Mohammad Rezaul Islam Email & Phone Number

Tokyo, Japan

Tokyo, Japan

Sydney, Australia

Job Responsibility: Identify growth opportunities in Australasian markets and lead relevant marketing projects to support the marketing team to achieve longer term sustainable revenue growth, future fit route to consumer model and fast tracked leadership talent pipeline

Dhaka Bangladesh

• British American Tobacco Bangladesh is the largest FMCG company in Bangladesh generating an annual turnover of $3bn working with around 1500 employee, 14000 sales force and 38,000 registered farmers. It owns few of the.
• Help provide the strategic direction for a portfolio of brands.
• Drive volumes, market share, relative price index and net contribution for the portfolio of brands.
• Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans encompassing the whole mix and ensure that this is fully implemented to time and budget.
• Develop deep, actionable consumer understanding &insights on category, brand(s), competition, usage and attitudes and purchase behavior.
• Lead development of the big idea, advertising, activation plans and PR as applicable for the portfolio of the brands.

Tokyo, Japan

• As head of trade marketing, sales and distribution department managed team of around 750 employees located across Japan and sales revenue worth of USD1.0bn.
• Key responsibilities included managing annual sales target of the company including marketing budget of over USD150mn.
• Responsible for overseeing all sales activities of the company and managing the sales teams. Motivating the sales team to achieve the best results possible. Setting activity and revenue targets for members of the sales.
• Managing retail marketing and activation of all marketing campaigns
• Retail customer management long-term business contracts of key accounts/retail channels.

Tokyo, Japan

• Key responsibilities were to continuously look for new business opportunities including organizational efficiency/effectiveness and to enable trade marketing and distribution team to deliver more.
• Develop and implement marketing campaigns and maintain alignment with the overall marketing strategy.
• Also assisted the Marketing Director / TM&D Director to lead the development and implementation of the Global & Regional TM&D strategy at a local level supporting Route to Market, Customer Management.

Islamabad, Pakistan

• Leading end to end marketing activities that includes developing brand strategy, new product development and communication plans including digital media for premium cigarette brands of South Asian Markets (Pakistan.
• Leading portfolio and campaign development for domestic and international markets.
• Leading development of annual brand plans across brand portfolio
• Providing functional leadership for brand marketing activities, portfolio initiatives and International campaign development and support in market role out working with local brand and trade marketing team.
• Leading Product forecasting for new and existing SKU’s
• Leading cross functional partners including Sales, Domestic Marketing, Supply and New Product development to launch planned products / campaigns on time

Dubai, United Arab Emirates

Developing end to end marketing activities that includes developing brand strategy, new product development and communication plans for leading cigarettes brands in for Iranian consumer.

Dhaka, Bangladesh

Leading the key account team to manage business and brand communication activities in various strategic trade channels - especially Organized Retail Chains and HoReCa (Hotel/Restaurant/Cafe) channels

Dhaka, Bangladesh

Develop and implement marketing programs for 'John Player Gold Leaf' brand (the biggest FMCG brand in Bangladesh) involving creative agencies, execution agencies and sales team.

Chittagong, Bangladesh

Managing the sales team and distributor of designated territory on day to day basis. Implement marketing programs in retail & WS outlets to achieve sales target for own distributor market