Isobel Savage Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Planning and execution of paid media in EMEA, with sole responsibility for discovering new innovative Out Of Home formats showcasing the IBM Brand to increase brand awareness, relevancy and consideration.Experience utilising a wide variety of paid media channels (OOH, Print, Paid Social, PPC, Programmatic/Display).Support of the Paid Social, PPC and Programmatic/Display managers.Report on paid media performance - Measurement of campaign effectiveness.Sharing campaign learnings and actions with those across the business.Effective agency relationships.Contribution to media and creative briefings.

Responsible for the planning and implementation of posting owned social activity for the IBM UKI Branded channels, helping to grow IBM's Linkedin following.Responsible for internal and external advocacy, promoting a socially savvy organisation through 1-1 and group social media enablement sessions.

London, England, United Kingdom

Planning and implementation of advertising media for the UK, France, Italy, and Germany.Knowledge in a wide variety of paid media channels, across CTV, OOH, Paid Social, PPC, Display, Podcasts and Print, that will help the relevance of the brand and allocating budgets accordingly. Sole ownership of the paid social channel, creating content calendars for all countries, optimising campaigns against the desired KPIs, discovering the latest opportunities, and liaising closely with the creative agency team and the local country teams on the market relevance of paid media assets.Monitoring the effectiveness of campaigns, including creative optimisation and adaptation of targeting strategies.Management of the media and creative agency teams.Contribution to media and creative briefings.

London, United Kingdom

Planning and execution of advertising strategy and presence in the UK, across both media and creative.Deep understanding of a range of media channels, including AV, OOH, Paid Social, PPC, Display, Podcasts and Print.Management of media partners/project management, ensuring the execution of all deliverables. Stakeholder management both internally and with IBM Clients, as well as working with media partners/publishers.Data Driven: Utilised internal analytics tools, combining 'back-end' and 'on-page' data to make data-driven media decisions. Vital for both planning and real-time campaign optimisation.Involved in the creative process and media planning, execution and measurement of sponsorship campaigns.Contribution to media and creative briefings.

London, United Kingdom

Ibm

Hursley

Throughout my placement year as a S&D Technical Specialist I took on many different projects.Key Projects:• Demonstrate IBM's capabilities to clients, with real life examples• Demonstrating applications built by IBM that highlight the art of what is possible, focusing around industry pain points• Being the sole lead for the technical requirements of a Europe wide event• Creating valuable assets for client executives within a specific industry that aided in creating new discussions with clients• Building hybrid mobile applications• Creating internal education videos to inform colleagues on key industry technologiesWimbledon: Successful in gaining a place on the IBM Wimbledon team to help support the efforts of IBM in the analytics they provide during the championships for the full 2 weeks.

Bsc Informatics, 1St Class Honours

1st Year module include: Digital Technologies in Organisations Informatics in Society Communities, Social Networks and Information.

A-Levels