Ish Singh Email & Phone Number

Seattle, Washington, United States

• [Sponsored Project]
• Redesigned Microsoft SMC’s support pages to enhance personalization features, cutting user workload by 25%
• Conducted 8 user interviews, surveys, affinity mapping, and competitive analysis to discover innovative product opportunities on personalized support websites.
• Implemented personalization features across 15+ screens of redesigned support page to maximize efficiency for users
• Facilitated usability testing sessions with 20 participants to gather feedback on low and high-fidelity prototypes, iteratively refining the design based on user insights.

Seattle, Washington, United States

• Led design of internal analytics web tool that allowed Indeed to identify user drop-off points across 5 platforms
• Conducted user interviews, surveys & A/B tests with 10 participants to identify pain points in analytics web tool
• Designed and iterated a high-fidelity interactive prototype of Funnel Web tool, increasing user satisfaction by 20%
• Redesigned 30+ high-fidelity web wireframes using Figma to adopt updated Design System components & elements
• Collaborated with 5 cross-functional partners during product development to iterate on modern user interface designs

Seattle, Washington, United States

• Spearheaded the user research initiative for patient check-in experience in the Swedish Hospital mobile application
• Conducted competitive analysis with 15+ competitors to evaluate best check-in experiences and identify market gaps
• Led 15 subject matter expert interviews and diary studies to gather qualitative and quantitative data about user needs
• Initiated user interviews with 12+ hospital patients to discover customer insights and drafted 4 user personas
• Ideated solutions and features for design project and developed 4 low fidelity sketches of product concept design

Seattle, Washington, United States

• Facilitated the redesign of an internal company tool that generates financial documents, resulting in a 20% increase in user satisfaction and solving 5 usability issues
• Implemented low & high-fidelity prototypes with 9+ web screens using industry design system component
• Improved user flow by leading responsive web mockups and providing a design solution used by 50+ escrow officers
• Guided usability testing by examining 15 participants, achieving 90% success rate in review cycle after iteration
• Developed a Figma design toolkit comprising of 25+ components that enabled rapid wireframing across organization

Seattle, Washington, United States

• Collaborated with faculty advisors to develop academic and professional development resources tailored to the needs of HCDE students
• Led efforts to increase awareness and participation in HCDE-related activities and opportunities among SWE members, resulting in greater engagement and community involvement.
• Conducted regular office hours to mentor 15 - 20 students weekly

Seattle

• [ HCDE Directed Research Program]
• Designed and developed a unique educational card game aimed at raising awareness and educating children about natural disaster preparedness.
• Utilized principles of user experience (UX) design to create an engaging and interactive learning experience for children.
• Incorporated elements of gamification to make learning about disaster preparedness fun and memorable for young audiences.
• Conducted user testing and feedback sessions to refine the game mechanics and user interface, ensuring optimal usability and effectiveness.

Seattle, Washington, United States

• Collaborated with Professor Cindy Atman in a faculty-led research group during Spring Quarter, 2020.
• Presented iterative design representations on paper for various activities, totaling 10 presentations throughout the research process.
• Analyzed 20 Dubberly Design Models and other sets of design research findings, focusing on enhancing design awareness.
• Investigated the potential for learning from design research findings through the lens of design awareness.

Bachelor'S Degree, Human Centered Design And Engineering

Focus on UX Design & Research

Associate Of Science - As, Science Track 1

Activities and Societies: Student Ambassador @ McGraw-Hill Biology Club President of Speech and Debate Society