A member of the rapidly expanding London content team in the Global Supply Operations department of the world’s largest online travel website and its affiliates. Wrote and edited content for Expedia, Hotels.com and Venere, to improve quality and accuracy against in-house style guidelines whilst working efficiently towards daily targets and team metrics. Involved in Multi-variant Testing projects liaising with international teams ensuring all variants were kept up to date.

Planned and implemented digital content and DM for a number of high-profile campaigns and microsites including the 2011& 2012 Breast Cancer Awareness Campaigns, the Relay for Life 2012 microsite and HelpHarryHelpOthers.com.Developed website IA, ensuring clear user journeys, introduced and planned new content, including video and social media, created web pages using CMS, educated stakeholders in the importance of digital content against conversion targets.

Responsible for developing fresh and relevant content for a market-leading consumer magazine website. Focused specifically on homepage and landing pages, and doubled unique visitor traffic over 18 months (from 49k to 100k unique visitors per month).Created and managed all social media accounts, moderated forums and blogs, improved SEO, created and designed new webpages through CMS.