Head of Creative Excellence, Shopper Strategy, Digital Strategy and Media Connection Strategy for the beverages portfolio (Coca-Cola, Fanta, Sprite, and Arwa) for Coca-Cola Middke East REGION (GCC, Levant, and Iraq)

1. World Cup 2010 Middle East Campaign2. Football & Music assets strategy and planning

1. Relaunch of Sprite in Middle East.

1. Launched Fanta World campaign across territories.2. Strategic plan for Fanta 2010-2012 for territories

1. Strategy and planning for Sprite in Middle East with 50% growth in a period of 3 years.2. First integrated marketing communication plan for Canada Dry in Syria (Dubai Lynx award winner)

The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications.Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer group, helping to drive the agenda and ensure that local challenges are also addressed.Mr ElDessouky has worked for Coca-Cola since 2006 in a variety of brand management roles based in Bahrain, Turkey and UAE. In his current role, he is responsible for Creative Excellence, Shopper Strategy, Digital Strategy and Media Connection across the GCC, Levant and Iraq.“MENA is a fast-growing and exciting part of the world boasting a young and innovative population. We have been hugely impressed with the level of talent across the region and are delighted that such an experienced and respected marketer as Islam has agreed to chair this thriving network,” said Stephan Loerke, WFA CEO.“I’m thrilled to have been asked to chair the WFA Forum for MENA. This is an increasingly important region for multi-national brands and while many of our challenges are the same as those in other countries around the world, we also have specific regional challenges to address, particularly when it comes to credible metrics. I’ll be working with my colleagues around the region to give marketers a stronger voice and the chance to share our learnings on integrated marketing communications,” added Mr ElDessouky.The WFA Forum was launched in February 2009 and has since worked to help improve members’ effectiveness around the world, improving their integrated marketing approaches through best practice exchange and benchmarking.

My experience with Henkel was one of a kind, where i had the opportunity to manage the Brand from all aspects, starting with the Analysis behind the Marketing Mix Elements and how to draft plans for every mix element going through the Financial Analysis to verify how the brand is performing financially and what is its contribution to the business and finally the technical aspects that included PRoduct Formulations, Packaging Solutions, and Production planning. Henkel crafted my Marketing skills helping me to explore and develop my career in Marketing in the FMCG world.