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Ismail Vali personal email
Ismail Vali is the inventor and founder of Yield Sec, leading a team of industry experts and marketplace intelligence specialists to deliver the world’s first effective platform to help monitor, police, enforce and optimize the licensed marketplace across online betting, gaming & lottery activity. The Yield Sec mission has an anti-crime focus upon removing black-market threats to revenue, taxation, and consumer protection, working alongside all legal stakeholders to benefit the ecosystem overall. Yield Sec’s technical intelligence platform is becoming an essential tool for operators, suppliers, trade associations, regulators, government, media and ad platforms, law enforcement and other legal actors. Ismail’s background is in product development, marketing, and operations, fueled by commercial discipline, creative ideas, a curiosity for what makes players play, and dissatisfaction with the status quo. Throughout his professional experience, Ismail has achieved commercial and creative success in both consulting and senior management roles. These include working as Head of Development for leading operator Ladbrokes, and as Chief Marketing Officer for ParadisePoker, SportingBet and PokerStars, each of which Ismail directed to international success with the teams and initiatives he implemented during his leadership. This distinctive background aided in the innovation and development of Yield Sec, the first product from marketplace optimization and protection specialists Atropos Intelligence, a business Ismail founded and leads as CEO. Atropos utilizes its unique platform and processes to provide intelligence and insights that improve internet marketplaces, built upon advanced algorithms and AI forged and proven across military and anti-terrorism applications. The products and services offered by Atropos Intelligence provide a framework to inform decision-making by operators, suppliers, trade associations, regulators, government, media and ad platforms, law enforcement and other legal actors to enable actions that protect and perfect valuable but at-risk online marketplaces, and the consumers and economic activity that flow from them. Ismail’s focus on tackling the impact of illegal gambling is bolstered by his educational background, having graduated from Brasenose College, Oxford University with a BA and MA in Law. This detailed academic legal background, along with numerous C-level operator positions in industry, led to the founding of a unique solution to restrict and remove the harm caused by an endemic online gambling ecosystem problem: Crime.
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Inventor, Founder And CeoYield SecDenver, Co, Us
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Inventor, Founder & CeoYield Sec Nov 2019 - PresentDenver, Colorado, UsAcross high-value consumer betting, gaming and lottery marketplaces, we innovate and operate an actionable intelligence platform: Yield Sec, short for "yield security".Our marketplace optimization and protection products serve many clients, delivering a single source of truth that enables valuable decision-making, operations, regulation, and enforcement, across the entire marketplace, providing a framework for legal stakeholders to optimize and protect their operations, revenue and taxation and prevent theft by criminal, black-market operators.We developed the Yield Sec platform from a proven military counterinsurgency stack to combat the problem of the commercial insurgency represented by illegal, black-market gambling operators. Our mission is to inform, advise and support our legal stakeholder clients to facilitate fair, safe, and functioning betting, gaming and lottery ecosystems that do not fund crime - they fund our commerce and communities.YieldSec.comAtroposIntelligence.com
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Industry Expert: Betting & GamingGlg Jun 2011 - Jun 2022New York, Ny, UsCasino & Gaming industry expert, providing bespoke insight, research and advice to Clients of Gerson Lehrman Group's Consumer Goods & Services Council. -
FounderA Game Above Nov 2019 - Feb 2022Denver, Colorado, UsA GAME ABOVE: Customer marketing. Motivated. Winner of the eGR Marketing & Innovation Award for Campaign of the Year. What do we do? We help betting, gaming and lottery brands gain, retain & maintain players. We innovate and create unique campaigns, stories and solutions that give the audience meaningful experiences to create customers. We work to help engage, convert, acquire, monetize and build lifecycle customer journeys with industry-leading low CPAs and high ROIs across the lifetime value chain. We build campaigns, promotions & events that work on property, online and via an omni-channel, hybrid approach to unlock business across all the channels used by the audience. For sustainable customer relationships, talk to A GAME ABOVE. -
