- Drive set of metrics used to measure local advertising, sponsorship, event execution, and marketing program effectiveness.- Establish 'best practice center of excellence' for local marketing activities to be applied across different regions.- Partner with regions to understand competitive landscape, consumer targeting, and areas of opportunity.

- Lead in development of highly effective media tactics i.e. ADVO, Harte Hanks, Valpak, Door Hangers, Radio, Online, OOH, and Direct Response Television. - Successfully manage production and agency scope yearly budget, along with agency interaction on managing timelines and creative output. - Successfully met yearly sales and call commitments for the past 2 years.

- Effectively managed strategy for sales growth, retention, revenue, and market share for Hispanic segment nationally by working with research, promotions management, marketing tactic strategy, cross functional team management, events, digital, media, regions, and agencies to deliver on enterprise wide focus on becoming the provider of choice for the segment. - Closely monitored key performance indicators across different sets of priorities and course corrected strategy and resources to achieve most optimal marketing mix. - Over a three year span managed to grow, retain, and successfully meet key performance goals, while managing to grow product penetration rapidly in the segment.

- Managed a large production budget with quarterly and yearly national marketing calendar plan for High Speed Internet product portfolio marketing for direct mail, automated call marketing service, outbound telemarketing, bill messages, bill inserts, and newsletters. - Worked cross functionally with media, marketing communications and execution teams to optimize and course correct plan to achieve yearly and quarterly performance metrics. - Achieved and surpassed 2009 yearly call volume and sales commitments for the organization

- Managed and produced monthly state of the business customer portfolio view of holdings, opportunities, revenue gaps, and customer migration views that lead to media buying and marketing direction/targets- State of the business report segmentation led to instituting CRM initial strategy for Verizon Telecom with print, digital, and media buys anchoring resources to where opportunities laid.- Owner of marketing strategy for copper product holdings nationwide interfacing with multiple marketing groups leading promotions and product messaging briefs, as well as segmentation strategy.

- Coached consultants who received less than a satisfactory rating on customer surveys and established root cause analysis for pool of surveys as a Quality Trainer- Managed and coached a team of 24 consultants in areas like sales tactics and quality customer service initiatives- Translated and produced all sales collateral used by the Texas Regional Marketing Team to reach Verizon’s Spanish speaking markets- Designed and managed Broadband Essentials & Extras Sales Challenge with Channel Marketing Group as part of the New Product Development Team increasing sales during channel visits ranging from 20-40% daily run rate and maintaining a post visit 30 day sustained lift in sales of at least 9%.

LATAM Business Development