My weird journey began as a passionate video game streamer, but one day, I decided to leave this world behind.Video games were all I knew, so it was hard for me to find a purpose. I started learning photography while doing DoorDash when I made a decision that literally changed my life. In September 2021, I approached Emma Financial Services (an online life insurance company based in Québec) for a life insurance agent role. And I got the job.Despite my lack of experience in marketing, Emma Labs recognized my potential and offered me an opportunity to also work in their marketing department as a copywriter. That's when the big deep world of SEO opened up to me. In my few years at Emma, I'm proud to say that we managed to reach 500,000+ organic traffic per month, which made me realize the potential I had in this space.Today, I'm helping multiple businesses (including my own) unlocking the power of organic acquisition through user-centric content strategies to increase traffic and boost sales.I always say I'm a "marketer" first, SEO second — which is what separates me from most SEOs. I take time to understand the user (their pain points and needs) to think outside the box and position brands right where they need to be to prioritize growth. So if you and your team are looking to take the next step in SEO, just shoot me a dm. I'd love to know more about your business!