-Conducted in-depth competitive analysis to identify TotalEnergies' Lubricants strengths and weaknesses compared to majorcompetitors in 10 affiliates, informing strategic decision-making in overall company strategies.- Engaged with international affiliates, developing strong communication skills and learning effective market evaluation techniquesto identify gaps and opportunities.- Executed market studies to uncover new business opportunities, crafting tailored solutions to capitalize on these insights.- Coordinated with marketing agencies to create compelling marketing support materials for affiliates, ensuring consistency andalignment with TotalEnergies' brand.- Developed and implemented business development presentations for our key clients, driving growth and enhancing TotalEnergies'market presence.

Marketing & B2B Department:- Developed automated production tools using macro excel to provide a fast monitoring and reporting of each project apart.- Produced and created monthly reports and quarterly reviews to provide status updates to the team, the stakeholders, and my client.- Contributed to the site management through improving communication between employees (developed synthesis & writingreports and articles).- Enhanced the Ask Innovation portal by collecting and adding valuable content and features to the website.- Organized medium-sized events and conferences on site and online (50 attendants).

Marketing & Trade Marketing Department :- Assisted in the planning and implementation of marketing campaigns for multiple brands such as Oreo, KitKat and Mega- Pitched a competitive analysis presentation in the presence of Froneri’s CEO to outline major updated in the competitive landscape in Egypt - Inspected +100 stores in Cairo that sell the company's products, evaluating the location and quality of our fridges and the products- Collaborated with several marketing agencies to create and improve our products’ visuals (images, videos, outdoors and other multimedia content) - Created a social media campaign for one of the top selling products; achieved 15 million views

Marketing & Ux Department :- Communicated with store tenants in the mall, to include them in our social media marketing campaigns- Managed all social media marketing channels; Improved customer service and reduced time frame of replying to complaints - Helped planning marketing and business development projects; including the opening of Mall of Egypt Fashion Show and several entertainment activities inside the mall, in the presence of the Minister of Youth and Sports

Marketing & Sales Department :- Built a competitive landscape database benchmarking the different car brands and models within the same customer segment - Pitched a presentation that highlights segmentation and targeting strategies to increase market share to senior management containing all Renault products - Collaborated with the different teams handling car sales, marketing events and social media

Marketing Department :- Organised a conference encompassing all primary customers to showcase new products and tailor solutions to their needs - Monitored customer feedback to ensure a high level of satisfaction throughout the different departments