• Oversee company; manage client directives/creative/strategy/interpretation of vision ensure quality/timely delivery• Collaborate with designers; hire/maintain/train/evaluate/manage creative staff: includes interns: local universities/colleges• Spearhead “Style Xpressions” project; build a user interface (UI) for end-users that engages the beauty industryo Create a simple/intuitive UI to increase user satisfaction by 30%+/year to attract and secure stakeholderso Develop Content Management System (CMS): allow users to edit/manage/maintain webpages/iOS/android applicationso Streamline; provide end-users direct website access for updates/creating content; enable client to manage tasks:o Leverage tools/methods to track user activity/reaction/feedback/behavior—surveys, analytics, a/b testing, and heatmapso The First phase—company branding: corporate identity/business cards; register domains; set client up on the servero After completion of corporate identity/business cards; develop user interface (UI) of site design/front-end aestheticso Provide client with analytics from visiting customers/comprehensive site to present to investors- Enable client to show investors the traffic to site/monies generated; facilitate user-friendly experience for customerso Deliver site frontend aesthetic within timeframe allotted; work through challenges related to front-end designo Leverage quantitative/qualitative assessment; render the new design to improve user experience/validate assumptions- Complete logo/corporate identity/domain name/site propagation/front-end aesthetic within 3 monthso Upon completion within budget, presented long-term goal to generate numbers to get investors involved- Manage site creation; personalize site/app; create simple/intuitive UI to increase user satisfaction—30%/year

• Manage project for “Depasquale Salon Systems:” present with six sites, with the goal to revamping digital presenceo Enable client to continue well-known brand to ensure client retention and enable revenue growth for the companyo Address issues from previous testing/sprints to drive improvements; oversee development of digital presenceo Manage “gift card” project; contacted vendors to secure lowest costs on materials/production—wholesale/resello Establish relationship with vendor of choice—supply specifications of POS barcode system utilized; provide artwork

•Deliver and assemble Peloton products and accessories in members homes. •Provide superior customer service in educating customers on product setup, features, and usage. •Perform in-home product repairs and maintenance. •Serve as Peloton product expert and brand ambassador.• Catered and listened to customers wants and needs hands on upon install of interactive work out technical equipment. •Overview of OS system which is interactive dynamic real-time installed on 17inch LCD screen.

-Engaged with team to understand end users/goal of company objective; prepared mockup screens for next app release -Designed microsite to accompany updated version; learned principles of UX/UI design