As a category head I manage the business of Transcom Digital total Appliance (Refrigerator, Freezer, Washing Machine, Microwave and other Small Appliances) business for All the brands including Samsung, Hitachi, Panasonic, Whirlpool, Philips, Black & Decker and many more interms of Top line and bottom line.

1. Formulate & roll out Annual B2B & B2C business plan (Product, Retail & Marketing) for the Assigned portfolio.2. Major KPI: Achieve Sell In & Sell out Target Qty and Amt, Increase Brand Value (PTO and MPSA) Distributor management, Market Share growth, 3. Formulate annual marketing plan (ATL/BTl/Digital/PR communication) & Retail (In store) to deliver the desired marketing objective.4. Develop cobtent and Provide training to the TME(Trade Marketing Team) and FSM(Floor Sales Man) team for Product knowledge & BTL activities.5. PSI and PLM(Product Life Cycle Management) of assigned product category. (TV and AV product).6. Campaign design and implementation to get desired sell out and increase brand value to achieve business target and ensure Profitability and ROI.7. Management of Marketing Fund.

#Plan and Execute Total Portfolio of the Company as per Brand and product Segment #Prepare annual Marketing and Communication strategy along with budget and implementation plan.# lead a team of 10 Product and Communication team#Design Campaign to achieve target for the showroom and dealer Channel.# ROI analysis of the campaign and New Products.# Ensure monthly Marginal contribution achieved is in line with the yearly operational plan.

Oct 2018 - Present • 7 mos 1. Formulate & roll out Annual B2B & B2C business plan (Product, Retail & Marketing) for the Assigned portfolio.2. Major KPI: Achieve Sell In & Sell out Target Qty and Amt, Increase Brand Value (PTO and MPSA) Distributor management, Market Share growth, 3. Formulate annual marketing plan (ATL/BTl/Digital/PR communication) & Retail (In store) to deliver the desired marketing objective.4. Develop cobtent and Provide training to the TME(Trade Marketing Team) and FSM(Floor Sales Man) team for Product knowledge & BTL activities.5. PSI and PLM(Product Life Cycle Management) of assigned product category. (TV and AV product).6. Campaign design and implementation to get desired sell out and increase brand value to achieve business target and ensure Profitability and ROI.7. Management of Marketing Fund.

1. Roll-out annual business plan & strategies for the comany that will deliver short & long-term goals2. Deliver Business performance to agreed KPI’s-Sales & Margin-Gross Profit % & Value-Supplier Management & quality product delivery-Sales & Profit per Sft.-Market Share Growth3.Develop a product assortment and merchandise mix that will answer all market needs.4. Accountable for developing risk management strategies & identifying market trends, niche markets, and opportunities in order to maximize profits & revenue.5. Lead negotiations with vendors to ensure buying terms, conditions and services to RSL are the best, whilst ensuring win-win situation.6. Coordinate & develop suppliers to improve the effectiveness of supply chain for the .7. Monitor competitor activities and consumer trends by gathering regular market intelligence and analyzing customer insights.

 Analyze the Market & Own Portfolio to set the yearly Budget & Allocate as per the category & Channel. Lead a Category Management team constituting five Members. Plan the total category collection; SKU, Concept, Pricing, Promotion to achieve the desired Target & Growth. Continuous Innovation in design & Technology. Set Yearly Forecasted Margin, GMROI, Stock Turn & EBIT. Selection & Forecasting of the Fabric for the New Product. Analyze & Prepare Merchandise Assortment Plan for the Showrooms. Plan for Integrated Marketing Communication to achieve Business target & Enhance Brand Image. Managing Product Lifecycle (Introduction, Markup, Markdown, Liquidation) Planning for Market Research & Analyzing the Data.

I have 09 Branch under me As a Relationship Manager My Responsibilities were as bellow:# Acquisition of New Corporate Client# Building relationship with Existing Client# Monthly Launching of New Campaign.# Taking care of Branch Revenue & Margin

Create consumer demand for the brandFormulate brands long - term strategyDevelop and execute marketing plansDefine the brands pricing, packaging, merchandising, advertising and promotion strategies.Execute marketing initiatives in support of long term strategies. Deliver the brands profit, volume and market share objectives.

Concern : YANG MING MARINE TRANSPORT CORP. (A Multinational Liner Shipping Company of Taiwan)Biz Nature : Supply Chain Liner Shipping Sales & MarketingJob Description:Key A/C ManagementCapacity Management & Ocean Freight NegotiationOverseas Principal Communication ( Phone & E-mail) in all agency related communications.Assisting HOD in report/proposal preparation & presentation.Providing Customer Advisory through E-mailExtensive E-mail communication with overseas partner of Europe, USA, Asia Pacific & Fareast Asian countries & with local customers.Market data analysis & preparing customized marketing strategy.