The main objective/purpose of the role is the maximization of yield and margin for the different categories by supporting the development of optimal management of the following key revenue & margin drivers- Support leading the revenue & profitability agenda - maximize top line & bottom line through- Optimal management of top-line drivers (volume – pack price, rate & mix)- Development and deployment of specific commercial guidelines by channel to manage the bottom line- Pack-price for each occasion/channel- Yield & Margin optimization- Mix management, channel/customer/product/promotion mix & category management- Support defining revenue management strategy and ensure plans are in place- Define the road map for the revenue management journey - outlining the “current status” and the execution plan for achieving the “desired status”- Identification and execution of yield management actions- Define and execute pack/price and interchannel principles- The main objective/purpose of the role is the maximization of yield and margin for the different categories by supporting the development of an optimal management of the following key revenue & margin drivers - Support leading the revenue & profitability agenda - maximize top line & bottom line through - Optimal management of top-line drivers (volume – pack price, rate & mix) - Development and deployment of specific commercial guidelines by channel to manage bottom line - Pack-price for each occasion/channel - Yield & Margin optimization - Mix management, channel/customer/product/promotion mix & category management - Support defining revenue management strategy and ensure plans are in-place - Define the road map for the revenue management journey - outlining the “current status” and the execution plan for achieving the “desired status” - Identification and execution of yield management actions - Define and execute pack/price and interchannel principles