strategies creation and implementation supervision.- Development of a performance and loyalty platform for the MG sales force.- Training of the FFVV from a marketing and MG brand perspective.AWARDS AND ACHIEVEMENTS:- Increase MG's SOV in 2023 by 24.6% compared to 2022- Establish SalesForce as a tool for data management- Creation and development of protocols for the continuous improvement of the MG brand- Development and implementation of the CX department in the company- Lead CX team with interdepartmental collaborators- Lead the ranking of publications in motor and innovation media from June 2022 to July 2023- MG obtain 15% in media presence compared to the previous period- Development of protocols and procedures for crisis management- Official spokesperson for the MG Motor brand- Best Collaborator 2023 - SAIC Motor- Best Large SUV 2023 (Marvel R - Motor Press)- "Car of the Year" and "Premiere of the Year" 2023 (MG GT - Motor Press)

Santiago, Chile.

- Brand content planning/management to maintain and improve MG Motor and SAIC Motor’s image in public opinion (earned/paid). - Positioning strategies and opportunities identification, and dialogue channels among stakeholders and influencers, to reach current and potential MG consumers.- Creation and coordination of dealer marketing strategies.- Creation and implementation of relationship strategies for automotive press, public affairs and influencers.- Responsible for MG and SAIC Motor’s communication for Chile and the region.- Creation of Corporate Social Responsibility strategies.- Creation of PR actions with brand events.ACCOMPLISHMENTS:- MG Model Awards "Best SUV" and "Premiere of the Year"- MG Motor Award "Best Brand 2020" (given by automotive press) - New MG3 model award "Best Value Car 2019" (automotive press) - Best Employee of 2020 (SAIC Motor)

Lampa, Santiago, Chile.

- Brand image design and communication strategies (internal/ external) and process management.- Market research and analysis.- Positioning strategies, sales optimization, customer loyalty and relationship marketing (digital channels, POS, B2B and B2C).- Planning and digital marketing implementation (web/social networks) and advertising consultancy.- Coaching and training for commercial teams.

El Golf, Las Condes.

Experience in brand analysis according to strategic and operational needs, competition, pricing, consumer behavior and market trends. Creation of strategies, campaigns and content for digital and traditional media.KEY TASKS- Compliance with the strategic direction of the accounts with perspective and vision of constant growth.- Optimization of marketing resources, driving budget and time advantages.- Supervision and execution activities with clients, designated accounts’ budget administration, and performance of administrative tasks.ACHIEVEMENTS- Creation of strategic alliances between the same managed accounts.- Strategies to attract additional clients for the agency to achieve indefinite contracts / monthly fees.- Creation and design of brand activations (online and offline).- Increase purchases in e-Commerce platforms, through different AdWords strategies.- Growth of social media communities between 80 and 150 fans managing a minimum budget every month.- Increase in sales of managed accounts within a semester, through online and point of purchase loyalty strategies.- Permanent visits to the point of purchase of one of the assigned accounts through guerrilla marketing.ACCOUNTS: Globalvia (Highway concessionaire/contractor), Enel (International energy corporation), Dispolab Farmacéutica (Pharmaceutical: CellSkinLab, Filorga, NeoTone, Perspirex, Dispolab Group, Essential Store), Vida Parque (Entertainment/Lifestyle), Publimetro (Mass Media), SubTV (Mass Media), Espacio Gastronómico (chef Guillermo Rodríguez), Mahou (Alcoholic Beverages), Viajes El Corte Inglés (Retail/Travel) e Isdin (Dermatological Laboratory).

Av. Vitacura 2929

Leadership and control of new and existing accounts having a direct relationship with the different assigned clients.- Maintenance and permanence of retail and international accounts.- Management in the execution of television spots with the audiovisual director.- Participation in the creation of advertising campaigns and communication strategies.- Loyalty strategies for existing accounts.ACCOUNTS: Nectar (Retail/Cencosud), Puntos Cencosud (Premium Retail/Cencosud), Jumbo (Retail/Wholesale), Paris (Retail/Department Store) y Hasbro Chile (Retail/Toys), Laboratorios Maver (Pharmaceutical: Leblon Solar, Australian Gold, Prolong) and Derco (Automotive: Jac, Changan, Great Wall, Geely).

Master In Branding And Strategic Communication, Advertising

Specialization in Branding, Strategic Communication and Marketing Communication.

Pasantía Internacional - Cultura, Economía Y Negocios De La Universidad De Tsinghua, Beijing-China., Economía Y Negocios - Comercio Exterior

- Historia, Cultura, Arte y Literatura China - El sistema político, administrativo y económico actual y futuro. - El ambiente de negocios.

Undergraduate, Exchange Program, Advertising

Courses: Psychology of Audiovisual Communication, Consumer Psychology and Neuromarketing, Creative Writing, Theories and Techniques of TV.

Persuasive Communication With Distinction, Advertising.

Major in Marketing and Business, Consumer Knowledge and Advertising Art.