Isis Penélope González Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

• Accountable to forecast & achieve O&O and SIS channels OPEX & business goals.• Accountable of Specialized Retail Brand and VM Directives for O&O, SIS and distributors channels.• Responsible of Store design & construction to supervise distributors openings following Specialized brand style guide and accountable to plan and execute refits and openings aligned to OPEX and CAPEX forecast for the O&O channel• Create Specialized O&O operating model (shoppertrack, Mercado Pago, Medallia and ops standards).Main achievements: 16% O&O channel growth vs PY, Liverpool business model, +5 distributors stores opened per year, Mexico Market style guide Directive.

Ciudad De México, México

Panama

- Co-lead the execution and deployment of the Regional Sales Academy go-to-market plan, partnering with main functional leads (Marketing, Marketing Ops, Sales & DTC) to deliver a seasonal product content and service model for DTC and Wholesale channel. - Collaborate with E-comm, Marketing, Sales and Territory leads to create adidas omnichannel online & offline adaptable service model through a consumer-centric proposition. - Support the implementation of adidas owned digital ecosystem app: customer loyalty, endless aisle and booking services across LAM- Accountable to implement Re-opening COVID Service Model partnering with Regional and Global Retail ops & HR teams. - Lead a multi-cultural and diverse remote team of +17 high performance individuals across LATAM, Reporting to Regional Sr. Retail Director and Sr. Global Director (Germany HQ). Achievements: - Leveraged the implementation of a seasonal go to market digital platform serving +3000 owned and partner store Associates. - Successfully established, LATAM process by providing content development based on sell out, performance figures and inventory indicators connected to commercial moments. - Created adidas “Retail University” and implementation playbook with an embedded Omnichannel mindset across 8 Countries in the Region - Successfully implemented the Digital Ecosystem & COVID response service model across 400 stores impacting +4,000 retail professional in 8 Countries.- Leveraged adidas DTC LATAM Mystery Shopper survey in the Region improving service evaluation gaining +15 bps vs PY - Co-created the adidas Franchise playbook for LATAM Partners.

México

- Accountable to execute sell-out strategies for Home Entertainment category based on shopper insights to increase Retail Performance Indicators.- Responsible to create Shopping shops installations, in store communication and brand presence at top departmental, price club and supermarket channels for home Entertainment category - Responsible of leading and coordinate 1000 promoter’s allocation for all channels.- Lead LG Electronics product Training model & execute product trainings at LG’s showroom. Achievements:- Increase 17% to 21% SOM in Home entertainment category.- +10 SIS for LG OLED across departmental, price club and supermarket channel

Ciudad De México Y Alrededores, México

- Support Old Navy’s marketplace expansion plans.- Lead Brand Merchandising and Visual Standards to Drive Profitable Sales.- Support Execution of Brand Direction.- Develop High-Performing Teams and a Sustainable Merchant Pipeline.Achievements:- Support 12 store openings assuring Old Navy product presentation, training and visual standards were implemented efficiently in a time record of 1 month and a half.- Successfully opened 12 stores following brand and Visual Merchandising standards in a time record of 6 weeks.- Successfully adapted and implemented consistent operational processes to exceed brand directive.- Successfully trained + 200 employees to deep understanding of Retail KPI´s and P&L to drive sales and profit performance regarding visual merchandising decisions.

Ciudad De México Y Alrededores, México

- Lead Retail Brand Mexico City Marketplace Transformation through an amplified category proposition elevating Mexican consumer experience, brand presence and commercial opportunities.- Accountable to plan and execute Market Place store concepts, defining Mexico City trade zones, stores size, layout zoning, space planning, category focus, consumer profiling, align commercial goals and business Partner selection to win in Mexico City.- Lead the go to Market integrated planning process to align and execute seasonal Marketplace plans - Accountable to control and manage the annual budget ($3.2M USD) distributed among 5 categories and 3 channels: Nike stores, Multi-brand and Department stores. - Allocate resources to support in store executions, Visual Merchandising and Product training for 54 Nike owned stores and 80 corners/Shopping in shops.- Lead an Inclusive & diverse team of 13 high performance individuals, Reporting to a Mexico Marketing Director and Regional team (Nike WHQ).- Responsible of ecommerce Mexico strategy for main commercial partners.- Achievements:- Successfully executed 2014 World Cup ATRIUM experience at Satelite Mall achieving + 25,000 visitors under 18th years old and 85% of ST for Magista soccer shoe.- Nike dedicated retail space (SQMT) of top partners grew from 30% to 50% in one year.- Disruptive intervention at Mexico Olympics Iconic building to support London 2012 Global campaignachieving +1500 visitors in 2 days.- Implemented the first Mexico City takeover across top 10 Mexico mall destinations and brand activations serving +400k Mexican consumers.- Increased NS BY +60% at Nike races official stores including personalization services- Implemented the first Nike house for the women’s offense - Implemented the first wholesale.com Nike strategy for Netshoes and Marti.com accounts.

Ciudad De México Y Alrededores, México

• Leading floor sets planning for categories zoning and display exhibition service for almost 22 Nike only store openings and 20 corners and shopping shops.• Assure premium brand presence at Nike Retail channels for product launches and initiatives (running, football, Nike Sportswear and Action Sports categories)

• Responsible to coordinate and execute Point of sale brand promotions and POP material for departmental and consumer goods channel.• Annual budget savings around 20% with the implementation of a purchase committee, suppliers partnership and initiatives process optimization • Design and implementation of a Kpi´s tool to follow up shelve space, pricing and oos from top supermarkets.• Relevant campaigns: Mattelmania, Barbie a la moda, Extremate al límite con Max Steel.

Madrid Y Alrededores, España

• Trainee at Respol YPF Consultant and quality department to support the design and execution of Human Resources Key procesess to align YPF integration due to fusion strategy with Repsol.

Ciudad De México Y Alrededores, México

• Sales Representative, 18% growth on assigned brands for top accounts, • Responsible to implement "Category Management" strategy for beauty care category.

Master En Consultoría De Gestión De Las Organizaciones, Administración Y Gestión De Empresas, General, Marketing, Procesos, Planeación Estratégica

Activities and Societies: AIESEC

Retail Trainer Certification, Core Competencies, Leadership And Service Model, Retail Competences

In Store Sales Skill Training At Lg Dubai (2017)

Storewars: La Batalla En El Punto De Venta De Autoservicios, Trade Marketing

Expomanagment

Lae, Licenciatura En Administración De Empresas

Foundations For Prosperity In The Third Millenium Diploma, Business Administration And Management