Ismail Khassanov Email and Phone Number
Building marketing strategies, public relations conceptsPR, GR consulting
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Visiting LecturerMaqsut Narikbayev UniversityAstana, Kz -
Chief Marketing OfficerActivat Vc May 2023 - PresentKazakhstan -
Founding DirectorHasper Partners Apr 2023 - PresentКазахстанMarketing Strategy and Consulting. Recruitment, HR BrandingHavung vast experience in launching projects and building teams from scratch, I founded a consulting firm which helps entrepreneurs to hire right persons, especially in marketing, business development, product/project management fields -
Managing Director Of OperationsTfm Smarketing May 2022 - Apr 2023Нур-Султан, КазахстанLeading operations on sales, marketing, customer development and recruiting staff. -
Chief Marketing OfficerInvictus Fitness Nov 2021 - May 2022Нур-Султан, КазахстанThe Invictus brand is a leader in Fitness industry in Kazakhstan represented in several cities: Astana, Almaty, Shymkent, Semey, Oskemen.The company pays great attention on developing new products within the infrastructure of the clubs and implementing world best practices. Invictus Fitness is based on following pillars:Tech SolutionsCustomers use our mobile app to check-in, plan their trainings, track results, control the locker in dressing room and get news. We are also looking forward for developing the marketplace where our customers can purchase additional services and productsEcosystem approachThe premium franchise branches include sport facilities for kids along with education classes.Invictus launched Fitness Academy to provide the branches with hi-pro trainers. This solution has a social impact on market which allows the Academy alumni to start their careers as trainers in any fitness company, since our brand is highly recognized as the quality mark.3. Gamified fitness productThe biggest challenge for any fitness club is to keep its customers involved. Apart from ergonomic interior soltions, we developed a truly unique product: Hero's Journey - gamified fitness, where customers use mobile app to track results, get bonuses for each training, they can win additional classes and bonuses, go through specified marathons, receive useful content. The app demonstrates ranking of participants so it triggers competitiveness, and as a result, it positively affects on attendance.Market Disruptor philosophyInvictus from Latin means "unconquerable". We are the first fitness brand in Kazakhstan to host NPC Tournament, which has never been conducted before in our country. Apart from premium branches we launched "Invictus GO" franchise branches with affordable prices, yet with premium equipment. We plan to launch 50 Invictus GO branches in all cities in Kazakhstan till 2025. We challenge the whole market. It is our DNA. To be invincible, to be - Invictus. -
Chief Marketing OfficerInvictus Go Nov 2021 - May 2022Нур-Султан, КазахстанInvictus GO - is a franchise network powered by Invictus Fitness.The brand is well recognized for its quality services, premium equipment, original group trainings and comfortable locations. Invictus GO is presented in the following cities: Astana, Almaty, Semey, Oskemen, Shymkent.The company is planning to expand its presence in all cities, targeting to launch 50 franchise brands till 2025.Contact us to learn more about franchise: https://invictusfitness.kz/franchising
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Marketing Product ManagementHero'S Journey Nov 2021 - May 2022Нур-Султан, КазахстанHero's Journey is a market disruptive gamified fitness product powered by Invictus Fitness.The Hero's Journey mobile app provides our users full support: schedule, tracking results, ranking among all participants, useful content on nutriotion, trainings and recovery.Moreover, we are looking forward to develop a marketplace within the mobile app.Hero's Journey is an absolutely new approach to fitness which is going to challenge a whole fitness industry. We believe we developed a really genuine product with no analogs, so we can argue, pretty convincingly, that Hero's Journey is the market disruptor. -
Advisor To The ChairmanPayment And Financial Technologies Development Center Of The National Bank Of Kazakhstan Jul 2021 - Dec 2021Нур-Султан, Казахстан -
Head Of DivisionThe National Bank Of Kazakhstan Feb 2021 - Jul 2021Нур-Султан, Казахстан -
Senior Marketing ManagerAstana International Financial Centre Mar 2019 - Aug 2020Kazakhstan -
Director Of Digital MarketingSalem Social Media Llp Aug 2018 - Feb 2019 -
Chief Digital Marketing SpecialistSalem Social Media Llp Apr 2018 - Jul 2018Almaty -
Owner, Business Development DirectorKipling Education Feb 2015 - Jul 2018AlmatyIELTS preparationGeneral EnglishBusiness EnglishFormer Hasley and Yustudy merged company -
Sales And Marketing ManagerNarxoz University Jul 2016 - Dec 2016AlmatyCommunicating with potential customers creating frienldy relationships i.e developing a networking for the Business School and for myself as wellDeveloping and monitoring a strategy of Business School promotion;Creating an annuan plan, a trimester plan, a monthly plan, a weekly plan;Leading the team of Business School staff to promote the whole spectre of products and services of International Business School:1) Executive MBA2) MBA distance3) DBA4) MBA in Finance5) PDP and Corporate Training Programmes Developing partnerhsip with business schools abroad to let the students have a chance to visit the partner schools abroad, have a module or more in a completely different atmosphere and countryDeveloping customer relations with both corporate segment and so called "open" market. In a new era of crisis when companies cut the budget for trainings, it is a big challenge to persuade the corporate clients to purchase our programs as well as attracting customers from the "open" market who are willing to pay for themselves but mostly they are totally unaware of what do they really need from business school and why they need business educationDeveloping Customer relations, trying new programs and proposing new topics to discuss helps me to understand better what the customers need today. It helps me to clarify the needs and preferences of potential customers so that we can propose our products with more specific and market - oriented approach -
Junior ResearcherWe Partners Kazakhstan Sep 2014 - Nov 2014Kazakhstan -
Teaching AssistantHaileybury Almaty Mar 2014 - Jun 2014
Ismail Khassanov Skills
Ismail Khassanov Education Details
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Teaching English As A Second Or Foreign Language/Esl Language Instructor -
Chengiz Aytmatov Bishkek Kyrgyz-Turkish Boys Lyceum
Frequently Asked Questions about Ismail Khassanov
What company does Ismail Khassanov work for?
Ismail Khassanov works for Maqsut Narikbayev University
What is Ismail Khassanov's role at the current company?
Ismail Khassanov's current role is Visiting Lecturer.
What schools did Ismail Khassanov attend?
Ismail Khassanov attended Suleyman Demirel University, Chengiz Aytmatov Bishkek Kyrgyz-Turkish Boys Lyceum.
What are some of Ismail Khassanov's interests?
Ismail Khassanov has interest in Social Services, Children, Economic Empowerment, Education, Animal Welfare, Arts And Culture, Health.
What skills is Ismail Khassanov known for?
Ismail Khassanov has skills like Market Research, Management, Social Media Marketing, Leadership, Recruiting, Strategy, Analysis, Corporate Communications, Startup Development, Event Management, Intercultural Communication, Public Speaking.
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