Co-Founder
CurrentConducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.Conducted target market research to scope out industry competition and identify advantageous trends.Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.Generated 20% increase in client accounts through implementation of effective market strategies. Interviewed, supervised and motivated staff members to achieve optimal productivity.Spearheaded change management and strategic turnaround for company during significant restructuring, including reducing employees to cut losses.