Ismail Orun Email and Phone Number

Carried Independent Work and Reported to Chairmen/CEOs• Developed and built categories and line-up for local companies in consumer electronics and mobile accessories industries to start-up businesses in Turkish market; initiated and developed relations with brands and negotiated distributorship agreements. Created dealer and retail distribution networks.• Conducted feasibility studies and developed a business model to start Bitcoin payment business in Turkey. Reached to the key people and analyzed business models.• Led partnership negotiations and developed a functioning structure for a partnership between a local and a British company. • Researched and worked on a feasibility study and prepared a business report by visiting mobile phone and collection centers. • Assisted in finding local distributors for Poland and Check brands.• Created marketing plans, distribution strategy and sales materials for Wi-Fi Guest products.• Developed, structured and established a consultancy company aiming at providing local office service to small and mid-range multi-national brands who want to enter into Turkish market without any investment.

Country Manager, Reporting to Amsterdam for CE and to Germany for commercial categories.• Responsible for every aspect of the business with independent P&L.• Restructured and expanded sales channels by assigning new partners and developing and implementing reseller programs.• Managed optical storage media, usb storage, audio, data-cartridge, secure mobile storage products.• Led the distributors' sales and marketing teams to achieve sales targets and expand availability.• Worked with all levels of management, ownership, employees and customers. • Directly managed key retail chains for B2C segment and value-added resellers for B2B segment including annual contract negotiations, visibility, store personnel training, balanced channel management, tender proposal etc.• Created and delivered presentations and product demonstrations across Turkey.• Developed and carried relations with D&R, Teknosa, Media Markt, Bimeks, Carrefoursa, Kipa etc. • Initiated TDK audio, flash and smart card business at retail and in dealer network.• Managed East European partners during absence of the regional manager.• Achieved sales and gross profit targets in 2010 and 2011. • Achieved consumer target by +55% in 2012.• Achieved +140% increase in commercial sales in a flat market in 2012.• Received Best Retail Display Award in 2012

Interim Marketing Project Lead, Reporting to Founder and Marketing Director. • Supported marketing director and product managers for sales, product management and retail activities, focusing primarily on SanDisk and Hama brands.• Analyzed inventory lists in trade and stock and prepared reports to reduce unfresh inventory.• Prepared visibility and sales improvement proposals by conducting store visits.• Created and delivered presentations and product demonstrations.• Hosted vendors' visitors, arranged site visits and gave presentations on Turkish market.

Sales and Trade Marketing Manager• Directed sales and trade marketing teams, 17 staff in total.• Started employing sales targets for customers and systemized customer profitability analysis. • Restructured sales and trade marketing teams to increase number of directly visited customers and stores. Structured sales team in line with existing and potential customers. • Systemised sales, inventory, order, forecast and store activities reports to enhance productivity.• Conducted store and customer visits across Turkey in addition to monthly review meetings with key clients to seize opportunities and to develop current business.• Negotiated yearly agreements with key customers including D&R, Teknosa, Media Markt, Darty, Bimeks, Vatan, Gold, Carrefour, Metro, Real, Tesco-Kipa, Toys Shops, Nezih, Remzi.• Initiated hardware business with Teknosa, Media Markt, Electroworld and Real.• Quadrupled software sales at Teknosa and tripled at Sony Centers.• Achieved 37% increase in software sales.

• Performed all stages of product management activities including pre-sales analysis, forecasting, competitive analysis, pricing, positioning, promotion, stock management, product launch, and market share maximization.• Selected product line-up for Turkish market by analyzing consumer needs and competition. • Developed short and mid-range outlook plan for each product category and reported to Managing Director and European Business Groups.• Closely collaborated with sales team and attended regular customer visits to better understand customer base, to increase market share and to keep balanced channel management. • Served as a liaison between European Business Groups and local office.• Prepared yearly sales and profit budgets both in amount and quantity.For PlayStation;• Increased software and accessory attachment rate.• Developed, budgeted and executed B2B projects and promotion campaigns with various brands (Coca Cola, Sprite, Kraft, Petrol Ofisi, AVEA etc.).•Simultaneously launched PLAYSTATION 3 in Turkey for the very first time with Europe.For Walkman;• Doubled MP3 Player sales.For IT Category;• Tripled sales of LCD displays, doubled sales of public displays. • Achieved the highest market share in Europe for LCD displays.

Product Manager • Responsible for every stage of product development and management with independent P&L.• Purchased accessories and products from European and Chinese vendors.• Monitored and coordinated the manufacturing and the delivery of products.• Closely collaborated with sales team for tenders.• Tripled sales and gross profit.

Marketing Communications Specialist • Developed, budgeted and implemented marketing communications plans.• Supervised refunds, reimbursements and billings.• Served as a liaison between Ads agency and the company.

Marketing Communications Analyst 1998 to 2000• Organized fairs, seminars and trade shows.• Edited and published brochures, inserts and press releases.• Managed part-timers of marketing communications department.