As part of the rebranding project for Birru.co, a Speech Therapy House for children, I was responsible for redesigning the main logo and sub-business logos, developing a new tagline, creating pattern assets, selecting the appropriate color palette, and crafting detailed brand guidelines. My work focused on revitalizing the brand’s visual identity to better align with its mission of providing therapeutic support to children, ensuring that the new brand image is both engaging and professional.

After being promoted to Product Designer at IMPACTO, I have taken on greater responsibility in designing the UI/UX for several applications, including Laba Saku, LUNA POS, TokoLUNA, and LUNA Owner Apps. My role extends beyond just designing for user and business needs; I also developed a design system aimed at optimizing the workflow and efficiency of our UI/UX team. Additionally, I contributed to the branding efforts by creating logos for some of these applications, such as Laba Saku… Show more After being promoted to Product Designer at IMPACTO, I have taken on greater responsibility in designing the UI/UX for several applications, including Laba Saku, LUNA POS, TokoLUNA, and LUNA Owner Apps. My role extends beyond just designing for user and business needs; I also developed a design system aimed at optimizing the workflow and efficiency of our UI/UX team. Additionally, I contributed to the branding efforts by creating logos for some of these applications, such as Laba Saku, TokoLUNA, and LUNA Owner Apps. Show less

As a UI/UX Designer at IMPACTO, I was entrusted with the responsibility of designing the UI/UX from the ground up for the web application Laba.id and the mobile application Laba Mobile (now known as Laba Saku). In parallel, I also worked on the UI/UX design for Luna POS. My role extended beyond just UI/UX design; I developed a design system aimed at optimizing the efficiency of my own work and that of the entire UI/UX team. Additionally, I contributed to the branding by creating logos for the… Show more As a UI/UX Designer at IMPACTO, I was entrusted with the responsibility of designing the UI/UX from the ground up for the web application Laba.id and the mobile application Laba Mobile (now known as Laba Saku). In parallel, I also worked on the UI/UX design for Luna POS. My role extended beyond just UI/UX design; I developed a design system aimed at optimizing the efficiency of my own work and that of the entire UI/UX team. Additionally, I contributed to the branding by creating logos for the aforementioned applications, such as Laba.id and Laba Mobile (Laba Saku). Show less

I was responsible for managing various projects under KST, including the development of a personal landing page for marketing purposes. One of the key projects involved collaborating with Coach Yusman S, a prominent business coach in Indonesia, to create a tailored digital platform that effectively communicated his brand and services to his target audience. This project allowed me to demonstrate my skills in web development, digital marketing, and client management, ensuring that the final… Show more I was responsible for managing various projects under KST, including the development of a personal landing page for marketing purposes. One of the key projects involved collaborating with Coach Yusman S, a prominent business coach in Indonesia, to create a tailored digital platform that effectively communicated his brand and services to his target audience. This project allowed me to demonstrate my skills in web development, digital marketing, and client management, ensuring that the final product met both technical and strategic marketing goals. Show less

As a Freelance Brand & Graphic Designer at Nusalab Studios, I was responsible for rebranding the logo for Nusalab’s internal company. Additionally, I played a key role in assisting the rebranding efforts for CV Karya Multi Bersama, a company specializing in environmental permitting and corporate legal services.

I was responsible for designing the UI of the landing page for Ascend Eye Clinic, an eye clinic based in Singapore. My goal was to ensure that the landing page presented a professional, minimalist, and luxurious look, aligning with the clinic's high standards and sophisticated image.

I was responsible for revamping the landing page for The Singapore Scout Association, a non-profit organization in Singapore. My goal was to redesign the landing page to more accurately reflect the organization's philosophy of being friendly, nature-loving, and active, ensuring that the style and design resonate with the core values of the association.

I contributed to creating the logo for Backslash's internal company and a new skincare brand named Vjatre. For Vjatre, I was involved in designing the logo, developing brand guidelines, crafting the tagline, creating social media templates, and assisting in the design of the packaging label for the skincare products.

As more projects flowed into Nusalab, I was assigned to focus on Company Branding projects on Instagram. Additionally, I took on the responsibility of being a Micro Stock Contributor on Freepik and several other Micro Stock platforms, contributing high-quality design assets to a broader audience.

At the beginning of my tenure at Nusalab Studios, I was primarily responsible for handling internal projects. This included designing the Nusalab logo and creating social media templates. In addition to these internal responsibilities, I also worked on client projects, such as developing a catalog price list and assisting in refining brand assets for Altravel Solutions, a bus rental service company.

At invita.id, my primary focus was on creating UI templates for landing pages and designing assets for digital invitations. My work contributed to enhancing the overall user experience and visual appeal of the digital invitation services provided by the company.

At Lewatdesign.com, I worked on creating social media templates for our internal accounts and also designed the UI for our internal landing pages.