Currently leading business development by implementing new and supporting existing IT and business solutions, while directing strategic marketing initiatives and providing HR support to drive company growth.Key Responsibilities and Achievements:- Actively identifying and implementing optimal IT and business solutions to address company objectives and enhance operational efficiency.- Leading strategic planning and change management efforts to ensure the business remains adaptable and poised for growth.- Managing internal medical-related projects, ensuring alignment with industry standards and company goals.- Continuously preparing detailed business requirements and coordinating with all relevant stakeholders, including leadership, IT teams, and external partners, for seamless project execution.- Overseeing IT resource management, ensuring the efficient allocation and use of technological assets to meet project needs.- Handling project costing, including financial analysis, return on investment (ROI) assessments, and feasibility studies to ensure cost-effective decision-making.- Developing and implementing comprehensive marketing strategies to increase brand awareness, generate leads, and foster market expansion.- Managing relationships with marketing service providers, ensuring high-quality service delivery and regularly evaluating their performance for improvement opportunities.- Organizing advertising campaigns, lead generation activities, and the implementation of marketing automation tools to streamline processes.- Driving the development of lead generation websites and ensuring they are integrated effectively into the overall marketing mix to support business growth.- Supporting HR functions by contributing to recruitment, team development, and the optimization of the organizational structure.

Led end-to-end development and successful launch of a medical iOS app for health checks and consultations, from concept to App Store release.Key Responsibilities and Achievements:- Managed and coordinated an international project and IT development teams, ensuring seamless collaboration across time zones and cultures.- Spearheaded the creation of pitch decks, securing investment from potential investors.- Conducted market research and trend analysis to inform strategic, data-driven business decisions.- Defined and managed Service Level Agreements (SLAs) with customers and providers, ensuring service excellence.- Implemented procedures to ensure legal compliance and proactively addressed regulatory challenges.- Oversaw Service Performance Management, including the design, measurement, and reporting of Key Performance Indicators (KPIs).- Led customer support efforts, driving continuous service improvements to enhance customer satisfaction and scale service capacity.- Monitored service delivery with a focus on ongoing optimization and customer satisfaction.- Facilitated regular service reviews with stakeholders, including owners, investors, and other key partners.- Managed project implementation, recommending improvements to maximize operational efficiency.- Led cross-functional communication, strategic goal setting, and planning to align project objectives.

Focus:- Digital Business Development- Corporate Culture Transformation - Digital and Multichannel Strategies- Change ManagementKey Responsibilities and Achievements:- developed digital business development strategy for 2016-2019- provided high-level analytical support to the Board on digital business development in bank from deep market analysis and business intelligence to preparation of detailed recommendations on market dominance- organized internal R&D center functioning- created change management team of 25 managers from different levels- organized regular internal communication (several channels)- provided communications with leaders of digital projects in the Group's banks and Group top management- organized and carried out regular coaching and development to change management team members- found and conducted internal conferences on digital technologies (80-300 participants)- organized creation of internal video content by change management team- advised selected bank employees on career development- took part and provided expertise during IT solutions selection

Focus:- Digital Channels Strategy Development- Mobile Application and Products Development- Digital Banking Services PromotionKey Responsibilities and Achievements:- managed Digital Business Development Department- developed and approved bank digital channels development strategy for retail and corporate business in 2015-2018- coordinated the project of mobile banking application development and market entering - managed a project of business requirements preparation for SME Internet banking system (business leader, product owner)- developed and launched marketing strategy for digital channels promotion (Internet banking, mobile banking, products on the website)- invented and implemented the idea of low cost update of ​bank website

Focus:- National Branch Network Management (900+)- Branch Network Evaluation and Optimization Projects- Crisis Management, Solutions search and Decision MakingKey Responsibilities and Achievements:- managed the Branch Network Development Team (7 direct and 38 functional reports)- developed and calculated regional network sizing strategy until 2018- optimized branch network from 951 to 674 branches- participated in creation of Branch Network Optimization analytical system- improved regional network CIR (cost-income ratio) from 37% to 22%- improved personnel utilization in branches from 68% to 89%- key roles in projects of creating new role-based system for branches, centralized training system, career development model for staff- performed operational management of branches in the ATO zoneCompetences:- financial models- channels sizing- efficiency measurement and analysis- cost optimization

Focus:- Management of Sales in Retail Banking Business (planning, control)Key Responsibilities and Achievements:- calculated key performance indicators and annual sales plans for bank branches- monitored the implementation of planned indicators and eliminated the reasons for their non-fulfillment- developed, approved and performed motivational programs for branch employees (deposits, lending, updating of client data) - improved sales by 23%- created a unique system of unsecured loans collection at branch level during the 2008 crisis. Including the development of methodology, legal support, training for employees, monitoring system, KPI system, collection budget management, motivation system, etc.

Focus:- Concepts Development and Testing- Group Distribution Model Improvement- Field Expertise ProvidingKey Responsibilities and Achievements:- worked in international team of experts and external consultants- developed the concept of distribution channels maturity in terms of multichannel sales- developed an approach of revenues and costs estimation for sales in multichannel network