Marketing Manager
CurrentAs a Marketing Manager at Arab Business Intelligence, I spearhead strategic marketing initiatives to drive brand awareness, generate leads, and support business growth in a highly competitive industry. My role involves developing and executing integrated marketing campaigns across digital and traditional channels, leveraging tools like Google Ads, Meta platforms, and LinkedIn Campaign Manager to optimize ROI and audience engagement. I will collaborate closely with cross-functional teams to… Show more As a Marketing Manager at Arab Business Intelligence, I spearhead strategic marketing initiatives to drive brand awareness, generate leads, and support business growth in a highly competitive industry. My role involves developing and executing integrated marketing campaigns across digital and traditional channels, leveraging tools like Google Ads, Meta platforms, and LinkedIn Campaign Manager to optimize ROI and audience engagement. I will collaborate closely with cross-functional teams to align marketing efforts with business goals, implement data-driven strategies to track and enhance campaign performance and ensure consistent brand messaging across all touchpoints. Additionally, I play a key role in content creation, demand generation, and fostering customer relationships, contributing to the company’s reputation as a trusted partner in digital transformation.Developing and executing comprehensive marketing strategies aligned with the company's digital transformation goals.Managing multi-channel campaigns across Google Ads, LinkedIn, and programmatic platforms to drive lead generation and brand visibility.Oversee content marketing initiatives, including blog articles, case studies, whitepapers, and social media content, to position the company as an industry thought leader.Implementing and optimizing marketing automation tools to streamline lead nurturing and customer engagement processes.Collaborating with sales and product teams to ensure seamless alignment between marketing efforts and business objectives.Analyzing campaign performance using tools like Google Analytics and LinkedIn Insights to measure ROI and refine strategies.Managing the marketing budget, ensuring optimal allocation across channels to maximize impact. Show less