Responsible for the corporate sales department (Key accounts, Operators’ retail, Online stores, and Hyper markets), in terms of sales, products, and payment management. Role and duties:1- Manage all activities and operations of the corporate sales department in “Blooms”:• Coordinating the activities of a sales team in order to build a healthy and profitable relation with all related parties in the company.• Assigning account manager of the team to each account.• Develop new and original strategies and techniques necessary for achieving the targets.• Setting weekly, monthly, quarterly, and annual sales targets for the key account managers (corporate sales team), making sure these targets are realistic and achievable.• Accountability for sales plans and budgets.2- Improving and enhancing the commercial relationship with corporate partners and review constantly that business objectives are being executed and achieved a proper results.in order to maintain a high level of client satisfaction and loyalty.3- Identifying sales opportunities, sustain current clients, and targeting potential clients:• Researching for and establishing contact with prospective customers and clients.• Represent "Blooms" company in trade exhibitions and other related events.4- Monitoring the implementation of recruitment and training plan in accordance with HR department:• Overseeing the performance of corporate sales team and sales goals achievements.• Assess corporate sales team performance and set their KPIs, to ensure achieving goals on individual level, and on company level.5- Always be updated on spot with any market changes, and trends:• Through relations with key persons in the markets, keeping tracking competitions, and sustainable self-developing about market and products changes.• Meet changes with flexibility in updating sales tactical plans.6- Coordinating with Marketing department to create an inclusive and effective sales campaign (and brand promotions).

Established the department of OR in vivo Egypt and approached all Key accounts partners in Egyptian market.Holds the overall accountability of accounts’ management and responsible for driving sales across the country and responsible for maximizing sales performance, store profitability, as well as managing the functions of the Operations department in coordination with Shared Services.Role and duties:Manage online and offline accounts in terms of below functions: -* Sales Management: Revenue achievement, yearly growth, achievement of management plans, target setting for Sales Team (sell-through and sell-out), setting targets for retail partners (sell-out), ensure effective stock allocation cross retailers’ branches, Forecasting and Pipeline Management.* Product Management: Inventory planning, Demand Vs. supply fulfillment, Product launches, Forecasting demand, competition analysis, product mix, managing ageing of inventory, managing various system requirements.* Accounts Management: Direct engagement with retailers, implementing various channel incentive programs, ensuring sell-out of products, implementing demand generation activities targeted at end user, ensure commitment to price policy, conducting channel meetings and training program on products.

Role and duties:To increase NOKIA market share, cross all OR market and sustain a competitive position (in terms of Volume sales share) through:  Setting quarterly and monthly sellout target for promoters' team to meet company's demand. Executing monthly promotion plan to reach sales target. Collecting and analyzing data related to sales and shopper behavior, through using the internal ERP system. Follow up the efficient stock level at OR shops and ensure creating the PO from accounts within the proper time, considering the lead time. Build strong relationship with the accounts under scope. Providing the needs from merchandising elements and creating the deployment plan, moreover, to participating in executing the plan within the OR shops. Creating program for each account according to the nature of account and its behavior using the measurable KPIs [Sales performance, branding, promotion, and floor salesmen incentive].  Auditing on the executing of the agreements between NOKIA and OR Account and ensure that the budget is paying at its assigned way. and maintain any deviation.  Hiring the proper candidates for each position in team hierarchy either from within the team or out of team members, and reporting needs to HR team. Auditing on existing team and monitor the performance of Merchandisers and promoters on the floor level, to ensure best practice implementation of Sales skills, demonstrating products, merchandising activities and market intelligence reporting.

Head of Sales team which composed of 333 team members,(Consisted of; 4 Regional sales manager, 12 Area supervisor, 12 Team leader, 300 Sales representative, Moreover to Reporting manager, and 3 data analyst) covering all organized retailers’ market (Key accounts) cross all nationwide of Egypt.Role and duties: To increase Samsung market share, cross all Key accounts to the market leader position and sustain a gap with the nearest competitor (in terms of Value and Volume sales share). Empower the rapport and the relationship with current and prospective Key accounts, through participating in develop the mutual business, which reflect on Designing monthly and quarterly promotions. Managing the entire product line life cycle, according to the reports' insights. Define quarterly range plan for all SKU's. Manage the sales forecasting. Prepare new product launch (Lunch Plan - Forecast - Training - Visibility in store - Web communication – Sales men incentives.... etc.). Developing marketing plan.  Manage all action plans on a weekly/monthly basis. Develop and manage reporting team in order to develop sales and to analyze it and provide accurate visibility and analysis about market insights and dynamics to the HQ, MENA, and Cairo offices.

Head of the field force team which composed of 182 team members,(Consisted of; Promoters’ team manager, Merchandising manager, 10 Area Managers, 3 Area Trainers, 2 Data analysts, 2 HR Executives, 8 Merchandisers, 5 Team leaders, and 150 sales representatives) covering all organized retailers’ market (OR market) at all nationwide of Egypt .Role and duties:  Auditing on the executing of the agreements between Account Manager (from Samsung side) and the Brand manager (from account or partner side) and ensure that the budget is paying at its assigned way and maintain any deviation.  Analyze brand positioning, according to the internal reports, in terms of value and volume sales share. Auditing on existing team and monitor the performance of Merchandisers and Sales representatives on the floor level, to ensure best practice implementation of Sales skills, demonstrating products, merchandising activities and market intelligence reporting.

Head of a team covering the area of East and north Cairo, at both IR and OR shops.(The team consisted of; 2 Supervisors, 1 Area Trainer, 8 Merchandisers, and 20 sales representatives) • Role and duties:o Exploring the prospective potential markets for LG phones, wherever it can find its opportunity for growing its sales value and volume.o Participating in the development of marketing plans and cascading it to the team members.o Monitoring the execution of the plan on the scale of the area.o Support products’ supply process to the growing channels.o Report the area sales, competitors’ sales, and market intelligence. In order to analyze the market insights and dynamics.o Support the team and coaching team members in order to gain the best practice of Merchandising activities, Sales skills, building good rapport with channels, and reporting market dynamics.o Conduct the deals with the suppliers of marketing materials.o Hiring the proper candidates for each position at the layers below my position in team hierarchy either from within the team or out of team members.

o Responsible for managing daily, weekly and monthly tasks of a retail store at the biggest retail chain at the OR market in Egypt.o Managing the store by the guidance of the sustainable direction of gaining a positive result for the store P&L report.

o Responsible for identifying and pricing ships’ purchasing orders from local markets before its arrival to the Suez Canal, according to the guidance and codes of The International Marine Purchasing Association (IMPA) & The International Ships Supplying Association (ISSA).