Senior ConsultantIgaming Leaders Apr 2009 - Jan 2020Sliema, Central Region, MtA detailed knowledge and history of proven success across all pre-regulated, regulating and regulated gaming markets, allow me to deliver commercially disciplined & creative advice; with solutions, across products, and alongside promotional opportunities that deliver "An Experience for Players", targeting the gaining and retaining of their healthy participation over the long-term.In the iGaming Industry, I possess a proven track record for making the marketing make money for those Brands wishing to become the world's largest and most successful gaming sites and apps - with experience across multiple pioneer products, brands and promos.For more background on my work and views in iGaming, please watch my recent short films:Bricks versus Clicks – Why the Gaming Industry Should Never be Divided:https://vimeo.com/264575290Audience Before Product - Learning the Las Vegas Lesson:https://vimeo.com/267768060View my creative work:https://vimeo.com/user74312109 -
Marketing OfficerBetsson Group Aug 2016 - Mar 2018Ta’ Xbiex, MtTurnaround marketing mission for an iGaming pioneer - on the eve of the Brand's 15th Birthday, I joined a talented team with a view to transform the relevance, popularity, and, most importantly, revenues, of this once vital Nordic Brand.Little over a year later?-Winner: Bookmaker of the Year (twice)-Branding and Creative: revitalised and refreshed, across all touch-points, and produced by the Team-More Customers: committed, engaged and re-activated, with many delighted at the return of my ever-popular "Start Online, Finish Live" promotions, that reward play over months of activity, allowing Players to become the stars of the Brand's marketing missions-A Brand back in the hunt, across the NordicsAfter several years of senior iGaming consulting, this was an opportunity to challenge myself with the right team of individuals, and focus squarely on the "best bits" from my professional background:Making the Marketing Make Money.A time-limited project that proves just how much the sum of the parts matters - the focus on each team members' strengths, with my own spotlight on shaping and selling the Brand and Site, made this mission work: for the Players, returning, existing and newly acquired; and, for the Business behind the Brand. -
Chief Marketing Officer - PokerstarsPokerstars 2007 - 2009Dublin, IeLed the global marketing team, achieving unique and extraordinary expansion to dozens of international markets.Bespoke local campaigns and promotions, originated under my management, rapidly allowed the brand to take position as the world's largest poker operator - period. Whether considered online or land-based, marketing made PokerStars the world's most successful poker brand - unique campaigns with local insight, mass audience appeal and customer-champion philosophy, helped unlock each and every target territory, satisfying the core goal of domination with record-setting market share. -
Chief Marketing Officer - SportingbetSportingbet 2006 - 2007Led the central and regional marketing teams for internet gaming pioneer, Sportingbet, directly after their acquisition of ParadisePoker, and the subsequent business turnaround effected upon withdrawal from the USA market. Managed a broad, talented team of Central and Country marketing specialists, covering more than 30 territories, with leading localised and profitable propositions.
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Chief Marketing Officer - ParadisepokerParadisepoker 2003 - 2007Led the global marketing team, covering international growth, local teams and central brand and marketing initiatives, for the world's first online poker room - ParadisePoker.com -
Head Of Development - LadbrokesLadbrokes Plc Jan 2001 - Sep 2003London, GbLed the product design, business development, online and offline marketing of all betting and gaming services, during the early days of Ladbrokes eGaming. -
AnalystSalomonsmithbarney - Citi 1998 - 2000New York, New York, UsCorporate finance analyst in the internet, media and telco division of SalomonSmithBarney, the investment bank acquired by Citi.
Ismail Vali Skills
Ismail Vali Education Details
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University Of OxfordJurisprudence (Law) -
University Of OxfordJurisprudence (Law)
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King'S College School WimbledonA-Levels
Frequently Asked Questions about Ismail Vali
What company does Ismail Vali work for?
Ismail Vali works for Yield Sec
What is Ismail Vali's role at the current company?
Ismail Vali's current role is Inventor, Founder and CEO.
What is Ismail Vali's email address?
Ismail Vali's email address is is****@****mac.com
What schools did Ismail Vali attend?
Ismail Vali attended University Of Oxford, University Of Oxford, King's College School Wimbledon.
What skills is Ismail Vali known for?
Ismail Vali has skills like Cmo, Marketing Strategy, Customer Acquisition, Customer Retention, P&l Responsibility, Brand Development, Product Development, Customer Insight, International Marketing, Advertising, Online Marketing, Online Gaming.
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